Animations, animated characters and 3D TV adverts have been on a roll in recent years. Think of some of this year's most memorable adverts and undoubtedly at least one of them will have been animated. Character animated TV advertising leads this trend and will probably be the next big thing in advertising. To appreciate why, we need to measure the benefits of 3D animation in advertising against the pitfalls of conventional film storyboards for the same end. 13 Mar 2012 Read more >>

With the advent of TiVo in America in1997, rolled-out internationally, user-generated content coupled with the Internet and PVR decoders has made viewers much more independent in choosing what they wish to watch. The general public is no longer lulled by conventional advertising, and, if they can skip a commercial, they will - unless, of course, the ad is highly engaging. People don't want to be talked down to, but they do want information presented to them in a clear and succinct way. Above all though, they still want to be entertained. 19 Jan 2012 Read more >>

Any creative company loves having free rein to show off their abilities, and this was exactly the brief received by Luma Animation from SKA Africa (Square Kilometre Array Africa) for producing a visualisation that showcases the MeerKAT project at an international scientific convention in Banff, Canada. 15 Aug 2011 Read more >>

Adverts in modern marketing are increasingly turning to more and more advanced visual effects in creating entertaining scenarios for viewers and customers. This is exemplified in the new Minute Maid ad for China that the Shangai based agency BBH commissioned AMICollective to create, who in turn commissioned Luma Animation, to assist with the 3D aspects of the commercial. 8 Aug 2011 Read more >>

The popular animated series featuring two bunee brothers, Bun&Bunee, developed by Luma, will be returning to the channel that first aired them - SABC 3. 8 Jul 2011 Read more >>

Animation in advertising is creating some of the most vibrant and engaging media we've seen in a long time. Samsung's latest phone, the Samsung Galaxy Ace, required an ad that could visually depict the functions of its new phone, and its agency, M&CSaatchi Abel, turned to Luma to bring the concept to life. 24 Jun 2011 Read more >>

Luma is over the frigging moon. Its animated short series Bun&Bunee has received a nomination for the Best Animated Series: Family Category at the KidScreen Awards in the USA. 7 Feb 2011 Read more >>

Luma Animation and Ogilvy Johannesburg teamed up to create one of the first stereoscopic 3D cinema commercials in South Africa for the DStv brand. 14 Jul 2010 Read more >>

Luma animation studios have just completed post on a new spot for Telkom's Next Generation Network (NGN). Directed by Jonathan Parkinson and produced by Fresh-Eye, the idea was conceived by the creative team of Merrion Griffiths (Executive Creative Director), Alan Edgar (Art Director) and Eugene Botes (Copy Writer) at The Agency. 5 Nov 2009 Read more >>

Luma Animation recently created the realistically animated hedgehog that's stealing everyone's hearts at the moment. 26 Sep 2007 Read more >>

Well, call us crazy, but... yep!... those are nipples and... yep!... those are little creatures on sticks. Where we got them is top secret though. Presenting the latest Renault Clio 2 commercial.  13 Nov 2006 Read more >>

Well call us crazy, but... yep!... those are nipples and... yep!... those are little creatures on sticks. Where we got them is top secret though.  16 Sep 2006 Read more >>

Our story opens on a lazy afternoon in a bad part of the studio (we don't know where that is). Some "ruffians" are going about their usual business of heavy boozing, smoking and some nacho libre.  31 Aug 2006 Read more >>

This is where we come in, three animators from Luma Animation had to bring this vision to life in no less than three weeks.  20 Aug 2006 Read more >>

Started by Luma, a local design and animation studio, Propeller Interactive Systems Design aims to develop games and content for the emerging new media market.  30 Jul 2006 Read more >>

Little Bunee's just the shizzle and loves showing his big bro a thing or two. He's cute, he's inquisitive, two traits that sometimes land him in the poo. (Wait that rhymes!) ... 18 Jul 2006 Read more >>