Taryn Copeman joins the Mark1 Media team as director of strategySouth Africa's premier digital media specialists, Mark1, are proud to welcome Taryn Copeman to their team. As director of strategy she will be heavily involved in growing the Mark1 brand by evaluating industry trends, competitive threats and possible business opportunities. 17 May 2016 Read more >>

Riaan SunnyData visualisation - and the importance of its existence in programmatic 18 Mar 2016 Read more >>

One thing is for sure and that is that most people are resistant to change! Especially so when it comes to technology - changes in technology take you out of that nice, cosy comfort zone you have been cruising in so smoothly. It therefore comes as no surprise that there are marketers that still resist the move into programmatic media buying, especially here in South Africa. 25 Aug 2015 Read more >>

Riaan SunnyData, data and more data - sometimes it can show you the light but it can often leave you with more questions than answers. It can reveal different things, depending on which way you twist and torture it. 18 Jun 2015 Read more >>

Daniel SchmidtDigital media is changing the way businesses inform their audiences. Rich media, the 'new kid on the block' in display advertising, has a big role to play in this regard. SA's designers are driving Africa forward in this space, as they apply their crafts for the continent's leading brands. A rich media ad is a web ad that offers more ways to involve an audience. It contains images, video or a function to expand while the user hovers over it, which brings about higher user interaction. 9 Mar 2015 Read more >>

Which social channels are right for your brand?With 2015 looming, consumers are sharper, harder to impress and less easily influenced than ever before. It's the digital age and 'the man on the street' is looking into a screen. If you run a business and you aren't embracing the public on social media, your audience is sure to be entertained by brands more slick and streetwise than your own. 18 Dec 2014 Read more >>

Your brand on Twitter - The sequelThis article is a follow on to the last article about brands being on Facebook. Read that full article here. 10 Dec 2014 Read more >>

Putting your brand on FacebookThis has been a debate by many marketing managers all over the world for many years now; some dipped their toes in standard advertising space units (ASU's) and others spend a fortune on some mind-blowing Home Page Engagement Ads that never produced the desired yield. 4 Dec 2014 Read more >>

Mark 1 makes its mark with new websiteSouth African digital media business, Mark 1, has launched its new website, as part of the company's commitment to an expanded focus and service offering within the realms of digital marketing. 30 Jul 2014 Read more >>

We also perform on the SportsfieldWe would like to congratulate Joe Steyn-Begley for recently making the Western Province Country Districts Hockey team to represent our province at the South African Country Districts Hockey Tournament in Pretoria last week. Joe is the proud wearer of the No. 1 jersey in Goal for Western Province and, like with most things in life, he doesn't like to let anything past him! 22 Jul 2014 Read more >>