NewsAbout UsBRANDSJOBSContact UsWebsiteBizcommunity
Latest News
Do-It Hook Hang Tabs - Back-shopping made easy - PyrotecDo-It® Hook Hang Tabs make selecting the exact product you want quick and easy. Similarly to a clothes hanger, the Hook Hang Tab does not close at its hang hole which allows you to select any product off a peg fixture, whether the product is right in front or all the way at the back. 31 Mar 2015 Read more >>

Pyrotec maximises uptime with new 350kw generator - PyrotecLoad shedding has become a constant reality in South Africa. In order to mitigate the effects of an unreliable power supply, Pyrotec has made the decision to purchase a standby generator which will be installed by approximately the end April 2015. 24 Mar 2015 Read more >>

The challenges faced by the agrochemical industry - PyrotecPackaging and labelling plays a vital role in communicating important information to consumers of the agrochemical industry. Whether the products are pesticides or garden-care, agrochemical labels come with a stringent set of legal requirements for product labelling. 23 Mar 2015 Read more >>

Unpacking Industry 4.0 - PyrotecHave you been wondering what Industry 4.0 is and what it means for the manufacturing industry? If so, read on! 17 Mar 2015 Read more >>

Make your on-pack information count - PyrotecIn today's information-saturated FMCG environment, consumers are making better-educated purchase decisions than ever before. This is especially true when it comes to health- and wellness-related issues. 10 Mar 2015 Read more >>

Merchandise with Pyrotec PackMedia's Do-It Hang Tabs and Display Strips - PyrotecIn today's cluttered retail environment, more and more brand owners are looking for ways to make their product stand out. Pyrotec PackMedia's range of Do-It® Hang Tabs and Display Strips guarantees 'brand prominence' by offering innovative packaging solutions. 3 Mar 2015 Read more >>

Best practices when buying coding and labelling machinery - PyrotecWhen considering buying coding and labelling machinery for an efficient production line, it goes without saying that a 'penny wise and pound foolish' approach will simply not suffice. The fact of the matter is that, sometimes, these miscalculated decisions can lead to serious financial repercussions for the business. 2 Mar 2015 Read more >>

Merchandising made easy with Do-It Display Strips - PyrotecDo-It® Display Strips form part of Pyrotec PackMedia's merchandising solution, which includes the Do-It® Hang Tabs. 25 Feb 2015 Read more >>

The challenge of labelling medicine can be solved by an innovative on-pack solution - PyrotecThe strict guidelines and legal requirements regulating information displayed on products impact the pharmaceutical industry more than many others; therefore, labelling of medicines while adhering to these guidelines can be challenging. 23 Feb 2015 Read more >>

Helping you to comply with hygiene standards - PyrotecThis year, our clients in the beverage and agri-food industries will no doubt be focusing on optimising productivity and production line speeds while at the same time ensuring full compliance with hygiene standards. 11 Feb 2015 Read more >>

Trends in packaging for 2015 - PyrotecIs your packaging 2015-ready? 4 Feb 2015 Read more >>

Pyrotec's end-of-line integration makes production lines more efficient - PyrotecIn today's highly competitive 'time is money' working environment, the ability to reduce costs in the production line, having efficient machinery, eliminating human error and seamless integration of software, provides companies with the competitive advantage. 22 Jan 2015 Read more >>

Makhro Home & Garden - PyrotecMakhro Home & Garden is a leading wholesaler of quality home and garden agrochemical products and fertilisers in South Africa. The company maintains its market position by continually updating current products while launching new offerings to meet the expectations and requirements of their local markets. 14 Jan 2015 Read more >>

Pyrotec PackMark - PyrotecPyrotec is a privately owned South African company with more than 45 years of experience in providing innovative and top quality product identification solutions to a broad range of clients. 7 Jan 2015 Read more >>

Pyrotec PackMark ensures increased production uptime through their unique product offering - PyrotecPyrotec PackMark, a leading privately owned South African product identification solutions provider, offers service contracts and hiring of equipment to their clients to assist with labelling, coding and printing needs for production lines. 26 Nov 2014 Read more >>

Are you thinking outside the box? - PyrotecPackaging and labelling forms part of the marketing mix of a product as it affects the buying decisions of consumers. In order for manufacturers to stay competitive in this environment, they need to look at more innovative ways to display and change up their look and feel of the presentation labelling of products. 19 Nov 2014 Read more >>

How to get noticed by impulse buyers - PyrotecThe packaging of a product is a virtuous representation of a brand that should offer consumers an experience and be attractive to impulse buyers. Packaging plays a vital role as impulse buyers don't make purchasing decisions based on brand loyalty, but on emotions. 5 Nov 2014 Read more >>

Primary, secondary and tertiary coding explained - PyrotecPyrotec PackMark provides a range of world-class coding equipment for every category of packaging including primary, secondary and tertiary coding and labelling solutions. These three categories relate to the function of each packaging layer, as explained below. 4 Nov 2014 Read more >>

Another successful year at Propak 2014 - PyrotecPropak Cape, the largest packaging, processing, printing, labelling and plastics exhibition in Africa, took place from 21-23 October 2014 and exhibitors from all over Africa were represented at the Cape Town International Convention Centre (CTICC). Pyrotec, leading privately owned product identification solution specialist, was amongst the many exhibitors. 3 Nov 2014 Read more >>

ElastiTote: sampling made simple - PyrotecFree samples are a tried-and-tested marketing tool. In today's challenging economic environment, they are more relevant than ever, with an increasing number of shoppers on the lookout for bargains and freebies. 31 Oct 2014 Read more >>

Case study: Live life best with ProNutro - PyrotecHG-80 approached Pyrotec PackMedia to make use of the Fix-a-Form® to educate consumers on the benefits of Pioneer Foods' ProNutro, as well as to showcase the ProNutro product range. 21 Oct 2014 Read more >>

Case study: Sister Lillian - Fix-a-Form® to the "Rescue" - PyrotecSister Lilian Remedies is a collection of homeopathic remedies for babies, children, and pregnant and breast-feeding women. Each product is created by Sister Lilian and manufactured by Vital Health Foods. Once Rescue Rest was formulated, Vital Health Foods needed to not only communicate the product information, but also showcase the other products within the Sister Lillian product range. 20 Oct 2014 Read more >>

Hang your curved products now, with the Do-It FlexiTab - PyrotecFor any product to be a success it needs to be seen in stores, so, having your products hanging can be a powerful tool in attracting your customers' attention. This may pose a challenge for uniquely shaped products such as your toothpastes, hand creams and bottles but with the Do-It® FlexiTab, it's as easy as 1-2-3. 30 Sep 2014 Read more >>

Leaflet-labels form part of the drug delivery solution - PyrotecLabels on pharmaceutical products are known to have strict guidelines and legal compliances due to the importance and complexity of the information that is required to be readable on each product. One of the most frustrating challenges faced by the pharmaceutical industry is patients not reading labels and patient non-compliance with dosages. 29 Sep 2014 Read more >>

Pyrotec PackMark launching three new printers at Propak Cape 2014 - PyrotecPyrotec, a South African company that specialises in providing on-pack product identification solutions is excited to announce its involvement once again in Propak Cape 2014, the largest packaging, food processing and labelling exhibition in Africa. 25 Sep 2014 Read more >>

Case study: 54 flavours of Mainstay - PyrotecMainstay appointed Pyrotec PackMedia to bring to life its new premium vodka product range that pays tribute to the 1954 heritage of Mainstay. Mainstay wanted a convenient way to get their new product range mixability across to its consumers. This resulted in an exclusive Mainstay booklet detailing some cocktail recipes that include the various products within the Mainstay vodka range: Mainstay 54, Island Fusion, Tropical Fusion, and Exotic Fusion. 17 Sep 2014 Read more >>

Packaging and coding equipment trends in the manufacturing industry - PyrotecPackaging plays an important role in consumer in-store purchasing decisions as it has the power to increase sales of any product. But a lot more goes into packaging than just the look and feel. The equipment used to label, code and print on packaging is just as vital. 11 Sep 2014 Read more >>

Expanding your reach with ElastiBand - PyrotecPromotional on-pack solutions are the easiest and most common form of brand awareness in the retail industry. With many different options available to choose from when it comes to on-pack devices, the idea is to choose one that best suits your brands' needs and grabs the most attention from consumers, which in turn boosts sales. 27 Aug 2014 Read more >>

Packaging and labelling challenges faced by the agrochemical industry - PyrotecPackaging and labelling plays an important role in communicating vital information to consumers of the agrochemical and crop-protection industry. Whether the products are pesticides or garden-care, agrochemical labels come with a set of legal requirements. 16 Jul 2014 Read more >>

On-pack labelling solutions unpacked - PyrotecConsumers are bombarded with information about different products and brands on a daily basis, which has an effect on product selection. Brands use labels and on-pack solutions to inform and communicate with consumers, which forms part of the overall packaging design of a product. Visual packaging elements such as colour, design, on-pack devices and interactive effects, all play a crucial role in the purchasing process. 4 Jun 2014 Read more >>

Pyrotec PackMark launches the Markem-Imaje 1050 Thermal Inkjet printer - PyrotecPyrotec PackMark, a leading privately owned South African product identification solutions provider, has introduced the Markem-Imaje 1050 Thermal Inkjet printer to their already wide range product offering. 27 May 2014 Read more >>

Pyrotec PackMark appoints first distributor in Zimbabwe - PyrotecLeading privately-owned South African product identification solutions provider, Pyrotec PackMark, is proud to announce the appointment of an exclusive distributor in Zimbabwe, Super Technologies, for their coding and labelling solutions of specific brands. 22 May 2014 Read more >>

Coding solutions from Pyrotec PackMark withstands the chill of dairy freezers - PyrotecManufacturers in the dairy industry face a number of challenges during the production process to ensure the safety of the consumer. Foremost, the environment in which production takes place needs to be hygienic, sanitary and comply with regulatory prescriptions. 19 Mar 2014 Read more >>

No "best before" date on Pyrotec PackMark's coding solutions - PyrotecSuppliers in the beverage industry are constantly looking for ways to improve the coding of "Best Before" dates and batch numbers on their products. With Pyrotec PackMark's wide range of coding solutions, the market can rest assured that the demand for high speed printing and robustness of promotional codes can be met, making it easier to print on anything from rigid plastic to metal, glass and liquid cartons. 27 Feb 2014 Read more >>

Do-It once, Do-It right - PyrotecHanging a product at eye-level can do wonders for attracting a customer's attention; however, damage to the packaging might cost you sales as rigorous handling of products on the shop floor can take a toll on a product's shelf life. 19 Feb 2014 Read more >>

Laws change for complementary and alternative medicines in SA - PyrotecOur clients who manufacture, distribute, import or export complementary and alternative medicines are affected by new draft legislation which brings these products under the ambit of the Medicines and Related Substances Act No.101 of 1965. 10 Feb 2014 Read more >>

Complementary medicines come under scrutiny - PyrotecAs of 15 November 2013, new legislation has been passed which will bring complementary medicines under the same scrutiny as conventional medicines. Up until now, these medicines have - in terms of South African law - fallen beyond the scope of the Medicines and Related Substances Act 101 of 1965. The publication of the amended General Regulations relating to the Act has brought about fundamental changes in this regime and imposed more stringent conditions on manufacturers of these medicines. 29 Jan 2014 Read more >>

Markem-Imaje acquisition of German CSAT printing systems to boost Pyrotec's African footprint - PyrotecMarkem-Imaje Corporation, a global leader in product identification and traceability solutions, announced in early January the acquisition of Heidelberg's CSAT inkjet subsidiary from Heidelberg. CSAT, headquartered in Eggenstein, Germany, specialises in integrating digital printing and labelling systems into industrial production lines, and focuses on supplying the pharmaceutical and label conversion sectors. 29 Jan 2014 Read more >>

Life before leaflet-labels - as illustrated by an infographic - PyrotecIn recent years, South Africa has seen the popularity of leaflet-labels explode. So why the great demand? What makes this humble little device so special and how has it made our lives easier? Pyrotec - a leading provider of innovative product identification solutions - is the sole licensee of Fix-a-Form, a globally recognised brand and the original leaflet-label. The infographic, courtesy of Pyrotec PackMedia, unpacks exactly why this clever little device has been pounced on across numerous industries; from pharmaceutical to agrochemical - and used on products ranging from deodorant to detergent. 28 Nov 2013 Read more >>

Pyrotec celebrates 30 years with Fix-a-Form - PyrotecPyrotec PackMedia hosts Fix-a-Form Open Day for customers 20 Nov 2013 Read more >>

Unzipping the latest innovation from Fix-a-Form - PyrotecHere is a little useless trivia for you about the zip. Yes, you heard right - that small little device that you use to close your fly and the only thing that stands between you and public indecency. The zip was not always used for clothing; in the early 1900's, boots and tobacco pouches with a zippered closure were the two chief uses of the zipper. It took twenty more years to convince the fashion industry to seriously promote the novel closure on garments. 23 Oct 2013 Read more >>

ElastiTag - stretching budgets the classy way - PyrotecThe cost of living is rising rapidly - no need for reams of stats to back up this claim. Just turn on the radio, open a newspaper or visit a news site online. Without delving into the gloomy details, let's focus rather on what this means for consumer behaviour. 12 Sep 2013 Read more >>

There's no crying over... incorrect batch codes?! - PyrotecHow centralised production data management reduces the scope for human error 4 Sep 2013 Read more >>

Thermal inkjet technology allows Pyrotec to meet evolving traceability needs - PyrotecMarkem-Imaje Corporation, global manufacturer and distributor of product identification and traceability solutions, recently announced its acquisition of RSI Systems- a manufacturer of integrated thermal inkjet (TIJ) printing solutions. As a result of this acquisition, Pyrotec -exclusive South African distributor for this world-renowned manufacturer - can offer customers TIJ printing solutions for high resolution codes through its Markem-Imaje range of machinery. 15 Aug 2013 Read more >>

The rise of the leaflet-label: a great idea that stuck - PyrotecPyrotec's MD Rowan Beattie explains how the story behind Fix-a-Form® unfolds 8 Aug 2013 Read more >>

Pyrotec increases capacity for leaflet-label production - PyrotecPyrotec, a leading provider of production identification solutions, has recently invested in state-of-the-art equipment and technology to increase capacity of its Fix-a-Form leaflet-label production and efficiently process large volume orders. 16 Jul 2013 Read more >>

Reduce your packaging footprint while increasing product visibility - PyrotecSource reduction refers to activities that reduce the volume or toxicity of waste generated, including the design and manufacture of products with minimal toxic content, low volume of material or a longer useful life. It is becoming an increased focus for brands that need to be conscious of their environmental footprint, and as a result greater emphasis is placed on the reduction of packaging material within the retail environment. 10 Jul 2013 Read more >>

Leading shave brand uses brand enhancement tool to rapidly clear stock - PyrotecThe Lion Match Company, a uniquely South African company home to a number of well-known brands, needed to clear excess stock of its Loving Touch shave gel - and it needed to do it in a hurry. 1 Jul 2013 Read more >>

From paper to PET: Pyrotec PackMark has got it coded - PyrotecA major challenge faced by manufacturers is procuring a reliable, high-performance coder that keeps production ticking away like clockwork. Demanding production lines place immense strain on coders, resulting in the line grinding to a halt while worn parts are replaced. Ensuring optimal production up-time is a priority for manufacturers, as a disappointing bottom line can often largely be attributed to a slow production line that incurs a lot of hiccups along the way. Thus a smooth, seamless and efficient production line ultimately means lower operating and labour costs for the manufacturer. 26 Jun 2013 Read more >>

Key features of informational labelling - PyrotecPyrotec PackMedia, the leading provider of innovative on-pack solutions, recently conducted research to identify what was most important to their clients within the pharmaceutical and agrochemical industries. 19 Jun 2013 Read more >>

Johnson & Johnson uses ElastiTab to offer value-added incentives - Pyrotec
Johnson & Johnson required an on-pack device that would allow for the easy application of samples, in order to offer a value-added incentive to purchase. The challenge was to identify a cost-effective device that allowed for easy application of these samples, as traditional value-added packs (VAP's) are costly and time-consuming to produce.
 13 Jun 2013

Do-It Carry Handles: Buying in bulk made easier - PyrotecNew offering from Do-It allows brand owners to simplify bulk purchasing 20 May 2013 Read more >>

Patient compliance: The importance of pharmaceutical labelling - PyrotecOne of the top challenges faced by the pharmaceutical industry is patient compliance. Millions are spent each year on the research and development of pharmaceuticals that provide effective treatment, yet an estimated 31% of prescriptions that are issued do not get collected, and 40% of those prescriptions are not taken as directed. 15 May 2013 Read more >>

PackMark launches new high-definition coding solution - PyrotecNew amendments to the food labelling laws, such as the FoodStuffs Act R146, means that manufacturers are subject to far more stringent regulations - specifically pertaining to the 'Date of Durability on Food Stuffs'. The legislation states that all food products must contain a clear and visible date mark, and manufacturers need to therefore be more conscientious and cautious about how clearly their goods are marked. 13 May 2013 Read more >>

Propak 2013 a success for SA's leading product identification solutions provider - PyrotecPropak, the largest packaging, food processing and labelling exhibition in Africa, was recently held at the Nasrec Expo Centre in Gauteng from 12-15 March 2013. The show was attended by thousands of delegates from the manufacturing, packaging and print sectors. Pyrotec, a leading, privately-owned product identification solutions provider headquartered in Cape Town, was one of the exhibitors that attended the show. 15 Apr 2013 Read more >>

ElastiBand: Make your two-for-one a whole-in-one - PyrotecWith the tough competition between brands in today's retail environment, more and more brand owners are turning to promotional pricing strategies to boost sales and increase reach. The multiple products promotion is one of the most recognised strategies on the retail market, and entails a brand offering an additional product, free of charge, with the purchase of a specified item. This promotional pricing technique offers the same benefits as a volume promotion strategy (instead of paying R40 for one bottle of shampoo, buy two bottles for R70) and it has been proven that consumers respond well to this type of promotion. The challenge for brands lies in presenting these promotional offers attractively and conveniently, in an eye-catching manner. 3 Oct 2012 Read more >>

Pyrotec PackMark's 7031L Laser offers permanent date coding solution - PyrotecWith the recent debacle in the media around product date codes being susceptible to removal by standard household solvents, manufacturers are seeking more durable options for coding their goods. Pyrotec PackMark, a leading privately-owned South African product identification solutions provider, has launched its state of the art Markem-Imaje 7031L Laser Coder - a permanent solution for applying date and batch codes to BOPP (bi-axially oriented polypropylene) foils. 28 Sep 2012 Read more >>

Astounding retail finding: messy is sexy - PyrotecA surprising finding has emerged from recent shopper research conducted in America: messy sells. 10 Sep 2012 Read more >>

Pyro inspiration awards - 4th round - PyrotecPurina's Fancy Feast gourmet cat food was voted as the winner in the Promotional category at the 4th round of the Pyro Inspiration Awards, held in Cape Town on the 21st August 2012. Purina made use of Pyrotec PackMedia's Fix-a-Form leaflet-label to provide extended details for a promotional competition it was running. The judges commended Purina on its attractive design, user-friendly and interactive label. They were also impressed by the leaflet-label's inclusion of "9 Tips to Indulge your Cat", which they felt would be adored by cat-owners. The Ice Age promotional campaign came a close second for its unique, fun concept and the clear, concise information it provided. The winner in the Informational category was Caivil Hair Relaxant for its illustrated and informative Fix-a-Form leaflet-label. The Pyro Inspiration Awards are awarded five times a year for the best innovations on-pack. The finalists of the bi-monthly awards proceed into the final round which will be held at the Michaelangelo Hotel in Johannesburg on the 7th November 2012. Ravi Naidoo, founder of Interactive Africa (Design Indaba), will be attending this year's awards ceremony as keynote speaker, and will be chatting to guests about "Inspirational Packaging Design." 27 Aug 2012 Read more >>

Multi-lingual requirements: Bridging the language barrier with on-pack innovation - PyrotecWith the channels of trade all interconnected in our modern world, South African pharmaceutical companies are able to simply and speedily distribute their products all across the globe. While this is extremely advantageous in terms of sales, supplying goods to a number of different countries can become increasingly complicated as each country has different rules and requirements that manufacturers need to adhere to when exporting goods to that particular country. 10 Aug 2012 Read more >>

ElastiTote and ElastiPak: Pulling promotions up a notch - PyrotecIt's a fact of life: People love free stuff. 3 Aug 2012 Read more >>

Pyrotec implements Japanese training programme - the 6 Standards of star service - PyrotecPyrotec, a leading South African provider of innovative on-pack solutions, has added a new Japanese training programme to its arsenal, which aims to create and sustain the environment necessary for it to achieve its business objectives. 19 Jul 2012 Read more >>

Building a promotional campaign from top to bottom: Pyrotec's total service offering - PyrotecPyrotec PackMedia prides itself on its 360° below-the-line promotional campaign solutions which range from multi-functional on-pack devices to alluring SMS competitions. Esona, a boutique winery based in Robertson, is stretching the limits of this top-to-bottom approach through an interactive promotional campaign which takes advantage of Pyrotec's full service offering. 12 Jul 2012 Read more >>

ElastiTag, going beyond promotion to emotion - PyrotecOn-pack devices are often viewed as an essential part of planning a successful below-the-line marketing campaign. Brand owners look to these devices to amplify or convey a current promotion, discount or special offer. If we had to over-simplify the function of an on-pack device, one might say that it is a necessary if somewhat unexciting element of any promotional campaign. What is not considered is that on-pack can be an ideal vehicle to spark customer engagement through directly speaking to our emotions and thus acting as a brand enhancement tool. 29 Jun 2012 Read more >>

New features of Pyrotec's 9232 extend print capabilities - PyrotecIn order to remain relevant in today's fast-paced production environment, it is essential that companies continue to evolve and improve their product offerings. 31 May 2012 Read more >>

Are your products being seen in-store? - PyrotecVisual impact is a huge component of retail merchandising, as consumers are greatly influenced by the visual information they gather in the first split second. Product manufacturers and brand owners don't always have much to do with this visual merchandising process. Once the product is neatly packaged and has left the factory, the manufacturer usually expects that the utmost is being done by retailers to ensure the sale of the product. Unfortunately this is not always possible with many retailers being tied in to corporate deals with other brands or holding companies. 8 May 2012 Read more >>

Pyrotec's SmartDate X40 Thermal Transfer Coder leaves competitors behind - PyrotecIn today's fast paced production environment, clients have little patience for machinery that does not run efficiently or smoothly. Supplying a coder is not enough - clients expect a premium product with a comprehensive warrantee and a supportive after-sales service. And that saves them money, to boot. 20 Apr 2012 Read more >>

Second round of finalists for the 2012 Pyro Inspiration Awards announced - PyrotecThe second round of finalists for the Pyro Inspiration Awards has been announced! 4 Apr 2012 Read more >>

Unique random numbering improves your sales figures - PyrotecOn-pack promotions are one of the most frequently-used and effective methods of differentiating products in order to boost sales and win new customers. With the surge in social and mobile media, brand owners seek to drive promotional activity online. One of the key methods of achieving this is through the use of an effective on-pack campaign that specifically incorporates incentives to drive customer engagement. 2 Apr 2012 Read more >>

Pyrotec PackMark releases SmartDate X60 high-performance thermal coder - PyrotecPyrotec PackMark, a leading privately-owned South African product identification solutions provider, has once again 'upped the ante' with its latest product offering: the Markem-Imaje SmartDate X60 Thermal Transfer Coder. The SmartDate X60 combines a long life, high-speed printhead with blazing-fast performance, and is specifically designed to meet the demands of a challenging high-volume production environment. 22 Mar 2012 Read more >>

A change is as good as a holiday: Packaging trends for 2012 - PyrotecMarshal Cohen, New York-based analyst and expert on consumer behaviour, once said, "Trends come and go very rapidly. The problem is that they're not catching on for a longer period of time." 7 Mar 2012 Read more >>

Pyrotec PackMark's fully equipped workshops ensure uptime - PyrotecIn today's fast-paced production environment, companies cannot afford to add machinery downtime to the list of challenges which they face daily. Pyrotec PackMark, a brand of the company that supplies factory-level coding and labelling equipment, aims to ensure that its clients' production lines remain uninterrupted through its advanced product offering, superb service and fully equipped workshops. 2 Mar 2012 Read more >>

New regulations pertaining to labelling laws, and The Foodstuffs, Government Notice No 32975 No146, in particular, insists that all food brands need to adhere to legislation which specifically addresses how a product is represented on its label, and consequently brand owners are forced to re-evaluate how their products are packaged. 29 Feb 2012 Read more >>

Stretch your brand awareness with ElastiTag - PyrotecIn today's ultra-competitive retail industry, it is not enough for brand owners to simply promote their products. A clever multi-dimensional marketing strategy incorporating a solid on-pack campaign that integrates with new media platforms is essential for brand survival. As a key ingredient in the marketing mix, brand owners need to look at the on-pack devices they are using to promote their goods. Price is important, but value for money is fundamental to the consumer's positive perception of the brand. In tough economic times, value-added on-pack drivers such as competitions or coupons are important, but equally vital are devices that act as brand enhancement tools by improving the general perception of the brand. 28 Feb 2012 Read more >>

There is no denying the fact that the Industrial Revolution changed the way the world does business and similarly, the so-called 'Information Revolution' is also bringing about drastic change. The Information Revolution is based on the premise that the current age will be defined by the ability of individuals to transfer information freely and to have instant access to information that would have been challenging to find previously. The concept carries the ramifications of a shift from the traditional industry that the industrial revolution initiated, to an economy based on the transference of information. 3 Feb 2012 Read more >>

Pyrotec announces first round of finalists for the 2012 Pyro Inspiration Awards - PyrotecPyrotec, the privately-owned South African company that specialises in providing innovative and top quality product identification solutions, recently announced the January finalists for the 2012 Pyro Inspiration Awards. Initiated by Pyrotec in 2008, the awards aim to establish on-pack as a stand-alone media category by recognising and rewarding outstanding on-pack innovations. 1 Feb 2012 Read more >>

Pyrotec's innovative new ad campaign draws attention to excellent client service - PyrotecPackMark, the machinery brand of Pyrotec that specialises in an extensive range of labelling and coding equipment, has launched an innovative new advertising campaign that applies "out of the box" creativity to highlight the company's superior service offering. 8 Dec 2011 Read more >>

Pyrotec PackMedia recently received acclaim for the innovative use of its Fix-a-Form™ label range at the 17th annual Fix-a-Form™ Licensee Conference and Awards, held from the 26th to 27th September at the University of Cambridge in England. 25 Nov 2011 Read more >>

Pyro Inspirations Awards winners announced at The Mount Nelson - PyrotecPyrotec announced the winners of its annual Pyro Inspiration Awards at the Mount Nelson Hotel on the 9th of November. 14 Nov 2011 Read more >>

From informational through to experiential: The evolution of packaging - Pyrotec"Over the last few years we have seen packaging gradually develop from primarily an informational tool, into the experiential instrument it has become in today's retail landscape. Packaging has evolved from a purely functional device intended to convey essential information and protect the product, to a key role-player in the purchasing decision-making process." 4 Nov 2011 Read more >>

Rolfe Laboratories increases uptime with Markem-Imaje 9232 inkjet printer - PyrotecPyrotec, a leading privately-owned South African product identification solutions provider, has endeavoured to increase its customers' uptime, reduce costs and minimise environmental impact through its latest product offering: the Markem-Imaje 9232 small character continuous inkjet printer (CIJ). 20 Oct 2011 Read more >>

Pyrotec launches all-in-one on-pack promo solutions product - PyrotecIn today's retail environment, the competition is fiercer than ever and brand owners need to be actively seeking out new marketing mediums if they wish to see an increase in sales. 3 Oct 2011 Read more >>

Pyrotec 2011 Pyro Inspiration Awards - PyrotecPyrotec announces the fifth round of finalists for the 2011 Pyro Inspiration Awards. 28 Sep 2011 Read more >>

Markem-Imaje 7031HD laser coder picks up the pace - PyrotecIn today's fast-paced production environment, we constantly seek out solutions that allow us to save on hours while still retaining the highest levels of quality. Markem-Imaje's latest 7031HD CO2 laser coder does precisely that: it delivers permanent variable data product coding at an output rate of up to 800 products in the time it takes you to tie your shoelaces. 21 Sep 2011 Read more >>

Finalists selected for penultimate round of Pyro Inspirations Awards - PyrotecPyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently announced the July finalists of the 2010 Pyro Inspiration Awards. The chosen entries join a group of eight finalists already chosen earlier this year. Engineered by Pyrotec Packmedia, which offers innovative on-pack promotion and communication vehicles, the awards were created to recognise and reward exceptional on-pack activity and to establish on-pack as a standalone media category. The panel present for this penultimate judging session stemmed from the FMCG, Media, Marketing and Advertising industries. 10 Aug 2010 Read more >>

Strategic planning critical for successful on-pack campaigns - PyrotecStrategically planned on-pack campaigns have the power to boost sales during a promotional period and yield return on investment for brand owners. This is according to Stephen Beattie, Sales and Marketing Manager of Pyrotec, the privately-owned South African company that specialises in providing innovative and top quality product identification solutions. 2 Aug 2010 Read more >>

School teacher wins Tower home office promotion worth R20 000 - PyrotecTower, a South African-based company that offers a complete range of top quality easy-to-use stationery, labelling and associated home and office products, recently announced the winner of its online promotion as John Wertheim from Kenilworth, Cape Town. 8 Jul 2010 Read more >>

Finalists selected for third round of Pyro Inspirations Awards - PyrotecPyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently announced the May finalists of the 2010 Pyro Inspiration Awards. The selected entries join a pool of six finalists already chosen earlier this year. 1 Jun 2010 Read more >>

Pyrotec signs exclusive sales license agreement with Collotype - PyrotecPyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions through its PackMedia brand, has signed an exclusive sales license agreement with Collotype Labels RSA, part of the world's largest and most awarded premium label printer. 30 Mar 2010 Read more >>

New corporate identity for Pyrotec - PyrotecPyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently revamped its 42-year-old corporate identity. 16 Mar 2010 Read more >>

Advertising: horribly expensive, isn't it? Packaging, too. Done properly, however, your organisation can get more value from the expenses incurred on advertising and packaging, by making the latter an integral part of the advertising campaign. 25 Feb 2010 Read more >>