In today's marketing world it's hard to differentiate yourself from everyone else - really differentiate yourself, by actually delivering on what people are promised and what they expect. Delivering the unexpected, is of course most ideal. And, with a few enthusiastic sales people, you can get the right product off the ground relatively quickly. As we recently experienced - if people share similar (emotional) views about something, they will indeed buy into it. The fast spread of the South African mirror socks, proves to be a very good example. The enthusiastic sales people, being our very own street vendors. 18 Jun 2010
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On the 21st of July Rogue Brand Agency opened its doors and its minds for South Africa. The agency has been launched to challenge the depths and heights of truly brand-centric, business-wide communication. The agency will be offering a line-of-sight brand-building service, meaning it offers brand development strategy and identity through to advertising and communication. 6 Aug 2009
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