Sponsorship - seven key requirementsSponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget. 21 Feb 2017 Read more >>

Showing child abuse the red card - Benni Mc Carthy joins fight to protect childrenFormer South African soccer ace, Benni McCarthy broke down at a press conference, when he disclosed that he comes from a family that had an abusive father. He disclosed that his upbringing in Hanover Park, CT was not easy and that he was surrounded by crime, gang life, murder and abuse. It was not easy watching his late father abuse his mother. It could have impacted negatively on his life, yet he chose to prove to his father that he was better than him. He is now a proud father of four beautiful little girls. 28 Nov 2016 Read more >>

Benni McCarthy signs with new teamFormer Footballer, analyst and football coach, Benni McCarthy has just signed a management deal with international sports marketing agency, Optimize. 19 Jul 2016 Read more >>

Sponsorship as part of the marketing mixSponsorship is quite an interesting area in the marketing mix and one that may not obtain the investment required in a marketing plan and budget. 27 Jan 2016 Read more >>

Optimize on the riseJohannesburg-based strategic sponsorship agency Optimize is delighted to announce the 'signing' of Rory Oosthuizen as Commercial Manager, adding strength to an already award-winning team. 2 Sep 2015 Read more >>

Botswana football on the riseBefore the recent launch of the 2015/16 beMOBILE Premiership season, a workshop was hosted for the 16 top-flight clubs and sports media ahead of the campaign where the future vision for the league was discussed and a host of local and international experts gave presentations on the game. 7 Aug 2015 Read more >>

SportShow is waiting to thrill youThe SportShow is a first for South Africa - a multi-sport event featuring spectacular entertainment, sport clinics, extreme shows, appearances by sport celebrities and an extensive range of sport-related exhibits. 29 Jul 2015 Read more >>

No tender loving in tenderingI am sure that there are a lot of advertising and marketing agencies out there who have gone through it. Lovingly putting together a 200-page tender, long days and nights of Red Bull and coffee, rushing around for all your technical certification, spilling your ideas and concepts, brainstorming, preparing for the pitch of a lifetime... only to find that it was a sham from the very start. 23 Apr 2015 Read more >>

Optimize guest speakers at Soccerex African ForumSoccerex has established itself as a global leading conference, bringing together the business of football. At a recent edition held in Durban, Optimize was asked to speak at this prestigious event attended by the world and the continent's leading footballing brands. 21 Nov 2014 Read more >>

Optimize agency keeps scoringOptimize agency, a football niched sports marketing agency, has just secured a three-year contract with BTCL, Botswana Telecommunications Company Limited, as their sports marketing agency and Foundation consultants. 19 Nov 2014 Read more >>

Who said sponsorship was easy?Bottom line is that it's not. It's one of the hardest things to do... successfully that is. There is little doubt that sponsorship works. It's a tried and tested vehicle to get to market. What's important to bear in mind though is that a lot of work needs to be done from all three sides: the sponsor, the rights holder and the agency. 24 Oct 2013 Read more >>