News
OOH flies high in airports as passenger numbers increaseAir travel is booming. The number of trips taken by plane somewhere in the world could increase to around 13 billion by 2030 and demand for air travel has doubled every 15 years this century, according to Global Construction Review magazine. The global industry is expected to grow by an average of 4.7% a year, which means a huge increase in passenger numbers. All this suggests that airports are changing in a way that works in the marketer's favour - who wouldn't want to reach a burgeoning market of largely affluent business and leisure travellers, some of whom are the SADC region's key decision-makers? 14 Aug 2017 Read more++

The critical role of out-of-home in the marketing mixWith almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home (OOH) advertising, it's time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats allows brands to further craft effective, integrated campaigns. OOH should play a key role in this space, argues Howard Lonstein, Marketing Manager for Outdoor Network. 11 Aug 2017 Read more++

Creative is the key to effective OOHOften the most strikingly visible part of our environment, advertising can enliven a city and add something vital to one's early-morning commute. While not every ad can light up an urban precinct like the immersive displays Samsung used in New York's Times Square to debut its S8 and S8+, or thrill onlookers like Toyota's 100-foot-tall billboard for its RAV4 Hybrid, creative excellence remains a must in the industry. It's curious, however, that best business practice is so often adopted by South African creatives - why do we not adopt internationally recognised design principles, given that we follow textbook guidelines for radio, print and TV? The tried-and-tested formulae of OOH, the world's oldest broadcast media, are just not widely adopted and applied. 26 Jul 2017 Read more++

Provantage Media Group: 100% South African and black-owned with BEE Level 1 statusLeading out-of-home company Provantage Media Group is proud to announce that they have just been awarded a Level 1 B-BBEE rating by Grant Thornton - the highest BEE rating achievable. This makes Provantage one of the largest OOH media companies to have achieved a Level 1 rating and one of a small group of enterprise organisations within the Marketing and Communication sector to qualify as being truly empowered within the context of South African legislation. In addition to the level 1 B-BBEE rating, Provantage recently completed an equity transaction, which has resulted in the company becoming Black-owned. 20 Jul 2017 Read more++

Transit Ads rebrands to offer bigger, bolder and betterTransit Ads™ and its widespread digital television network, Transit.TV™, have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful. 18 Jul 2017 Read more++

ProActive selected activations partner to DStv Delicious International Food and Music FestivalLeading activations agency ProActive™ has been selected as the exclusive activations and exhibitions partner for the DStv Delicious International Food and Music Festival. The event is the biggest and most influential lifestyle event in South Africa. Now in its fifth year, the event will take place at the Kyalami International Grand Prix Circuit in Johannesburg on 7 and 8 October 2017 and is set to attract over 40,000 consumers over two days. 19 Jun 2017 Read more++

PMG Training Academy brings learners into mainstream economyThere was great excitement in the air on 9 May, when learners, teachers and Provantage Media Group (PMG) executives came together to celebrate the two-year anniversary of the founding of the PMG Training Academy, as well as kick off two new learnerships for 2017. 12 Jun 2017 Read more++

The rise of malls and mall advertisingThe mall industry is expanding and with it the ability for brands to reach consumers in this environment. John Faia, GM of Mall Ads™ outlines the growth of the industry and how it provides more opportunities for brands to communicate with consumers at the point of purchase. 9 Jun 2017 Read more++

Mall Ads launches Mall TalkersMall Ads™, a company of Provantage Media Group, has launched a brand-new media product into the mall environment. With a long history in the mall space, the team at Mall Ads™ has created a solution for brands that is cost-effective and delivers on reach, frequency and impact - Mall Talkers. 18 May 2017 Read more++

Golf Ads lands exclusive rights to in-cart screensGolf course media specialist Golf Ads™ has recently added 2,500 in-cart screens to its highly engaging Golf TV™ platform. 11 May 2017 Read more++

Outdoor Network launches innovative roadside digital rotating billboard networkOutdoor Network has launched its latest state-of-the art digital rotating billboard in Durban, and will be rolling out this innovative platform to numerous other sites around the country in the months to come. 4 May 2017 Read more++

Path to purchase... OOH or POS?Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment, argues Howard Lonstein, marketing manager for Outdoor Network. 20 Apr 2017 Read more++

Taxi advertisers ‘own the road'Affordability and instant brand recognition make taxi advertising a no-brainer - yet this hugely effective marketing medium is still under-utilised by brands. It's time to stop begrudging the taxi driver and seeing taxis for their worth and their valuable contribution to the country and to the economy, not to mention the advertising industry. 19 Apr 2017 Read more++

Provantage Media Group launches Mall AdsLeading out-of-home company Provantage Media Group has launched a new media company that will provide innovative solutions to brands and marketers wanting to target consumers in the mall environment. Mall Ads™ has been added to the group's extensive portfolio of out-of-home offerings and will provide advertisers with innovative and bespoke solutions to their mall advertising requirements. 3 Apr 2017 Read more++

Golf TV in full swingGolf TV™ by Golf Ads™ is the very first fully fledged digital television channel created especially for golfers. Broadcasting within 90 of South Africa's top golf clubs, the place-based television network flights niche content and advertising to the affluent golfing community. 27 Mar 2017 Read more++

Multicultural marketing and activations - the African contextWe talk about the 'rainbow nation'. One in which everyone is considered to be part of one big 'melting pot'. We talk about being 'African'. And again this indicates a type of 'one-ness' that paints everyone in Africa with the same brush. This is true in so many ways, however when it comes to engaging with consumers, it may not be so, and is not that clear cut. 21 Oct 2016 Read more++

ProActive Shoppa Show platform revampedProActive™, a division of leading out-of-home company Provantage Media Group, has relaunched its highly effective Shoppa Show™ platform, this time offering clients the added benefit of even more sophisticated staging elements. 12 Oct 2016 Read more++

Provantage Media Group and Outdoor Network announce mergerProvantage Media Group (PMG) and Outdoor Network (ON) are pleased to announce the merger of their respective out-of-home media operations. The merger, which has been approved by the Competition Commission, sees Provantage Media Group taking up the major shareholding in Outdoor Network. The balance of the shares in the company will be held by Sanlam Private Equity. 21 Sep 2016 Read more++

Airport Ads secures exclusive media rights at Polokwane International AirportAirport Ads®, a division of leading out-of-home company Provantage Media Group, has been awarded the exclusive media rights for advertising opportunities within the Polokwane International Airport precinct. 20 Sep 2016 Read more++

Captivating golfers - why brands should be on the greenLeading out-of-home company Provantage Media Group has recently launched a new division called Golf Ads™. The division specialises in out-of-home marketing in the golfing environment and with 170 of South Africa's top golf courses in its portfolio, the offering is highly targeted, exciting and effective. 29 Jul 2016 Read more++

Activating on African soil: the time is nowStephan Botha of ProActive™ outlines the reasons why FMCG brands wanting to expand business in Africa can benefit hugely from activations. 26 Jul 2016 Read more++

Shamendran Naidu appointed Executive: Transit AdsWith feet firmly cemented in the transit environment, Shamendran (Shamy) Naidu has been appointed to Executive: Transit Ads™. Since starting at Provantage Media Group in 2009, Naidu has assisted the company in making significant strides in the outdoor space and has been instrumental in the creation of the Airport Ads® division and the growth of the Transit Ads™ division. 18 Jul 2016 Read more++

SA airports provide audience of over two million well-heeled consumersMzukisi Deliwe, spokesperson for Airport Ads®, shares the key findings of independent research on how many feet travel through airports, and how digital out-of-home (DOOH) in these environments is benefiting brands. 15 Jul 2016 Read more++

Mzukisi (Mzi) Deliwe appointed deputy CEO of Provantage Media GroupMzukisi (Mzi) Deliwe, former executive director of Provantage Media Group, has been appointed to deputy chief executive officer; broadening his scope and further strengthening the company's leadership team. 12 Jul 2016 Read more++

Green Advertising rebrands to Golf AdsProvantage Media Group and Green Advertising are proud to announce the launch of Golf Ads™ - a division that focuses exclusively on the golfing environment, adding yet another sought-after out of home space to an already extensive and exceptional portfolio of offerings. 28 Jun 2016 Read more++

Transit Ads offers Metrorail dominance to advertisersTransit Ads™ - South Africa's largest transit media brand - is now offering marketers the opportunity to regionally and nationally dominate Metrorail media platforms. Shamy Naidu of Transit Ads™, outlines the bigger picture. 15 Jun 2016 Read more++

Provantage Media Group Training Academy - Making a differenceSince it opened its doors in August 2015, the PMG Training Academy is in full swing, training individuals who have been especially recruited to pursue a career in marketing. The Academy provides an intensive 12-month Learnership programme that is accredited by the Services SETA. Graduates receive a FET Certificate in Marketing, which is on an NQF Level 4. This certificate provides them with the skills and expertise to start a career in brand management and brand marketing. 9 Jun 2016 Read more++

Airport Ads erects gantries at Lanseria International AirportAirport Ads®, a division of Provantage Media Group, will now be providing another golden opportunity to advertisers wanting to reach high-end consumers in an airport environment. The new opportunity comes in the form of enormous gantries in the Lanseria International Airport precinct. 30 May 2016 Read more++

Powa Towas dominate in taxi environmentPowa Towas are the largest branding structures to be erected in the taxi rank and shopping mall environments in South Africa. Measuring 12m in height, they are highly visible and offer advertisers the opportunity to brand 152m² of high-impact space in strategically selected, bustling, high-volume commuter traffic flow areas. 24 May 2016 Read more++

Activations - delivering on client expectations in tough economic timesPeter KohlÖffel - National Sales Manager - ProActive™, believes that delivering on client expectations hinges a great deal upon delivering on consumer needs. 17 May 2016 Read more++

Airport Ads acquires rights to regional airportsAirport Ads® is proud to announce the acquisition of sole concessionaire rights to all the interior inventory advertising opportunities at ACSA's six Regional Airports. These airports include coastal and inland airports namely Port Elizabeth, George, East London, Upington, Bloemfontein and Kimberley. 22 Apr 2016 Read more++

Activating effectively in AfricaAfrica is a burgeoning market for brands wanting to make a significant mark on its target audience. Stephan Botha, Business Development Manager of ProActive™, one of the leading activations agencies on the continent, says that activations are one of the most effective means of getting a brand into the hands of the consumer. 21 Apr 2016 Read more++

Brand activations - Knowing your customerVaughan Berry, Director: Provantage Media Group outlines the reasons that brand activations need to be about the consumer, not just about the brand. 26 Feb 2016 Read more++

Provantage Media Group launches Environment Media MappingLeading out-of-home company Provantage Media Group has developed a highly innovative, cutting-edge media mapping tool and process that enables the identification and development of media solutions that optimise ROI in a specific environment. Jacques du Preez, MD and Founder of Provantage Media Group, outlines the highly effective Environment Media Mapping (EMM) process: 9 Feb 2016 Read more++

Taking activations to the next level in 2016ProActive's Vaughan Berry, Director at Provantage Media Group, outlines his top activations trends for 2016. 3 Feb 2016 Read more++

Provantage Media Group acquires Green AdvertisingLeading out of home company Provantage Media Group is proud to announce that they have acquired a controlling share in specialist media owner Green Advertising. Green Advertising has media rights at the top 170 golf courses in South Africa and will add yet another highly sought-after out of home environment to Provantage Media Group's portfolio. 2 Feb 2016 Read more++

TRANSIT.TV reaches 10 million milestoneProvantage Media Group's TRANSIT.TV™ has substantially increased its national footprint and now broadcasts to an impressive 10 million viewers each month. Whether in a taxi, at a taxi rank, at a train station or a bus station, commuters are engaging with the highly entertaining and informative digital television channel. 18 Nov 2015 Read more++

Airport Ads awarded media rights at Lanseria International AirportAirport Ads®, a division of the leading out-of-home company Provantage Media Group, has been awarded the rights for advertising opportunities within the Lanseria International Airport precinct. 12 Oct 2015 Read more++

Provantage Media Group launches Transit AdsProvantage Media Group is proud to announce the launch of South Africa's largest transit media brand - Transit Ads™. Transit Ads™ consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio. Transit Ads™ will be staffed by a team of transit media specialists with access to a wide range of media opportunities and sophisticated research, enabling them to develop integrated Transit Media campaigns that will be unmatched in the industry. 30 Sep 2015 Read more++

ProActive launches highly anticipated PMG Training AcademyProActive™, a division of Provantage Media Group, is proud to announce the launch of the PMG Training Academy. The highly anticipated training programme will provide ground-breaking opportunities not only for individuals wanting to embark on a career in marketing, but for brands in need of professional, skilled, knowledgeable brand ambassadors. 15 Sep 2015 Read more++

Provantage Media Group launches Street Smart MediaLeading out-of-home company Provantage Media Group has launched Street Smart Media. The portfolio encompasses street furniture within the commuter shelter network in the greater Johannesburg and Cape Town areas. 31 Aug 2015 Read more++

Provantage amplifies OOH with Hollard bus sheltersThe new Hollard bus shelter campaign is set to significantly change the out-of-home landscape in Johannesburg. Through the highly innovative use of old bus shelters, M&C Saatchi Abel created a concept that illustrates the type of living spaces that Hollard insurance can insure. 21 Aug 2015 Read more++

Research confirms efficacy of TRANSIT.TVThe latest wave of TRANSIT.TV™ Research conducted by Millward Brown for Provantage Media Group shows once again that the digital channel - which airs in taxis, taxi ranks, train stations and bus terminals across South Africa - is a highly valuable tool for communicating with the LSM B market, aged 16 - 50+. 29 Jul 2015 Read more++

Airport.tv has extended its reach to the international terminal in OR TamboAirport Ads®, a division of Provantage Media Group, has unveiled its new airport.tv® screens located in key areas across the international departures terminal at OR Tambo International. 23 Jun 2015 Read more++

Proactive launches real-time data toolIn most instances, measurement and ROI (the holy grail of marketing campaigns) are looked at in retrospect. What is lacking in the activations space is a tool that provides real-time data for real-time insights that lead to real-time results. Reflecting on the success or failure of an activations campaign will be relegated to history once marketers make use of a new tool implemented by Proactive™. 1 Apr 2015 Read more++

Transit environments are evolving, so are shopping habitsJean Coetzee of Provantage Out of Home Media shares insights on how the transit environment is evolving, how this is changing the way commuters consume advertising and why this is affecting purchasing behaviours. 11 Mar 2015 Read more++

TRANSIT.TV brings digital OOH to Nelspruit Bus TerminalProvantage Media Group's highly successful TRANSIT.TV™ channel can now be enjoyed by commuters at the busy Buscor Bus Terminal in central Nelspruit, Mpumalanga. With over 1 million monthly passengers and 580 buses passing through the terminal, the channel provides a golden opportunity for advertisers to reach this economically-active, highly influential consumer market. 30 Jan 2015 Read more++

Digital out-of-home - changing the airport media landscapeMzukisi Deliwe, Director of Airport Ads®, unpacks the reasons behind the success of digital out-of-home media in airport environments. 13 Jan 2015 Read more++

Airport Ads awarded advertising rights at Lusaka AirportAirport Ads®, a division of Provantage Media Group, has won the rights to the digital advertising platforms at the Kenneth Kaunda International Airport in the Zambian capital, Lusaka. This exciting acquisition marks the successful start of the out-of-home media group's strategic move into the travel and transit sector on the continent. 13 Nov 2014 Read more++

Provantage Media Group opens new Operations CentreIn line with Provantage Media Group's core philosophy of ensuring that client needs are not only met, but surpassed, the leading out-of-home company has opened a new Operations Centre in Johannesburg. 11 Nov 2014 Read more++

Transit Track confirms TRANSIT.TV's brand appealIt's just over a year since Provantage Out of Home Media launched TRANSIT.TV™, the digital channel that flights in taxis, taxi ranks and train stations, and so far it has proven its worth in terms of growth, national commuter appeal and advertising ROI. 21 Oct 2014 Read more++

Provantage Media Group's Airport Ads launches VisioNetAirport Ads®, a division of Provantage Media Group, has unveiled the biggest indoor screen in an airport environment in southern Africa. The screen measures an impressive 8m by 5m (37m2) and is a high definition digital billboard that offers brands a powerful advertising opportunity at Durban's King Shaka International Airport. The screen is the first in Provantage Media Group's new "VisioNet" network of large format digital billboards that will be rolled out in key high density nodes. 7 Oct 2014 Read more++

TRANSIT.TV expands its static footprint to DenneboomProvantage Out of Home Media's highly successful TRANSIT.TV™ has expanded to Mamelodi's Denneboom Station. This is a significant move for the fully-fledged digital channel as the station is set to become an important transport hub within the greater Tshwane area. 25 Sep 2014 Read more++

TRANSIT.TV's content a win for both commuters and advertisersFact: In South Africa 19.8 million people commute by taxi and by train; and Provantage Out of Home's TRANSIT.TV™ provides advertisers with the opportunity to communicate with this audience. The channel now has a captive audience of over seven million commuters. Why? TRANSIT.TV™ is a channel that adds value to the journey. The channel's content stream is entertaining, relevant, informative and has a uniquely South African feel, providing a win-win digital platform for both commuters and advertisers. 27 Aug 2014 Read more++

ProActive launches CommuterActive - a significant, new commuter marketing offeringLeading activations agency and out-of-home media company Provantage Media Group has launched yet another significant offering as part of its ProActive™ division. 4 Aug 2014 Read more++

Airport ads partners with Kruger Mpumalanga International AirportAirport ads, a division of Provantage Media Group, has partnered with Kruger Mpumalanga International Airport (KMIA). The mutually beneficial partnership means that Airport ads has the exclusive rights to sell all advertising space in this iconic, privately owned airport. 15 Jul 2014 Read more++

Airport ads brings Grolsch to lifeGrolsch's new international campaign, "Choose Interesting", is turning heads at Cape Town International Airport with its massive three-part building wrap. 26 Jun 2014 Read more++

TRANSIT.TV amazes crowds at Park Station and Cape Town StationWith its new tagline, "We are the people of TRANSIT.TV™", Provantage Media Group's refreshed digital offering was launched at Park Station and Cape Town Station. 13 Jun 2014 Read more++

TRANSIT.TV's new image is bolder, bigger and betterWith its new tagline, 'We are the people of TRANSIT.TV'™, Provantage Media Group's hugely successful offering has been refreshed in line with the culture, the energy and the vibe of its sought-after audience. 5 Jun 2014 Read more++

Why brand activations in Africa are evolvingStephan Botha of PMG division ProActive explains that, in Africa, to rise above the clutter a fully integrated approach is key and this includes the ever-growing use of social media. 14 May 2014 Read more++

Provantage unveils its rebrandingLeading out of home company Provantage has just unveiled its new corporate structure and brand identity and will now be known as Provantage Media Group (PMG). The rebranding was driven by a new vision and expansion strategy that will deliver focus, innovation and specialisation in selected sectors within the southern African media landscape. 8 Apr 2014 Read more++

Commuter shelters - Street furniture that is both public amenity and advertising platformSkhumbuzo Nkosi, director at Provantage, outlines the transformation of commuter shelters and why they are beneficial for brands, advertisers and commuters. 26 Mar 2014 Read more++

Transit media in China - Provantage shares key insightsJacques du Preez, MD of Provantage, shares his learnings from a recent trip to China 6 Feb 2014 Read more++

Standard Bank dominates International Arrivals at OR TamboTo connect with upper LSM travellers arriving at OR Tambo International, Standard Bank has embarked on an Airport Ads campaign that has allowed for complete dominance of various international arrivals areas. 8 Jan 2014 Read more++

Overhaul of Provantage's airport.tv comes with sophisticated changes, inside and outThe unique network with its close-on 500 HD screens in the nine biggest ACSA airports nationwide, broadcasts to a captive monthly audience of 2.1 million passengers and has established itself as an exciting new player in the local broadcasting and media scene. But recent developments at Provantage Out of Home Media have prepared the channel for an even more promising new chapter in its history. 9 Dec 2013 Read more++

Provantage corrects facts around airport.tv contractThe Star recently published a story stating incorrect information with regards to airport.tv and Provantage. The story titled, Airport TV tender 'irregular and unfair' by Angelique Serrao is malicious and factually incorrect. 14 Nov 2013 Read more++

Provantage enhances brands through bus and commuter shelter advertisingSkhumbuzo Nkosi, media director at Provantage, describes the value and the benefits of bus advertising, especially in a public transport environment where commuter audiences are changing and segmenting at a rapid pace. 31 Oct 2013 Read more++

Provantage's Most Rising Star shines brightFor the fourth consecutive year Jacques du Preez, founder and MD of Provantage, was presented with a MOST 2013 Rising Star Award in the media owner category. 11 Sep 2013 Read more++

Jacques du Preez, MD of Provantage, unpacks the benefits of focus, quality and simplicity in the media industry in order to add value to consumers in this crazy, complex world we live and work in. 22 Aug 2013 Read more++

Provantage launches ProActiveVaughan Berry unpacks the benefits of their latest offering. 8 Aug 2013 Read more++

Provantage celebrates 10 years in operationProvantage was started in 2003. Together with Brendan Taylor and Vaughan Berry, MD Jacques du Preez grew the business into one of the fastest-growing and most innovative media and activations companies in the country. The guiding principles of starting the business were twofold: to create jobs and to have an impact on the industry. 2 Jul 2013 Read more++

PRASA and OOH - a perfect matchJean Coetzee of Provantage explains the efficacy and visibility of OOH in train station environments. 2 May 2013 Read more++

Airport.tv celebrates first year of operationA year after its successful launch, airport.tv™ continues to fly as the only national digital TV network in the airport environment. The fully-fledged television network runs in all nine ACSA airports in South Africa and offers advertisers an LSM A captive audience of over two million passengers per month. 26 Apr 2013 Read more++

Transit.TV passes the test as it goes live in Johannesburg, Durban and Cape TownProvantage has successfully installed Transit.TV in all the major PRASA intermodal nodes, namely Park Station (Johannesburg), Durban Berea Station, Pretoria Station and Cape Town Station. In order to ensure that commuters are targeted effectively, the screens have been positioned strategically in key viewing and high dwell time areas within the station environments, thus securing maximum exposure and recall for brands. 25 Apr 2013 Read more++

Provantage reveals valuable airport insights and researchOne of the continent's leading out-of-home companies, Provantage, shares valuable insights and research results from a study conducted on their airport.tv platform, a fully-fledged television channel which airs in all nine ACSA airports across South Africa. 15 Apr 2013 Read more++

Provantage announces yet another large scale digital media platform - Transit TelevisionFollowing on from the extremely successful implementation of airport.tv, leading Out of Home agency Provantage announces the launch of Transit Television. The groundbreaking platform comes at a time when advertisers worldwide are adopting Digital Media networks as an innovative method of growing their reach and frequency in the ever fragmenting media landscape. 15 Feb 2013 Read more++

Provantage launches world-class commuter sheltersYesterday, at an official ceremony in Alexandra, the City of Johannesburg's Public Transportation MMC, members of the media, members of Public Transport Media, Provantage Out of Home Media, members of the Taxi Operating Investment Companies and VIP guests witnessed the unveiling of the city's new commuter shelters. 30 Jan 2013 Read more++

Sasfin renews sponsorship on airport.tvA great partnership is being enjoyed between Sasfin and Provantage's airport.tv, with the specialist banking and financial services group renewing its sponsorship for a period of two years. 23 Jan 2013 Read more++

Provantage/IRT Media awarded exclusive advertising rights to IRT Cape TownProvantage, in a consortium with TransPeninsula Investments and Kidrogen (Pty) Ltd, and trading as Integrated Rapid Transport Media, was recently awarded the exclusive advertising rights to the Integrated Rapid Transport (IRT) Bus System in Cape Town. Also known as MyCiti, the system is set to vastly improve public transport. 25 Oct 2012 Read more++

Provantage launches specialised airport media brandProvantage has announced the formation and launch of a new brand, Airport Ads, which will spearhead Provantage's airport advertising portfolio. 10 Oct 2012 Read more++

Provantage launches ProCare- an experiential marketing company specialising in pharmaceuticals 26 Sep 2012 Read more++

Provantage wins three MOST AwardsOn 6 September, leading out of home media owner Provantage walked away with 3 prestigious MOST Awards - Provantage took first position in the Out of Home Category, received the MOST Award for Overall Best Media Owner of the Year and Managing Director Jacques du Preez collected the MOST Rising Star Award, for the third year in a row. 11 Sep 2012 Read more++

The power of taxi advertisingWhen it comes to Taxi advertising, all forms of taxi advertising, the facts speak for themselves. Every week in South Africa, 18 million people commute using taxis. Most of them fall into the 4 to 7 LSM bracket; they are economically active and most are the buying decision makers at home. Taxis therefore transport over 80% of the country's economically active consumers. 8 Aug 2012 Read more++

Cape Town's beat Hearts ProvantageCape Town radio station Heart 104.9FM has just taken the wraps off an outdoor marketing campaign with Provantage, aimed at reinforcing their music positioning and spreading the word that they "only play the greatest RnB". 31 Jul 2012 Read more++

Provantage puts on shows for Big Brother Africa StarGameFollowing the evictions of well-known celebrities and reality TV personalities from the much talked about Big Brother Africa show on DStv, an event is put on every Tuesday to celebrate the recently evicted contestants. 10 Jul 2012 Read more++

Provantage and ACSA launch Airport.tvLeading out-of-home media company, Provantage, in partnership with ACSA, has launched a fully-fledged, dedicated television network in ACSA owned airports nationwide. Airport.tv™ will be flighted on a large network of screens, optimising dwell time in high traffic zones throughout each airport. A first for South Africa, Airport.tv™ will offer advertisers exceptional value and unparalleled access to the upper LSM market and Business travellers. 26 Apr 2012 Read more++

Zico and Provantage Out of Home Media team upZico (Zungu Investment Company) have acquired a significant shareholding in Provantage PTY (Ltd). 25 Jan 2012 Read more++

Provantage brands Durban Station for KDG Auto ExportsProvantage Out of Home Media have recently branded pillars at Durban Station for motoring client KDG Auto Exports. 18 Jan 2012 Read more++

Leading out-of-home agency Provantage has recently won the tender to brand all commuter shelters in the City of Johannesburg. 13 Jan 2012 Read more++

Provantage takes Sony to the car washProvantage was commissioned by well-known electronics brand, Sony, to run activations at selected car wash sites. 14 Dec 2011 Read more++

Sta Sof Fro and Provantage style consumersThe recent Sta Sof Fro activations added a healthy sheen to hair and a spring in the step of consumers. Implemented by Provantage, the activations took place in a number of busy malls frequented by shoppers in the Sta Sof Fro target market. 2 Dec 2011 Read more++

Train stations wake up to a fresh breakfastTo promote the mouth-watering KFC am breakfast special, highly visual branding has been put up by Provantage at main train stations in South Africa. 17 Nov 2011 Read more++

Provantage's SETA Learnership Programme sees students graduate with jobsOn the 4th of November, Provantage's SETA Learnership Programme held a grand graduation ceremony for its students in Gauteng, Limpopo and Delmas. 16 Nov 2011 Read more++

Provantage promotes ZodiacZodiac is currently running an in-store campaign in a variety of stores nationally. Promoters in branded golf shirts and caps, who are well-versed in the Zodiac range of pool cleaners and accessories, are highlighting the benefits of the products, the new MX8 pool cleaner in particular. 25 Oct 2011 Read more++

Provantage launches MobilitesProvantage Out of Home Media has launched Mobilites™ - a fleet of new, internally illuminated mobile billboards. A great alternative to the traditional static billboard, Mobilites™ are an exciting new way of reaching a variety of target audiences. 4 Oct 2011 Read more++

Provantage's Jacques du Preez takes home MOST Innovator award againOn the 5th September, Jacques du Preez, MD of Provantage Out of Home Media, was presented with the MOST Innovator of the Year Award for the second year in a row. Innovation is at the core of the company ethos - Jacques has just returned from a two-week overseas fact-finding mission where he investigated new out-of-home offerings and products in Europe and America. 7 Sep 2011 Read more++

Provantage powers Mageu Number 1 SmoothA taxi campaign implemented in various provinces is working smoothly for Mageu Number 1 Smooth! 5 Sep 2011 Read more++

Provantage ranks 8.taTo create brand awareness for funky new cellphone service provider 8.ta, Provantage have branded numerous taxi ranks nationally. The branding, with messaging such as Free Minutes. Any number. Any time and Unlimited Call Mes, dominates the commuter environment and is clearly visible to passing traffic and taxi commuters. Each rank has 120m² of branding which is up for four months at a time. 29 Aug 2011 Read more++

'A Team of Millions' for King Shaka AirportRugby fans travelling from King Shaka International airport will stand proud at the sight of a 294m² ABSA Rugby World Cup creative that dominates the departures hall. 22 Aug 2011 Read more++

Provantage drives Jacobs KronungProvantage is driving Jacobs Kronung customised vehicles around town, turning heads with sharp creative and the aroma of fresh coffee. 27 Jul 2011 Read more++

Provantage turns heads with Metropolitan Life campaignProvantage have harnessed their vast experiential marketing knowledge to take Metropolitan Life's products to the target market. 14 Jul 2011 Read more++

Mini Countryman lights up the runwayWith trailing lights that mimic an airport runway, the Mini Countryman billboard at OR Tambo is not only turning heads but creating a giant buzz in the out-of-home industry. 7 Jul 2011 Read more++

On the 30th June 2011 in Sandton, a presentation by Millward Brown CEO Charles Foster unpackaged Provantage's In-Taxi TV station TTV. The results were astounding and showed that TTV firmly held its own against traditionally used above-the-line media. 5 Jul 2011 Read more++

Provantage brands metered cabsThe Cape Town city bowl and surrounds is home and workplace to numerous consumers in the upper LSM bracket, but with tight legislation surrounding out of home media, how can advertisers get to this extremely desirable market? The answer is deceptively simple - by having their brands move around areas that are most appealing to this consumer group. 13 Jun 2011 Read more++

Airport zone exclusivity impacts high flyersProvantage have done their homework with regards to airport advertising. With more than three million passengers passing through our international airports every month, airports are an excellent space for advertising upmarket brands. 26 May 2011 Read more++

Township branding comes clean - the car wash provides a new communication mediumFor advertisers wanting to target the Emerging Middle Class, in areas where billboards are limited or don't provide enough visibility, what is the solution? Formalised car washes. 19 May 2011 Read more++

Sta Sof Fro goes big with BrandVantageMaking full use of an innovative platform, renowned hair care product range Sta Sof Fro launches its first burst of television promos with BrandVantage. A joint venture between Brand Republic and Provantage, BrandVantage takes a fresh approach to branding and sales with a 360 degree solution, which includes TV, Radio, online advertising, SMS competitions as well as Activation solutions. For Sta Sof Fro, BrandVantage offers a real return on investment. 26 Apr 2011 Read more++

Provantage Out of Home Media and Silverstone CIS have joined forces to create a joint venture called Provantage Interactive. 14 Apr 2011 Read more++

Marketing made memorableEvery brand has a story to tell. BrandVantage will get the story seen, heard and felt in a way that nothing else does. 22 Mar 2011 Read more++

Provantage, leader in Out of Home Media, awarded PRASA TenderThe Passenger Rail Agency of South Africa (PRASA) has officially awarded the exclusive media rights for all their sites, nationally, to the Umjanji Media Consortium led by Provantage Out of Home Media. The highly sought-after sites include interior and exterior train station branding, rail reserve, platform branding, and digital advertising including television and radio, as well as electronic and static advertising boards. 14 Mar 2011 Read more++

Provantage Events and the next big Audi A1In celebration of the highly anticipated arrival of the Audi A1, a number of adrenalin-fuelled events and parties were held around the country last month. Provantage Events were proudly commissioned to manage the Audi AreA1, the Dealer and Brand Ambassador parties, and the Audi Underground Advanced Driving Experience on a track that was fast and exhilarating! 10 Mar 2011 Read more++

Skhumbuzo Nkosi joins Provantage Out of Home MediaOut of Home Media veteran Skhumbuzo Nkosi has joined the Provantage board and will be responsible for leading the company's Media Businesses - Transit, Outdoor and Tavern. 10 Feb 2011 Read more++

Eskom brightens the way at King Shaka InternationalSince the start of Eskom's National Power Lightbulb Exchange Programme, 43 million old lightbulbs have been replaced with new energy efficient lights, creating a nationwide energy usage saving of 1 800 Megawatts. That's enough electricity to power Durban! 8 Feb 2011 Read more++

Volvo SA event dazzlesTo celebrate 10 successful years of presence back in South Africa, Volvo SA held a glittering gala staff awards function at the dazzling Emperor's Palace. Held on Saturday, the 11th of December, the function recognised staff who had been part of the Volvo team for the past decade. 25 Jan 2011 Read more++

Dance Academy brings hopeForget about the litter-strewn streets, the poverty and violence, the seedy bars and the risky nightclubs because downtown Jo'burg is more than this. It is also home to a thriving dance academy supported by Provantage Out of Home Media. The academy brings hope, purpose and employment to hundreds of teenagers and young adults with a talent for the performing arts. 12 Dec 2010 Read more++

Provantage Out of Home Media takes roadshows to the next levelProvantage is proud, thrilled and excited to announce the launch of the state of the art Super Show Rig, set to move into new frontiers of experiential marketing. This one of a kind audio visual offering will allow brands to reach more people with more wow. The rig, designed to address huge crowds, offers a variety of branding opportunities which also includes a large LED screen and massive sound. 1 Dec 2010 Read more++

Outdoor media in South Africa has evolved in leaps and bounds over the past two decades but there are certain key elements that allow some media owners to outshine the rest. While traditional outdoor media has its place in building and sustaining brands, there are a handful of iconic outdoor sites that stand out from the rest. 22 Nov 2010 Read more++

Provantage takes corporate citizenship to new levelsSkills Development and Job Creation aren't just another two boxes that need to be ticked, they're vital cogs in the wheels that make our new society work. Provantage is a people intensive company so these elements are truly taken to heart. 1 Nov 2010 Read more++

Rainbow Chicken full of Shoppa Show flavaWith the launch of Rainbow Chicken's new Spice Flava range, a Shoppa Show took the products to retailers in Gauteng, Limpopo and Mpumalanga. The key messaging and benefits of the new range were amplified through entertainment, education and sampling. 11 Oct 2010 Read more++

Provantage grows into bigger warehouseProvantage Out of home Media have recently moved to a new warehouse as their current warehouse was literally bursting at the seams. The solution lay 2,5km away - a large spacious warehouse facility that now includes a state of the art training facility. 15 Sep 2010 Read more++

On Wednesday evening, at the Venue in Melrose Arch, Provantage Out of Home Media received two prestigious MOST awards. Managing Director Jacques Du Preez was the recipient of the MOST Media Owner Innovator Award. Provantage came runner-up in the Out of Home category. 7 Sep 2010 Read more++

Provantage's Digital Walls entice travellers at King ShakaOn the back of securing the exclusive media rights at the new King Shaka International Airport, Provantage Out of Home Media has added a new media innovation for advertisers - state-of-the-art Digital Walls. Reaching LSM 8-10, the Digital Walls are positioned in the security check-in ensuring every traveller gets to see the advertiser's message. 6 Sep 2010 Read more++

Provantage Out of Home Media activates KFC Fangaea foosballAs a wind-up of KFC's Fangaea campaign, a foosball activation was rolled out, giving excited sports fans an opportunity to come together and have fun. 19 Aug 2010 Read more++

Taxis show Energizer's new lookProvantage Out of Home Media have been tasked to brand 58 Quantum taxis in the Gauteng region and 58 Siyaya taxis nationally to showcase Energizer's new look. The energized taxis will make use of routes that pass the main shopping centres in the specified areas and will be up and running for three months. 2 Aug 2010 Read more++

Acer activation at OR Tambo International AirportThe latest range of Acer products, including notebooks, 3D monitors and smartphones, are currently on display in various sections of OR Tambo International Airport in Johannesburg. 2 Aug 2010 Read more++

Provantage Events works exotic magic for Acer AxizProvantage Events were recently tasked with launching Acer's exciting Axiz staff incentive programme and with the grand prize being a trip for 15 Axiz staff members to the Dubai 7's Rugby tournament in Dubai, an Arabian Nights theme worked magically. 27 Jul 2010 Read more++

Telkom gets Closer to consumersProvantage Out of Home Media recently ran a Mall Activation to create awareness for Telkom's Closer packages and encourage consumers to go to Telkom Direct stores. 23 Jul 2010 Read more++

Coca-Cola IRT bus advertising in Cape TownCoca-Cola branded the new Integrated Rapid Transport (IRT) busses in Cape Town to amplify their FIFA World Cup sponsorship in the Mother City. 14 Jul 2010 Read more++

Adidas taxi advertisingProvantage Out of Home Media branded a large fleet of Quantum taxis for Adidas during the FIFA World Cup. The branded taxi fleet operated on key routes in all the major cities throughout South Africa, generating huge awareness for Adidas, reinforcing the brand's status as an official World Cup Sponsor. 13 Jul 2010 Read more++

Provantage Events & Experiences launch 3D TV for LGGuests were nodding in appreciation after the prestigious launch of the world's first full LED 3D TV. Put together and managed for LG Electronics by Provantage Events & Experiences, the swanky cocktail party had guests and media sashaying around Athol Place, a boutique hotel in Sandton, experiencing this world-first in television technology. 5 Jul 2010 Read more++

The Investment Academy, a Stanlib initiative, designed and implemented in conjunction with Provantage Out-of-Home Media, has been successfully delivering accredited financial literacy workshops to students over the past five years. 8 Jun 2010 Read more++

Provantage Events and Experiences launch the Huawei MTN E2010Provantage Events and Experiences put together a glittering affair recently at the Westcliff Hotel for Huawei Technologies SA to launch their innovative E2010 fast-link modem in conjunction with MTN. Media and trade were treated to a fun-packed soccer-themed evening with speciality entertainment to boot! 7 Jun 2010 Read more++

The Good Food & Wine Show happened in Cape Town between 13 and 16 May and Sedgwick's Old Brown Sherry was there to share in the festivities. 28 May 2010 Read more++

Provantage Events take LG Infinia TV range national!Provantage Events are proudly taking the amazing LG Infinia TV range to malls all over the country on a roadshow that started off with Bafana Bafana defender Matthew Booth and his gorgeous wife, former Miss South Africa first princess and international model, Sonia Booth, signing over 700 soccer balls in Soweto at a hugely popular public appearance event. 18 May 2010 Read more++

Provantage Media conduct their 6000th Shoppa ShowProvantage Media have recently conducted their 6000th Shoppa Show. After five years of offering this service to the industry, the out-of-home media specialists are proud to announce this milestone. 28 Apr 2010 Read more++

Nedbank Cup Soccer Tournament takes the bus with Provantage MediaSoccer mania is fever pitch, South Africans are donning their soccer shirts, blowing their vuvuzelas and getting into the spirit of winning with the Nedbank Cup Soccer Tournament which is currently underway. To raise awareness for the Nedbank Cup and to remind consumers about the tournament Nedbank commissioned Provantage Media to wrap single-decker and double-decker buses. 26 Apr 2010 Read more++

Provantage Media clients enjoy a week of entertainmentProvantage Media recently entertained and thanked its clients for their ongoing support. On Monday 20 October clients were treated to a snacks and cocktail feast at the Montecasino Teatro and thereafter they were whisked off to enjoy front-row seats at the magnificent Cats musical. 9 Nov 2009 Read more++

Since its debut on the market Perfect Fit® Cat Food has made it a priority to inform and educate consumers on the benefits derived from feeding their furry friends Perfect Fit®, the super-premium cat food. 31 Aug 2009 Read more++

Serving up healthy lifestylesFor the second consecutive year, Provantage Events has been coordinating a national roadshow for Tastic, and the month of May saw them serving the public with a healthy dose of the Tastic Nature's Choice experience. 17 Aug 2009 Read more++

The Provantage operations team is growing with the addition of seven new team members: Project Managers to manage activation campaigns and assistants to ensure that all runs smoothly on the admin side. 5 Aug 2009 Read more++

Activate joins Provantage MediaActivate, the BEE out-of-home (OOH) company, has purchased 10% of Provantage's out-of-home inventory in order to establish a new OOH presence in the market and the two companies have entered into a co-operation agreement that will include skills transfer and mentorship programs. 22 Jul 2009 Read more++

KFC added a little magic to Mothers' DayThe key insight behind this Mothers' Day campaign is that most Moms lead such busy lives as they juggle all the roles and challenges that make up every day. KFC therefore decided to not only spoil treat their Moms but also give Moms a little time to themselves on Mothers' Day and as their ad campaign promises, give Moms one less thing to worry about. 9 Jul 2009 Read more++

New appointment at Provantage EventsTracey-Lea Tait, newest member of the Provantage Events team, has an illustrious and exciting background within the performing arts and entertainment industry. She has been blessed to have performed both on international and local stages. 24 Jun 2009 Read more++

Provantage and Magnetic show the cricket fans - “It's what you put in”There is a school of thought that says every brief is a challenge, but some are more of a challenge than others. Energade planned to leverage their longstanding relationship with Cricket South Africa as the official sports drinks supplier to the Proteas cricket team. The challenge they gave to Magnetic Communications and Provantage was to leverage the brand association and ensure that consumers who attend the home cricket series against Australia have an affinity to Energade. 28 May 2009 Read more++

LG tames the four elements at annual Dealer ConventionAmongst the electronics industry, it is well known that the annual LG Dealer Convention is an event not to be missed. It is on that one night a year that all LG's important trade partners and media guests nationally are treated in three cities to an extravaganza and product line-up that manages to entertain, impress and excite year after year! 19 May 2009 Read more++

Provantage drives ANC election messagesProvantage helped to ensured that the ANC election campaign reached all South Africans in all nine provinces as many times a day as possible by deploying ANC-branded taxis, buses and mobile trailers. 14 May 2009 Read more++

Zodiac finds InStore successZodiac Pool Care has run a successful mall campaign for the past few years to launch their new product ranges. But this last summer they challenged Provantage to find a means of having a more direct influence over buying behaviour. The solution was a smaller InStore Theatre stand that allowed Zodiac to have a presence at the store entrance and was flexible enough to be used at a variety of different stores in different size configurations. 4 May 2009 Read more++

Provantage Events, part of the Provantage Group, were tasked to add special flair to the 20th Anniversary of World Aids Day for Khomanani, which was held at Sahara Kingsmead stadium last year. 15 Apr 2009 Read more++

For over four years STANLIB has been providing free financial education to previously disadvantaged students via the STANLIB Investment Academy. 8 Apr 2009 Read more++

Provantage Media celebrates five yearsProvantage Media is celebrating their fifth dynamic year of brand activation, transit media and experiential marketing in South Africa. 30 Jul 2008 Read more++

Provantage Events launches the next big thing in TVProvantage Events organised the launch event for the latest ‘big thing' in TV at a gala red carpet evening at The Roundhouse on Constitution Hill. The event marked the culmination of an integrated international teaser campaign for the 'hit new TV series' LG Scarlet campaign. The LG Scarlet was launched globally in May, with South Africa proudly hosting the second launch event in the world. 22 May 2008 Read more++

Provantage roll out the red carpet for moms across the country on Mother's DayProvantage Media rolled out the red carpet for moms on Mother's Day in all 500 KFC outlets in South Africa, on behalf of Magna Carta. 21 May 2008 Read more++

Provantage Media has announced the launch of Provantage Tavern Media, a new media platform enabling brands to reach a large segment of the young, fashionable black population through targeted brand activations in township taverns and bars. The launch of Tavern Media bolsters Provantage Media's ability to deliver focused and integrated township marketing campaigns. 12 May 2008 Read more++

Provantage Transit TV goes nationalProvantage Media has announced the national rollout of Transit TV. An additional 500 taxis have been added to the fleet of 600 operational taxis in the Gauteng, Kwa-Zulu Natal and Western Cape regions, bringing the total fleet running the in-taxi television station to 1100. 15 Apr 2008 Read more++

As part of the Irish Prime Minister's recent trade mission to South Africa, Provantage Events hosted and executed a flawless luncheon for 320 guests, which included the Prime Minster's Irish delegation, captains of industry and top SA businessmen and women. 31 Jan 2008 Read more++

Provantage Media has enjoyed spectacular growth since launching in 2003, but their unprecedented success in 2007 has now cemented their place as market leaders in the ambient marketing, activation, events and transit communications industry. 13 Dec 2007 Read more++

With the rise of the ‘black diamond' and emerging middle class consumer market, marketers need to take a fresh look at how they conduct in-store brand activation and promotional campaigns. 21 Oct 2007 Read more++

Direct marketing through brand activation has gained a great deal of traction in the eyes of marketers, as well as the ever evolving South African consumer in recent years. With the abundance of one-way communication, through the cluttered media of television, radio and print media, brands require effective ways to extend and cement their share-of-mind, as well as a share-of-pocket with consumers. 18 Oct 2007 Read more++

As from 1 October 2007 the head office of Provantage Media, leading provider of transit and brand activation marketing solutions, will be operating from brand new premises, located at 23 Republic Road, Bordeaux, Johannesburg. 28 Sep 2007 Read more++

Provantage Media a leading provider of transit media advertising and communications have announced the launch of an innovative national in-taxi television station called Provantage Transit TV, which will feature in 500 taxis countrywide. 1 Jun 2007 Read more++

In South Africa there are currently up to 18 million economically active consumers that use some form of public transport every day. These consumers make up the majority of the South African consumer base, a fact that has not gone unnoticed by the country's marketers. Accordingly, there has been a boom in out-of-home media spend over the last few years, but the question must be asked, are these somewhat isolated communication platforms really reaching and impacting on this market? 13 Apr 2007 Read more++

With the increasing lack of available premium outdoor advertising space, transit media continues to become an increasingly popular form of outdoor advertising. South Africa's public transport remains largely underutilised as a communications platform, despite being used by around 17 million economically-active people on a daily basis. 17 Mar 2007 Read more++

Provantage Media, a leading provider of activation marketing platforms has announced the conclusion of the initial phase of an innovative education campaign for investment firm STANLIB, aimed at university students in the greater Gauteng area. The Investment Academy was created and implemented to aid students in understanding how to build personal wealth and avoid debt. The success of the campaign will see its expansion into 2007. 26 Feb 2007 Read more++

Provantage Media, a leading provider of the ambient marketing platforms, activation and transit communications have concluded an innovative three month in-store activation campaign for the Masterfoods products, Pedigree dog food and Whiskas cat food. 20 Jan 2007 Read more++

Provantage Media Group Press Office