As media consumption has become more technologically diverse, so techniques for ad avoidance have become more technologically sophisticated. While for many of us, ad avoidance involves nothing more innovative than turning to the next page of a magazine, changing channels, or getting up to make a cup of tea, all of which still allow a particularly creative advertiser to recapture our attention, digital media may not be so lucky. 1 Oct 2015 Read more++ As technology evolves, it creates business opportunities. These new enterprises often become profitable quickly, challenging century-old business models. Innovative businesses not only knock old players off their perch, but also make them obsolete if they do not change with the times. So will today's top 10 brands still be here a decade from now? 13 Aug 2015 Read more++ The digital products and services offered by MTN do more than just provide an Internet connection. They also give an imaginative little boy access to a whole New World of information, which he uses to build an amateur radio that can broadcast to a space station. 4 Feb 2015 Read more++ The management team at integrated creative advertising agency MetropolitanRepublic is now stronger than ever following the appointment of Karen Ballenden as managing director, group CEO Alison Deeb has announced. 17 Oct 2014 Read more++ In a refocusing of its business interests following client demand and resultant opportunities, integrated creative advertising agency MetropolitanRepublic has decided to close its Cape Town branch and open additional branches in new markets on the African continent. 10 Sep 2014 Read more++ Nando's, the proudly South African restaurant chain famous for its original flame-grilled peri-peri chicken, has lit a fire with its latest cheeky and controversial TV advertisement viewed more than 300,000 times on YouTube in less than four days. 4 Sep 2014 Read more++ Human truths don't change, but everything else has.
Josie Fisher, MD of MetropolitanRepublic Cape Town, reflects on Cannes 2014 27 Aug 2014 Read more++
MetropolitanRepublic and mobile telecommunications provider MTN Uganda took several awards at the inaugural Digital Impact Awards Africa, held in Kampala, Uganda, on Thursday 21 August 2014. 26 Aug 2014 Read more++ MetropolitanRepublic, the integrated creative advertising agency, will soon find itself working at the heart of South Africa's digital publishing, marketing and advertising industry after winning the Interactive Advertising Bureau (IAB) South Africa account. 30 Jul 2014 Read more++ MetropolitanRepublic is once again welcoming new citizens to the agency: this time, it's hotshot creative duo Tim Beckerling and Sean Harrison, who join as creative directors. 3 Jul 2014 Read more++ It's full steam ahead at MetropolitanRepublic, says founder and partner, Paul Warner, and joining the integrated creative advertising agency to help stoke the coals is Gareth Lessing, in the position of Executive Creative Director. 20 Jun 2014 Read more++ MetropolitanRepublic operates as one agency across many regions. As an owner-managed business that established its first office in Johannesburg, the group is nimble and responsive. MetropolitanRepublic goes where its clients need it to go, which took it to Uganda, Rwanda, Zambia and Swaziland even before it opened its Cape Town office in April 2013. So the "republic" now has six constituencies, and counting. 19 Jun 2014 Read more++ Old-school advertising and storytelling meet modern technology in 'Duck Egg', the new MTN Africa brand commercial made by integrated creative advertising agency MetropolitanRepublic. 17 Jun 2014 Read more++ MetropolitanRepublic is pleased to welcome two new members to the board of directors, namely, Samantha Condon - operations director and Nischal Naradh - financial director. 7 Aug 2013 Read more++ After a tight pitch against five other Cape Town-based agencies, newcomer to the Western Cape, MetropolitanRepublic, has been named the agency of record for the World Design Capital. 13 Jun 2013 Read more++ The Loerie Awards, held in Cape Town 21-23 September 2012, is aimed at recognising, rewarding and fostering creative excellence in all areas of brand communication This year the Loerie Awards created new categories that encouraged entries from outside South Africa. The rest of Africa and the Middle East were encouraged to participate in the seven different categories covering disciplines from eventing and PR, to integrated campaigns. MetropolitanRepublic Uganda, although only being in operation for a year, won a bronze Loerie for its MTN SIM card registration campaign. 1 Oct 2012 Read more++ MetropolitanRepublic has been selected by cellular network provider MTN as their communications partner for the South East Africa region (SEA), which consists of South Africa, Uganda, Rwanda, Zambia and Swaziland. (The South African business will continue to be managed in partnership with The Jupiter Drawing Room Johannesburg). 29 Aug 2012 Read more++ MetropolitanRepublic officially announced that Alison Deeb would be taking over the reins as Group CEO as of 1 October. 27 Aug 2012 Read more++ MetropolitanRepublic recently challenged the 9 to 5 with the FNB Business Banking Resolution month campaign, with phenomenal results. 14 Aug 2012 Read more++ MetropolitanRepublic Uganda last week announced that they have won the PR and media relations for search engine giant Google, starting in Uganda with the potential to handle Rwanda and South Sudan operations once these are up and running. Having pitched against some of the best and most established agencies in Uganda, this was a significant win for MetropolitanRepublic as Google has a history of using Advertising agency groups globally for their work. 11 Jun 2012 Read more++ As part of MetropolitanRepublic's pro-bono initiatives the agency created a TV Commercial for Hear Us, a non-profit organisation established in 2001 by parents of deaf children with cochlear implants. The vision of the organisation is to assist children and adults obtain cochlear implants, in order to facilitate speech, learning and help them be part of the hearing world. Hear Us operates in close association with the Cochlear Implant Unit at Tygerberg Hospital in Cape Town. 10 Jun 2012 Read more++ Scooters Pizza, part of the Taste Holdings Group, has appointed MetropolitanRepublic as their advertising agency, responsible for all brand through-the-line communication, including all aspects of digital. Scooters Pizza is looking to grow brand presence and affinity through a repositioning. 31 May 2012 Read more++ The new TV commercial for SAB's Castle Milk Stout goes against the grain of tradition, with a new approach in shooting a breakthrough commercial that illustrates, quite literally, moments in time. 29 May 2012 Read more++ Notwithstanding mystical associations with prophecies of old, the year ahead is significant in a few ways. One prophecy in particular, made by Michel de Nostradame, has put an unusually cataclysmic spotlight on what may happen or what may cease to be (if you follow the doomsayers and the Mayan Calendar). 21 Feb 2012 Read more++ Aveng Water recently tasked MetropolitanRepublic to create a campaign for print and radio to showcase their water purification technology. The resultant creative was nothing short of attention-grabbing. 20 Feb 2012 Read more++ With the agency's approach of doing things differently in the industry, the TVC depicts an emotive, documentary style journey of a man who will not rest until he finds what he is looking for. 1 Dec 2011 Read more++ Johannesburg-based agency MetropolitanRepublic have recently spread their coverage into Sub-Saharan Africa. The venture into Uganda, where they built the office from scratch, going against the more common route of licensing, has not been without challenges. 1 Dec 2011 Read more++