Michelle StoreyTake a moment to think about the top brands that you consume - what tech you prefer to purchase, what cars you hold in high regard, even the grocery stores you choose to shop at - and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article. 24 May 2016 Read more >>

Michelle StoreyThe average consumer is exposed to thousands of marketing messages each week from digital sources, whether from their newsfeeds on various social media platforms or paid advertising on websites - and with such an overwhelming quantity of input, it's a significant challenge for any brand to make themselves really stand out. As a marketing specialist, it is a challenge I face head-on for my clients through one of our most powerful marketing solutions - experiential marketing. 12 May 2016 Read more >>

Tradeway takes Melrose back-to-schoolLeading experiential activation agency, Tradeway, executed an out-of-store and in-store engagement sampling campaign for Melrose to connect with mothers and; drive further enthusiasm and excitement with kids and tweens. 5 Jul 2013 Read more >>

Tradeway drives switching at shelfLeading experiential activation agency, Tradeway, executed a back-to-school campaign that drove switching to Staedtler. Staedtler is one of the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. 6 Jun 2013 Read more >>

Tradeway delivers high return for Nescafe AlegriaLeading experiential activation agency, Tradeway, ran a highly successful education, sampling and conversion campaign for Nescafe Alegria. Nescafe Alegria's solution is built to make great coffee with minimum fuss and maximum efficiency. The intuitive easy-to-use machine makes Espresso, Lungo, Americano, Cappachino, Latte and Maccchiato. The Nescafé Alegria coffee comes in a patented aroma lock pod that was specially designed to keep the freshness and quality of the coffee so that it features in each and every cup. 10 May 2013 Read more >>

Tradeway's TechwayLeading experiential activation agency, Tradeway, has announced the completion of testing the second phase of its proprietary practice management software which the company says will further boost efficiencies and drive additional return on investment (ROI) for customers. 9 May 2013 Read more >>

Tradeway's activates KFC breakfast driveFor over a year, leading experiential activation agency, Tradeway has been activating KFC's breakfast offerings on the ground. Starting off in late 2011 as a trial, Tradeway successfully executed on the well known A.M. Riser, securing A.M. Oats and most recently in 2012 the A.M. Benedict campaign. A.M. Benedict had a three-tier strategy; sampling, cross-selling and proximity marketing. 17 Apr 2013 Read more >>

Tradeway invests in the future of our youthLeading experiential activation agency, Tradeway, has announced the launch of its Tradeway Academy, which will focus on equipping the South African youth with essential life and business skills to increase their employment opportunities in both the formal and informal job sectors. 10 Apr 2013 Read more >>

Tradeway Promoters engage with over 50 000 customers to introduce the KFC Breakfast RangeKFC appointed Tradeway Promotions to run a nationwide sampling campaign to introduce the a.m. Riser breakfast meal to customers in store during April and May 2012. 18 Jun 2012 Read more >>

Tradeway Promotions launches new digital home and expands nationallyTradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations for some of the world's leading brand names, announces the launch of a dynamic new website with the aim of bringing innovation and service excellence to its business model. 18 May 2012 Read more >>

Tradeway Promoters engage with over 40 000 consumers to introduce the new Hansa Pilsener bottleSAB Ltd partnered with Tradeway Promotions to introduce the new 330NRB Hansa Pilsener bottle to consumers. The new bottle, which has a sleek embossed body, has been introduced to bring the packaging in line with the brand positioning of "Being refreshingly different." 22 Mar 2012 Read more >>

Tradeway Promotions recruit 2 000 consumers for Hansa PilsenerTradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations, managed the consumer recruitment element of the highly successful Hansa Pilsener "Legends in the Making" campaign, which through face-to-face interaction saw 2 000 Hansa Pilsener consumers being rewarded with tickets to staged music concerts nationally. 14 Mar 2012 Read more >>

Tradeway Promotions target ShisaNyama's to introduce new Castle Lite 440ml canCastle Lite in conjunction with Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations, recently ran a highly successful campaign across ShisaNyama's in Egoli, introducing customers to the new 440ml Castle Lite can. This was done by engaging with customers and offering them the authentic experience of enjoying an extra cold Castle Lite. 23 Feb 2012 Read more >>

Tradeway Promotions learner road show secures over 2 000 bursary registrations for SasolTradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations, were appointed by Sasol to activate a bursary roadshow for Grade 11 and 12 learners in Sasolburg and Secunda, to promote awareness of the Sasol Bursary Programme and to secure online registrations. 21 Apr 2011 Read more >>

Tradeway Promotions are excited to announce the official opening of their Pretoria office, which is based at the Loftus Versfeld Stadium on Lynnwood Road. 28 Oct 2010 Read more >>

Tradeway takes Duracell's world record to the storesLeading experiential company, Tradeway Promotions has announced that it has successfully executed the in-store experiential component for Duracell's Easter campaign which saw the brand break the Guinness® World Record for the largest chocolate bunny at 3.014 tonnes. 24 Jun 2010 Read more >>

Tradeway's beach activation delivers exponentially for PringlesLeading experiential company, Tradeway Promotions, has executed one of the most comprehensive consumer beach campaigns for its customer, the Fore Good Group, which is the exclusive distributor and brand custodian for Pringles® in southern Africa. 28 May 2010 Read more >>

Tradeway team creates Castrol Performance Lab football experienceTradeway played a pivotal role in the success of the Castrol Performance Lab, an experiential football nerve centre that immerses guests in the core Castrol brand proposition. Castrol and BP local and international guests were hosted prior to Confederations Cup Matches at six events at the Urban Tree Venue in Kramerville, Sandton, where Tradeway provided well-trained game managers and hostesses to ensure guests fully experienced the high-tech centre. Loudfire executed the construction, installation and finish to the Lab and produced the full food and beverage experiential. 7 Oct 2009 Read more >>

Tradeway Promotions expands into AfricaTradeway Promotions has announced its expansion to Namibia and Botswana, offering clients broader coverage in the Southern African region as a first step to further international expansion. The leading promotions company, which services consumer brands in the promotional, experiential and field marketing arenas, can now offer full service including sampling, demonstrations, pamphlet distribution, road shows and experiential event support in these neighbouring countries. 23 Jul 2009 Read more >>

Bravo for Bravia!Tradeway Promotions has announced that it has completed its in-store promotional campaign for its client, Bravia, the High Definition (HD) TV offering, driven by unique Sony technologies with world-first features including Motionflow, inspired design, wireless connectivity and environmentally-aware production. 14 Jan 2009 Read more >>

Tradeway gets its promoters on trackTradeway Promotions has announced that it has successfully completed its pilot project using its custom cellular location-based services to track and monitor promoter activity and performance. 13 Nov 2008 Read more >>

Canderel¬© acknowledged Tradeway Promotions' contribution to helping the brand win the Gold Award at the Cape Town Good Food & Wine Show 2008. 1 Jul 2008 Read more >>