Email marketing - even in times of recession it remained a top investment priority for 2009 with 65% of the sampled companies planning to spend on the medium. This was behind search marketing and above social marketing, according ReadWriteWeb. Email marketing campaigns enable many companies to drive revenue growth, assuming their campaigns are run effectively. Importantly, part of knowing whether your campaigns are effective requires well rounded insights into your statistics. 2 Sep 2009 Read more >>

With our energies firmly focused on serving South Africa's traditional media as they pursue a convergence strategy, we have been taking a pragmatic approach to the social media trends in the market. Monetisation of publishing effort is key, and its hard to see through the haze these days. That said, it's phenomenal how social platforms just explode in user numbers. According to Nielsen Online, Twitter was the fastest growing web brand in May 2009 with 1,448% year-on-year growth. The figures went from 1.2 million unique browsers in 2008 compared to 18.2 million at present. 24 Aug 2009 Read more >>

Prefix Technologies founders Sam Hutchinson (Chief Architect) and Josh Adler (CEO) returned from this weekend's International Selection Panel in New Delhi, India, as the most recent entrepreneurs selected for the globally admired Endeavor Network. 12 Mar 2009 Read more >>

Always on the lookout to strengthen the way content is created, managed and stored, Prefix technologies is proud to announce several significant updates to the Preditor Content Management Suite. 16 Feb 2009 Read more >>

A new Seventeen magazine website has been launched and ushers in a new era for publisher 8 Ink Media's digital strategy. A year ago, the company decided to procure and invest in Prefix Technologies' proven software platform - Preditor CMS for Publishers. 13 Aug 2008 Read more >>

Prefix Technologies, the leading software solutions provider to the publishing sector, has announced its sponsorship of the upcoming “Advancing Web 2.0 for Traditional Media” conference. The event will take place on 14 August 2008 at the Wanders Club in Johannesburg. 12 Aug 2008 Read more >>

Prefix Technologies are excited to announce the next release of Preditor, the enterprise CMS for publishers. The solution is currently taking the South African publishing market by storm and our release schedule has been brought forward to enable us to meet growing scalability and feature demands from new customers. 25 Jun 2008 Read more >>

We received the most amazing news today. According to Nielsen Online, the official agency of the Online Publishers Association tasked to measure online traffic and usage, the fastest growing websites in South Africa belong to our client, Creamer Media. Further, all three are powered by Preditor, the enterprise CMS framework for the publishing industry from Prefix Technologies. 9 May 2008 Read more >>

Prefix Technologies has relaunched MiningWeekly.com for Creamer Media with the latest version of Preditor - the CMS for publishers. It is a portal that is truly world-class in the experience it delivers to a hungry news audience. A complete redesign, enhanced multimedia offering and truly informed and up-to-the-minute content has been combined to put a strong stake in the ground as the world's top mining news resource. 22 Apr 2008 Read more >>

Preditor CMS, the CMS framework for the publishing industry, has received its next major update with the release of version 1.5. The release focuses on syndication, tighter Adobe InDesign integration and enhanced web-rendering capabilities. For Preditor customers, the release allows them to further optimise revenue potential and increase workflow efficiencies across all three distribution channels – print, web and mobile. 15 Apr 2008 Read more >>

Email marketing in South Africa is gaining significant grounds. As one of the leading providers of bulk-mail delivery solutions in the country, Prefix Technologies' pMailer service has recently launched a new customer service area and advice centre to benefit the community at large at pmailer.co.za. 26 Oct 2007 Read more >>

If you haven't heard yet, Microsoft has decided to use Microsoft Word (and not Internet Explorer) as the rendering engine for the way your subscribers see emails in Outlook 2007. 30 Sep 2007 Read more >>

A local software company has identified and responded to a clear need within the South African media industry. In a sector that is dealing with increasing consolidation and convergence, publishers need to get information to readers in print, online and via mobile in an affordable manner. 16 Mar 2007 Read more >>