Mobile Marketing is communicating with a consumer through a cellphone to send a simple marketing message, introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. The mobile phone market has exploded in recent years, giving many people access to technology that was previously only accessible on a PC. While many smartphones and even standard phones provide people with access to internet services, there are many people for whom internet access is too expensive, or is simply not an option. 3 Oct 2012 Read More >>

Voice over IP. It's a term you may have heard being used, but what exactly does it mean? Voice over IP, or Voice over Internet Protocol, refers to the technology used to transmit voice communications over the internet. A Voice over IP (VoIP) call can be made using a variety of different solutions, such as a telephone connected to an analog telephone adapter or specialised router, or a microphone connected to a computer with the correct software. 26 Sep 2012 Read More >>

You are in an elevator and you realise that the CEO of one of the companies you want to work for is right next to you, or you are attending a business function and you spot a potential client or investor. What do you do? 18 Sep 2012 Read More >>

At the core of it, starting a business is a very simple concept. It's all about identifying a need or gap and supplying an appropriate service or product to address it while making a profit. Once a business has been established, the next step is to grow a customer base and sustain the growth. Innovation is one of the most powerful growth mechanisms for any company. The world is constantly abuzz with innovative activity, with new technology, products and services being launched on a daily basis. 10 Aug 2012 Read More >>

Online advertising has become one of the most popular avenues for companies to create awareness about their service offering. More consumers are making use of the internet as their preferred source of information. As a result, more companies are now using the internet to market themselves and they are reaping the benefits of being accessible to the online community. 23 Jul 2012 Read More >>

Conducting business over a meal in a restaurant is akin to a fine art. The coordination of cutlery, crockery and table etiquette over a meeting agenda can be a daunting task if some forethought is not applied. 11 Jul 2012 Read More >>

Economic prosperity is highly dependent on an active entrepreneurship sector. 20 Jun 2012 Read More >>