Meet the new additions to the TLC Marketing Worldwide teamAs with any business, operations and customer services are two key aspects to ensuring that a business functions efficiently. With this in mind TLC Marketing is excited to announce two new additions to their growing Africa office: Nazmeen Tayob, who joins the agency as Operations Director, and Calvin Myles, who joins as Customer Services Manager. 7 Dec 2016 Read more >>

TLC Marketing Worldwide takes home a Gold and Silver at this year's POPAI Awards!TLC Marketing Worldwide Africa is thrilled to announce a double win at the POPAI SA Awards which took place in Sandton last night. TLC Marketing took home a Gold award for their Absa Youth campaign in the All Services: Permanent & Temporary category. TLC was awarded a Silver award for the Namaqua Sweet Rose retail campaign in the FMCG - Tobacco & Liquor: Temporary Insight into Action category. 18 Nov 2016 Read more >>

Absa takes on Generation Z with its MegaU Youth campaignJust as the banking and other industries started wrapping their heads around Millennials, a new wave of consumers is poised to reshape our world: Generation Z. 9 Jun 2016 Read more >>

Your holiday does not have to be over - Thanks to Tropitone!Tropitone is all about making memories whilst having fun in the sun, and their new campaign aims to do exactly that. According to Warwick Gird, Brand Manager at Tropitone, "This is a time of year where everyone longs to be back on their summer holiday, we are giving people the chance to relive those endless summer days." 2 Mar 2016 Read more >>

Absa understands what students needAbsa has teamed up with industry specialists TLC Marketing Worldwide to create a benefits programme for new and existing Student Silver Account holders. 1 Mar 2016 Read more >>

Sales and marketing guru joins TLC Marketing - AfricaTLC Marketing is excited to announce a new addition to their team, Lee-Anne Finlay who joins the agency as Sales Director. Her core focus will be leading and directing the sales team in line with the agency's strategic objectives. 1 Feb 2016 Read more >>

TLC Marketing Worldwide Africa appoints new MD and CEOTLC Marketing is proud to announce the promotion of Agency Director Preneshen Munian to Managing Director of TLC Marketing Worldwide Africa. Derek Miller former Managing Director will now take up the position of CEO for Africa and the Middle East. 28 Sep 2015 Read more >>

Absa takes graduates to the next level of bankingAbsa has teamed up with industry specialists TLC Marketing to reward graduates who open a Gold Graduate Account as they start out their careers. 14 Sep 2015 Read more >>

Gaby's Earth Foods nuts about health!At just 23, Adriano Salgado has taken over as Director of this family-run business, Gaby's Earth Foods. From humble beginnings 20 years ago to a thriving brand distributed nationally and in some African countries, the brand has grown to be a true South African success story. 30 Jul 2015 Read more >>

TLC Marketing's healthy partnership with FitbitTLC Marketing Worldwide has signed wearable tech brand, Fitbit, as part of their global partnership portfolio. 13 May 2015 Read more >>

TLC Marketing Africa appoints new Partnership and Content DirectorTLC Marketing is proud to announce a new addition to their dynamic team, Ntsiki Balfour, who will head up the Partnership and Content division of the agency. He will be responsible for the strategic direction of TLC's partner relations, both for independent networks and key brand partnerships. He will be tasked with innovation of the department including leading the local digital transformation of some of TLC's core reward networks. 8 May 2015 Read more >>

TLC Marketing's four top tips for Mother's Day campaignsMother's Day is the one day in the year devoted to our mums. Therefore it's imperative that we let them know how special they are. But do you know what mums really want for Mother's Day? Here at TLC we've been talking to brands worldwide about how they can create campaigns to make mothers feel special and give them what they really want. 6 May 2015 Read more >>

A digital adventurer joins TLC Marketing's HQ teamDubai-based digital marketing pioneer Major Steadman returns to his homeland to join the TLC Marketing Global HQ in Marylebone, London. 15 Apr 2015 Read more >>

The five golden rules of loyalty - the TLC Marketing perspective"Ask not what your customers can do for you. Ask what you can do for your customers." This was one of the five golden rules of loyalty communicated by Preneshen Munian, Agency Director of TLC Marketing Africa, to delegates who attended the annual Brand equity and Customer Loyalty conference in Johannesburg last week. 31 Mar 2015 Read more >>

The hard truth about loyalty"To avoid a price race to the bottom of the barrel, loyalty programs need advanced segmentation, highly relevant targeting and enriched customer experience to set them apart," this is the hard truth about loyalty programs according to Preneshen Munian, Agency Director of TLC Marketing Africa. Preneshen will be delving further into this topic and the 'Golden Rules' of Loyalty at the annual Brand Equity & Customer Loyalty Conference 2015, taking place this week on 25 and 26 March in Johannesburg. 23 Mar 2015 Read more >>

LSE selects TLC Marketing as an inspirational company for Britain in 2015Today TLC Marketing's success has been recognised in The London Stock Exchange's 1000 Companies to Inspire Britain 2015 report, showcasing the most inspiring and fast growing small and medium-sized companies. The marketing agency's accreditation has been judged taking into account growth, visibility in market, increase in clients and growth in number of employees. 10 Mar 2015 Read more >>

Join the excitement of this year's Rugby World CupWith the Rugby World Cup coming up this spring and South Africa being a rugby mad country, brand sponsors are already in planning mode, but what can you do as a non-sponsor to leverage this opportunity? 2 Mar 2015 Read more >>

Leveraging hyper-personalisationHyper-personalisation seems to be the tool that marketers have only dreamed of for years: a tool that enables companies to collect mass amounts of individualised information about their customers. 27 Feb 2015 Read more >>

TLC Marketing signs international deal with Universal Music to provide catalogue to brandsThe most exciting partnership since Lennon met McCartney - Reward campaign specialists TLC Marketing has announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG's unrivalled catalogue. 28 Jan 2015 Read more >>

How to make your brand stand out in store"Differentiate. Don't discount, add value", this was the advice given by Derek Miller, Africa MD of TLC Marketing Worldwide at the POPAI SA Retail Leaders Shopper Marketing Conference held on 21 August in Sandton, Johannesburg. 2 Sep 2014 Read more >>

Discounts alone do not make a successful promotional strategySouth African companies spent R19bn on promotional marketing in 2013 - but only 26% of that was on value-added promotions, with the rest on price promotions. Derek Miller, Managing Director of TLC Marketing Africa, advises on how promotional marketers can correct that imbalance. 7 Aug 2014 Read more >>

Value perceptions expected to change, says TLC Marketing WorldwideCompanies should revisit their promise of value, says Preneshen Munian, Agency Director of TLC Marketing Worldwide South Africa. 23 Jul 2014 Read more >>

Care, Connect, Grow"Care, Connect, Grow, excite your current consumers! You can only break frontiers by being different, challenging yourself, ideas, and selecting rewards that fit your consumer's needs." This was the advice given by Paul Appalsamy, PDI Director of TLC Marketing Worldwide, to attendees at the annual Loyalty and Rewards conference held last week in Johannesburg. 19 Jun 2014 Read more >>

Imagine if every chocolate bar came with a free sports lesson...That's exactly what the team at TLC Marketing is proposing to some of the biggest brands in SA. 22 Apr 2014 Read more >>

SAB Castle Milk Stout "Do something different" with TLC MarketingTLC Marketing is launching a national sales promotion campaign going into all SAB regions from 15 October until 15 December 2013. 15 Nov 2013 Read more >>

You know me better than I know myself...There are over seven billion people in the world today, and more than 52 million of those are in South Africa alone. Chances are they aren't all interested in the exact same thing. 16 Apr 2013 Read more >>

Promotions agency working to put an end to discountingTLC Marketing is getting emotional about how we market to people. 12 Mar 2013 Read more >>