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To win in eCommerce, brands need to learn local accents
In order for brands to grow their share of eCommerce in any given region or country...Read more
How to win the right friends – and influence the right people
Younger audiences are choosing very different sources of inspiration and influence...Read more
Emotional intelligence through data
How brands can apply emotional intelligence to enable sophisticated understanding of the unique relationships and experiences people have with brands...Read more
Gender intelligent design: What brands, product designers and customer services need to knowWomen are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences. 8 Aug 2017 Read more

The moment that... technology and snacking collidedThe snack food industry is well versed in psychology. To be successful, a brand must know that we nibble not just to satisfy our basic hunger, but also our emotional needs. Snack food brands have historically positioned their products to predict and ‘be there' at the moment of a range of emotional states: fatigue, self-indulgence, comfort, boredom and pain. 28 Jun 2017 Read more

Admap Prize 2017 winners announcedHow should TV and social media be used to maximum effect? Kyle Findlay of Kantar TNS South Africa wins silver for his paper, “Four tips for using TV with social” 5 Jun 2017 Read more

The moment... you can have your beer and drink it too“Tools down... it's time for a beer.” (Or two.) 23 May 2017 Read more

Ad enhancement, not interruption: Capturing the momentPicture the scene: you're trying to share a video with a couple of friends to illustrate a point you've been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you've been playing before. You groan and turn the volume down, but you've missed the chance to skip the ad and get bounced to your browser as the brand site loads. You switch back to YouTube but the conversation has moved on and your friends have lost interest. Advertising has ruined the moment. 6 Apr 2017 Read more

Building better brand experiences in the touchpoint revolutionIt's increasingly said that today's brands are the sum of consumer experiences - and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are interested in buying complete, off-the-shelf, predefined customer journeys. In an era of personalisation, they want to assemble their own: using the touchpoints of their choosing for the purposes of their choosing and at the moments of their choosing. But if brands are the sum of these autonomous experiences, to what extent can they still be planned, built and managed? How can marketers control experiences when they cannot predict in which context, through which touchpoint, and in what order, those experiences will happen? 23 Nov 2016 Read more

Kantar launches Kantar Public to serve government and public sector clientsNew operating brand brings together expert teams across 12 countries 8 Nov 2016 Read more

A new socio-economic segmentation system for the South African media industryThere have been a number of industry comments in the past week about "SELs" as a "replacement" for LSMs. 30 Aug 2016 Read more

The 18th annual Sunday Times Top Brands AwardsThe results of the 18th Sunday Times Top Brands survey were announced at an awards event last week, recognising those brands that had earned top consumer sentiment in South Africa over the past 12 months. The Sunday Times Top Brands survey, conducted by TNS, remains the leading barometer of consumer sentiment in the country. Trevor Ormerod, GM Group Sales and Marketing at Times Media believes the Sunday Times Top Brands Awards provide the vital consumer feedback that brands require in order to remain relevant to their customers. "Research is a timely and resource intensive expense for companies, which is why Times Media has spearheaded Top Brands for the past 18 years - the research is based on sound, solid methodology from TNS, whom we commission, and we know the results have directed the course of many brands in finding their 'sweet spot' in the market," he says. 29 Aug 2016 Read more

Sunday Times Top BrandsThe 18th annual Sunday Times Top Brands awards took place on Tuesday, 23 August 2016, in Sandton. Hosted by Times Media, the awards represent the outcome of 3,500 nationally representative consumer interviews and 502 interviews with business decision-makers. The research, conducted by leading market research house TNS, reflects consumer and business perspectives on brands in South Africa. 24 Aug 2016 Read more

Is visual the new language of consumers? Do we need to approach social media analytics in a new way?TNS South Africa is extremely proud to have won the Best Overall Paper, the Best First-time Speaker, the Kantar TNS Innovations Award and the People's Choice Award at the 2016 South African Market Research Conference. 18 May 2016 Read more

President Jacob Zuma losing support amongst metro urban black population...President Jacob Zuma's performance approval rating has dropped significantly to its lowest point of 21% in February 2016. The previous lowest score was an approval rating of 33% in March 2015. This is the proportion of South Africans, living in metro areas, who feel that Zuma is doing a good job as president. 4 Apr 2016 Read more

2016 State of the Nation (SONA)TNS worked closely with the Code for South Africa Data Journalism Academy to bring the 2016 State of the Nation (SONA) data to life through the use of interactive data visualisation. Social media analysis techniques were used to sift through the more than 400 thousand tweets generated around the president's speech. The teams leveraged technology to help South Africans better engage with the important discussions happening on Twitter that help shape the future of our country. 17 Feb 2016 Read more

Why having a mobile site should be just the startHaving a responsive or mobile site is a great step forward but it shouldn't be seen as a substitute for genuinely mobile-centric planning 17 Nov 2015 Read more

Brand Africa releases the 2015 Brand Africa 100: Africa's Best BrandsMTN wins Grand Prix: Africa's Best Brand, reclaims the #1 spot as the Most Admired Brand in Africa and retains #1 spots as Most Admired and Most Valuable African Brand. Apple is #1 Most Valuable Brand in Africa. Samsung is the #1 Most Admired Non-African Brand. 27 Oct 2015 Read more

The 17th annual Sunday Times Top BrandsThe 17th annual Sunday Times Top Brands awards took place on Tuesday the 25th of August. Hosted at the Maslow Hotel in Sandton by Times Media, the awards represent the outcome of 3,493 nationally representative consumer interviews and 300 interviews with business decision-makers. The research was conducted by leading market research company, TNS and reflects consumer and business perspectives on brands in South Africa. 31 Aug 2015 Read more

How will today's trends affect tomorrow's retail?It's not news to anyone that the retail environment is changing almost as fast as we can keep up with it. What is not at all clear however, is what is changing and how those changes may likely affect shopping in future. Shopping SA spoke to Michaela Murning, head of Retail & Shopper Insights at TNS, about the trends TNS has picked up on in its research and its contact with clients, and how those might influence the nature of retail in the coming years. 20 Aug 2015 Read more

How brands really grow 6: UrbanisationIt would be an obvious mistake to think that the resurrection of Apple Inc. was mainly due to its advertising. But it would also be a mistake to overlook the genius of the advertising that helped to wake the world up to what Apple was doing. That's what this article is about. 20 Jul 2015 Read more

TNS wins contract for radio audience measurementFollowing a rigorous and testing tender process, TNS is delighted to announce that it has been appointed as supplier for South Africa's new radio audience measurement service. 23 Jun 2015 Read more

How brands really grow 5: Changing what people wantThis story begins in the United States when car ownership exploded in the 1950's. Detroit led the world in car manufacturing with faster, ever more powerful cars. In 1956 Russia kicked off the space age with the Sputnik. Car design followed with tail fins designed to look like rocket ships. 22 Jun 2015 Read more

How brands really grow 4: Great advertisingIn 1999, AdAge (USA) polled American marketers to determine the greatest advertising campaigns of the 20th century. The winner was 'Think Small', the campaign that introduced the USA to the Volkswagen Beetle in 1959. It was crafted by Doyle, Dayne, Bernbach. 19 Jun 2015 Read more

How brands really grow: Brands in the brainIn my second article, I argued that a business or brand cannot grow unless people's minds are changed. More precisely: a brand increases its chances of being used by laying down tracks of a certain kind in people's brains. Those tracks make the brand 'mentally available'. Mental availability, in turn, helps drive use by, for example, increasing consideration among non-customers for a subscription service like banking; or driving the next purchase of a packaged good like tea. 15 Jun 2015 Read more

How brands really grow: People change their mindsIn How brands really grow: It isn't only about acquisition, I criticised the Ehrenberg School of marketing for focusing too narrowly on acquisition as the key to brand growth. In this article I'll make a sharper point: there's a contradiction at its heart. 12 Jun 2015 Read more

How brands really grow: It isn't only about acquisitionI am an admirer of the work of Ehrenberg and his colleagues. The law of double jeopardy (DJ) has been so widely confirmed that anyone who ignores its implications for marketing would be foolish. It's a pity then, that the Ehrenberg School do marketing a disservice through their overly narrow (almost religious) application of the law. 9 Jun 2015 Read more

TNS and Kantar Media announce strategic mobile research partnership with GeoPollGlobal research consultancy TNS has announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world's largest mobile survey platform. 8 Jun 2015 Read more

Zuma's declining popularity in metro areasThe president's rating in metro areas continues to drop, with 33% stating that Jacob Zuma is doing a good job as the president of the country, compared to 37% in November 2014. These figures, however, differ by race and area, with 43% of black people saying that the president is doing a good job versus 11% of white people, 11% of coloured people and 18% of Asian people. In 2014, 48% of black people agreed with the statement, a 5% drop in support from this group. 28 May 2015 Read more

Polarised view among ordinary South Africans about the president's State of the Nation AddressLast week's much awaited State of the Nation Address by President Zuma received significant media attention, both locally and internationally. 20 Feb 2015 Read more

TNS adds its voice to inaugural MRMW Africa conferenceThe world's most innovative market research conference is coming to Africa in November. Cape Town will play host to the inaugural Market Research in the Mobile World (MRMW) Africa conference on 5 and 6 November. TNS will have a strong voice in discussing the latest mobile market research innovations, along with other market leaders. 28 Oct 2014 Read more

How TNS is harnessing the true value of social media insightsSocial media has grown exponentially and has become an increasingly important aspect in understanding consumer engagement. In order to help its clients make decisions in an increasingly complex and connected environment, TNS has launched its social media offering to make sense of the vast data in this space. 17 Oct 2014 Read more

Tenthavenue and TNS partner to launch mFluence, the 360° global path-to-purchase planning toolA cloud-based planning tool that gives unparalleled insight into how to engage with consumers based on their behaviour across different channels 22 Sep 2014 Read more

Apple's first phablet to play catch-up in a challenging market- Large screen phones, or 'phablets', already comprise 30% smartphones in top markets

- Growth driven by the surge in online video consumption
 10 Sep 2014 Read more

Navigating the Matrix of real growth opportunitiesInnovation is something we are all thinking about, especially as the marketplace becomes increasingly competitive with so much on offer to satisfy consumer needs. However, it has been found that 80% of innovation fails within three years. Roman Bryan, Senior Vice President, Global Client Services at TNS, highlights the need to pinpoint opportunities for growth with more clarity in order for innovation and product development to be more successful. TNS's Growth Tool, Matrix, helps fuel this by identifying high potential product-led growth opportunities, while taking a more disciplined approach to finding and applying these. 9 Sep 2014 Read more

Born Frees positive about SA despite socio-economic challengesA new generation of South African voters stepped into the spotlight in 2014. Known as the 'Born Frees', this generation, making up 40% of the current total population in South Africa, was born after the end of apartheid in 1994 and has only known life under a democratic ANC leadership. The 2014 presidential elections that took place earlier this year presented the first opportunity for a potential 1.9-million Born Frees to cast their vote, with 34% of these registering to vote. With various opinions existing around the importance of these young people's vote, market research company TNS's Metro OmniChek survey sought to shed some light on their socio-political behaviour and perceptions. 2 Sep 2014 Read more

Automatically better results - How automation improves market research"We're building systems that make it possible for computers to do what people would normally have done. And that stretches across our entire value creation process," says Jan Hofmeyr, Chief Research Officer: Behaviour Change at TNS. He's referring to automation - an area in which he believes TNS is leading the way within the market research industry. 19 Aug 2014 Read more

TNS embraces neuroscience to augment its brand and communications offerTNS has long been associated with its strong brand and communications offer. The marketing research company has now taken this a step further by combining its brand and communications understanding with neuroscience to get to the heart, or brain as it were, of what people are thinking when they make decisions. 6 Aug 2014 Read more

TV strikes back: rise of digital devices drives new viewing habits
  • Three-quarters of internet users globally still watch TV daily
  • Almost half of TV viewers are 'screen-stacking' in the evening
  • A quarter now watch online video daily on a digital device 29 Jul 2014 Read more

  • Kantar invests in ZappiStore to accelerate growth in self-serve research solutionsKantar is pleased to announce an investment in ZappiStore, the global pioneer in automated market research. 28 Jul 2014 Read more

    A new way of thinking about communication testingA ground-breaking new way of communications testing coming out of TNS is set to challenge the market research industry. Traditional methods of testing advertising effectiveness have remained largely unchanged since the very beginning of print media, with short-term sales-focused outcomes being measured to determine the success of an ad. This new approach urges the industry to look beyond short-term sales effects of ads, and to consider the long-term brand impact too. Neuroscience learnings about how brand memories are formed are an essential ingredient in measuring the long-term brand impact. 16 Jul 2014 Read more

    TNS Qualitative: Humanising 'consumers' by recruiting beyond the quotaConsumers are people too. Consumers are citizens, mothers, brothers, and voters. Consumers are more than the ticked demographic boxes, they are real people with real lives, responsibilities, frustrations, interests, hobbies and passions. With this in mind, TNS Qualitative's vision incorporates "thinking outside of ticked boxes, seeing the real person behind the consumer, understanding the 'consumer' within his or her context and humanising static demographics". By understanding that people of the same demographic may not necessarily share the same need sets or motivations, TNS Qualitative has broken through traditional mindsets to rather focus on consumer's contexts. 10 Jul 2014 Read more

    New express tool helps improve speed to market for successful innovationTNS launches quick turnaround tool to identify winning concepts for business growth 8 Jul 2014 Read more

    Innovation at TNS launches iGETuTNS's aim across its offerings is to be able to tell each of its clients honestly, 'We get you', which in turn can help them to 'get' their own clients better. The essence of this way of thinking is that TNS constantly strives to improve its understanding of its clients' businesses, and in turn find better ways of delivering the insights they need. 25 Jun 2014 Read more

    TNS launches new algorithm to get to the heart of small area classificationWith its long history of urbanisation measure development, TNS South Africa has devised an algorithm in order to create an objective system of classifying small areas or suburbs and villages into metropolitan, small urban and rural components. The result, called the Census Rural-Urban Measure (CRUM), was published in the public domain and released at the 2014 SAMRA conference on 13 June as a service to the industry. 19 Jun 2014 Read more

    TNS takes top awards at SAMRA 2014TNS took Gold and Silver, as well as Best First Time Speakers, at the annual South African Marketing Research Association (SAMRA) conference award ceremony on Friday night. 18 Jun 2014 Read more

    TNS and Millward Brown develop new way of thinking around socio-economic status in SA and AfricaTNS South Africa has developed two important new ways of thinking around LSMs and socio-economic status in the South African and pan-African space. These will be published in the public domain and released at the 2014 SAMRA conference on 13 June as a service to the industry. 12 Jun 2014 Read more

    The journey of employee engagement leads to successWhen it comes to growing and maintaining a high performance company, Max d'Unienville, Director: Talent at TNS South Africa has the philosophy that the key is for employees to be highly engaged. TNS has a history of high staff engagement scores, making it an employer of choice for talent in the market research industry. 20 May 2014 Read more

    TNS Retail and Shopper harnesses the power of the shopper"Retail and shopper insights are 'hot' at the moment," says Michaela Murning, Head of Retail and Shopper at TNS South Africa. She should know - with 20 years of FMCG sales and marketing experience locally and internationally at brand level and as a consultant, she understands that right now the power lies firmly in the hands of the shopper, and brands and retailers need to take heed of this. 16 May 2014 Read more

    TNS SA enhances expertise as part of WPP Government & Public Sector PracticeWPP, the world's largest marketing, research, branding and communications agency, has launched a global Government & Public Sector Practice to drive excellence in government communications and citizen engagement. The TNS Political and Social research division is proud to be part of this team providing behaviour change and communications research to the public sector in South Africa. 2 May 2014 Read more

    Keeping a finger on the pulse is the name of the game for brand and communications growthAlison Rice has been part of the South African research world since 1996, with an additional 13 years under her belt in the USA before that, where she spent time conducting strategic research for many of America's Fortune 500 companies. A particularly memorable time for her was consulting with McDonald's on menu and burger optimisation. Her roles at Research Surveys, which later became TNS, have included setting up and running a continuous tracking department - BrandVision - as well as working in The Consultancy to drive expertise and knowledge through the organisation. Throughout her lengthy experience, a large part of what has made Rice successful is the desire to keep her finger on the pulse in whichever space she is operating in - an asset both for her personally and for TNS and its clients. 29 Apr 2014 Read more

    TNS's innovation hub finds new ways to add real value to the research gameThe innovation hub at TNS South Africa is constantly working on finding new avenues for collecting and analysing data in ways that add real value to the company's clients. The creation of a dedicated team, headed up by Director of Innovation, Ansie Lombaard, means that players on this team can move faster to develop new ideas, while managing risk more effectively in order to future-proof the business. 23 Apr 2014 Read more

    Rice has his finger firmly on the pulse of TNS's automotive divisionWell-known automotive research expert, Richard Rice, now brings his significant skill set to the team at TNS South Africa and heads up the research company's automotive division. 16 Apr 2014 Read more

    Finding the balance between data quality and technological advancementsAt TNS South Africa, data and more importantly quality data is at the heart of the business. Operations Director, Charmaine du Plessis's focus lies squarely on ensuring that the research company's long-standing reputation is upheld in this regard, by considering elements such as data collection and technology's role in the process. 14 Apr 2014 Read more

    Thinking about innovation in a sustainable wayThe role of any CFO is to oversee a company's financial planning and risk management. However, for Derek Kahts, CFO at TNS South Africa, part of his role is also to consider technological and intellectual innovation to keep the company at the forefront of decision technology. 10 Apr 2014 Read more

    Providing insights for a better South AfricaIt comes as no surprise that public sector research is an area of much interest in South Africa, given the constant cries of poor service delivery and calls on the government to improve the lives of its citizens. Heading up this area at TNS South Africa is New Business Development and Public Sector Director, Ivan Motlogeloa. He explains that the mandate of his business unit is to give clients and policy makers in the public sector information and ammunition to help them draft, design and implement better policies, with the end goal of serving citizens better. This differs from TNS's other practice areas in that the goal is not to help clients sell more as much as it is to help them use TNS's expertise and resources to improve lives. 7 Apr 2014 Read more

    Creating a positive experience leads to positive outcomes all roundMany businesses hold the view that satisfied customers spend more and are more loyal. However, Head of Customer, Employee and Reputation (CER) research at TNS South Africa, Richard Rice, says that there are far more layers to customer behaviour than simple satisfaction. 3 Apr 2014 Read more

    Focusing on expertise and practice areas the way forward for TNSTNS South Africa's goal for 2014 and beyond is to sharpen its focus on three key areas, says Mark Molenaar, Director: Offer and Growth. These are: superior quality data and fieldwork, expertise that adds value to clients, and understanding clients' business better in order to provide them with the most useful insights and ROI. 31 Mar 2014 Read more

    Client relationships, the starting point and the centre of effective researchFocusing on client relationships and understanding each client's business intimately must be at the centre of any successful business, according to director: Research at TNS South Africa, Kim Larsen. TNS has taken this to heart, and Larsen explains that this means having programmes of work designed around each client's business needs and challenges, and developing workable means of overcoming these to achieve real results. 24 Mar 2014 Read more

    Meaningful client relationships make TNS the first port of callFor TNS South Africa's director: Research based in Cape Town, Karlien Kriegler, it's all about relationships and having relevant conversations with clients. Considering that she heads up several teams that look after global and local clients, as well as spending time with clients herself, she is in the ideal position not only to understand this, but also to put this thinking into practice. 18 Mar 2014 Read more

    TNS is focused on understanding its clientsFocus is the keyword for TNS South Africa going into the future, says Pete Storrar, Director: Client Service. The company has always been valued for its quality of research, but Storrar explains that the aim now is to take this further and add more value by tailoring all work to the specific needs of clients. 14 Mar 2014 Read more

    Professionalism with heart - the essence of TNS South Africa's new CEOTNS South Africa's newly appointed CEO, Rob Powell, brings a set of fresh new ideas, an eagerness to try new things and to innovate, and a real passion and energy into the business. Coupled with 15 years of experience in the market research industry, including stints as Executive Director of TNS Sydney and Global Account Director to SABMiller, it is clear that Powell's youthful freshness is backed by a solid foundation and real insight that can only add value to TNS's business offering. 10 Mar 2014 Read more

    Exploring opportunities in African marketsAfrican markets defy easy generalisation, and understanding the precise size and shape of opportunities is essential for companies weighing up the decision to pursue them. When a genuine opportunity is identified, the scale of African markets means that the potential of that opportunity is likely to be vast. 20 Jan 2014 Read more

    Brands in the brainIt is often said that brands are owned by consumers, but more specifically they belong to our brains. As our understanding of neuroscience rapidly expands, we now know more than ever about how people remember, relate and respond to brands. And this understanding needs to have fundamental implications for the way we develop communication strategies and evaluate their effectiveness. 17 Jan 2014 Read more

    From Big Data to 'Big Metaphor'It has become the conventional viewpoint that Big Data will make much traditional research obsolete. Quantitative study has become data curation, with researchers in the role of observational data scientists, harvesting information from vast data fields. But what does Big Data mean for qualitative research (qual)? The answer should be that it frees qual to focus on what observational data alone cannot reveal: the metaphorical thought structures that demonstrate the true meaning we attach to things. 13 Dec 2013 Read more

    True growth and how to get itGrowth is a business imperative - and a strategic blindspot. And yet, despite being the primary goal of almost all enterprises, growth remains frustratingly difficult to pin down. 12 Dec 2013 Read more

    Ghana: West Africa's brightest business gemWhile Nigeria has long held the crown as the business capital of West Africa, a smaller African country is gradually gaining ground. This country's burgeoning middle class has a strong sense of its own identity and is ready to embrace international brands, yet too few companies have taken the trouble to get to know West Africa's brightest business gem - Ghana. 11 Dec 2013 Read more

    TNS South Africa to welcome new CEO in 2014As TNS South Africa winds down another busy and successful year, CEO Karin Du Chenne has announced that she will be handing over the reins to Rob Powell from 2014. 6 Dec 2013 Read more

    A future-centric way of thinkingAt the end of a jam-packed trip to South Africa, Rosie Hawkins, global head of Brand and Communication at TNS, spent some time sharing some deeper insight into what it means to be of the mindset that the future is now, and how this can and should be applied. 4 Dec 2013 Read more

    The colourful, intriguing world of behavioural economicsOne of the reasons that behavioural economics have become so widely influential is that they are a lot more colourful, intriguing and, let's face it, fun than the neo-classical approach to economics that largely dominates our world. 29 Nov 2013 Read more

    Golden rules for creating happy shoppers who spend moreThe fact that happy shoppers spend more is one of the most under-appreciated truths in retail. TNS's global database of retail and shopper studies shows a clear correlation between shoppers' satisfaction and the amount that they spend. At a time when brands and retailers face a shared growth challenge, the value of this insight is greater than ever. 27 Nov 2013 Read more

    South Africa's financial trends through the looking glassThe findings of the 11th annual FinScope South Africa Consumer Survey were shared with an audience spanning Johannesburg and Cape Town in early November. The survey, which was developed by FinMark Trust and is conducted in partnership with TNS Research Surveys, provides insight into trends in the financial sector, with specific reference to levels of adult financial access across all income levels and demographics. 25 Nov 2013 Read more

    Every good strategy begins with an articulation of the future...TNS wrapped up its 2013 breakfast series in early November, with Rosie Hawkins, global head of Brand and Communication, visiting from London to challenge delegates to think differently when considering the future of marketing. 22 Nov 2013 Read more

    An average message uplift of 13 percentage points or almost three times the baseline awareness was achieved in four media experiments carried out recently by TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, on behalf of Primedia Unlimited. 3 Aug 2010 Read more

    This was the question posed to 2 000 adults from the seven major metropolitan areas of South Africa in a survey conducted in late May and early June 2010 and who were asked to agree or disagree with the statement, "Different race groups generally respect each other in South Africa". 2 Aug 2010 Read more

    At the Southern African Marketing Research Association's (SAMRA) annual conference held last week at Mt Grace in the Magaliesberg, executives at two TNS companies in South Africa made a clean sweep of all five awards on offer for the papers they presented. 11 Jun 2010 Read more

    In a survey of 2 000 residents of South Africa's metropolitan areas conducted in February 2010, TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, announced that over a half of residents - 52% - are not happy with the service delivery they receive from their local authority or municipality. 25 May 2010 Read more

    TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Economic Confidence Index (ECI) results for metropolitan adults for the first quarter of 2010 (the latest study was conducted in the middle two weeks of February). The overall ECI has staged a dramatic rise of nine points from the figure of 130 it held through the last six months of 2009 to 139 in the first quarter of 2010 (May 2002 = 100), reaching levels not seen for two years - since before the load-shedding of 2008. 18 May 2010 Read more

    President Jacob Zuma's 100-day approval rating was 57%. This dropped to 53% in September but regained this ground in November to end 2009 on 58%. However, his figures in February this year showed a drop to 43%. This is according to a survey released by TNS Research Surveys, South Africa's leading marketing and social insights company, which has been tracking approval levels of the incumbent President for many years, including our new president, President Jacob Zuma. The four studies were each conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5% in June, September and November. 13 Apr 2010 Read more

    TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Economic Confidence Index (ECI) results for metropolitan adults for the end of 2009 (the latest study was conducted in the last two weeks of November). Whilst the overall ECI has stayed static since mid-year at 130 (May 2002 = 100), this hides considerable - and counterbalancing - movements in the two components that make up the Index. 25 Jan 2010 Read more

    After initially asking for three annual electricity price increases of 45%, on 1 December Eskom reduced this request to 35% a year for three years. This comes in the wake of pressure from all political parties as well as Cosatu, with significant concerns being raised about the inflationary effects of such large price rises, as well as the impact on an economy still struggling to cope with the current recession. 9 Dec 2009 Read more

    Although US President Obama's approval ratings have fallen from his 100-day level of 68% to just below 50%, the same is not true of President Jacob Zuma: his 100-day approval rating was 57%. This dropped to 53% in September but regained this ground in November to end the year on 58%. 8 Dec 2009 Read more

    Africa Food for Thought - Christmas in the parkChristmas came early on the West Rand last Saturday 28 November 2009 at 10h00 when Africa Food for Thought (AFFT) hosted a Christmas party for its orphans and vulnerable children (OVCs). 108 children joined AFFT and its sponsors for a Christmas party at the Nestle Centre at the Walter Sisulu Botanical Gardens. This venue was kindly sponsored by Afrox, one of our faithful partners, with Wesbank donating the use of a kombi (and driver!) to help us transport some of the children as well as sponsoring two popcorn machines. 8 Dec 2009 Read more

    Three out of four people are excited about the 2010 FIFA Soccer World Cup - but a half are concerned about a terrorist attack. These are the results of two studies released by TNS Research Surveys, South Africa's leading marketing and social insights company. The two studies, conducted in September and November 2009, each amongst 2 000 adults living in metro areas, showed that, whilst there are strong differences in levels of excitement about the 2010 World Cup across different demographics, concerns about a possible terrorist attack show much less variation. 7 Dec 2009 Read more

    TNS Research Surveys, South Africa's leading marketing and social insights company, has conducted a series of surveys since 2004 to ascertain whether people feel positive about South Africa and, since February 2009, whether they are thinking of leaving. These surveys were conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. 12 Oct 2009 Read more

    Although eschewed by politicians, the 100-day mark of a new administration has become something of a media event. US President Barack Obama reached his milestone 100 days in office with an approval rating of 68% - on a par with ex-President Mbeki's highest score of 66% - although this slipped last week to just 50%. 20 Aug 2009 Read more

    As part of a strategic realignment of the Kantar Group companies, TNS (Custom Division) and Research International, two of the world's leading market insight and information agencies, are merging to create the world's largest custom research company. 27 May 2009 Read more

    This week's annual Southern African Marketing Research Association (SAMRA) Conference will feature a total of seven papers from researchers at TNS Research Surveys, TNS Customer Equity Company and Research International. 27 May 2009 Read more

    TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for the first quarter 2009 (the study was conducted in the middle two weeks of February). 12 May 2009 Read more

    A fast-moving, decisive and visible US President Barack Obama last week reached his milestone 100 days in office with an approval rating of 68% - on a par with ex-President Mbeki's highest score of 66%, and well above the pre-election approval ratings of 41% for then-President Motlanthe and the expectations that Jacob Zuma will do a good job as President (40%). 12 May 2009 Read more

    TNS Research Surveys, South Africa's leading marketing and social insights company, conducted a survey In February 2009 to ascertain whether people feel positive about South Africa and whether they are thinking of leaving. This survey was conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. 21 Apr 2009 Read more

    TNS Research Surveys, South Africa's leading marketing and social insights company, conducted a survey in February to ascertain what people expect of their leaders with respect to morality and their private lives. This survey was conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. 21 Apr 2009 Read more

    The beginning of the year marks a time when many people enter the employment sector as new starters, fresh from school or the tertiary environment, or start new jobs having changed their job or the company they work for. 3 Feb 2009 Read more

    But it needs to be at least 70.0 in terms of a new model of overall attitudes to advertising incorporating advertising's role in society, its entertainment value, its information value, its irritation level, and its trust and credibility. The model suggests that advertising in South Africa could be more entertaining and less serious. 3 Feb 2009 Read more

    Whilst 85% of people feel that more visible policing “in my area” is needed by the SAPS, 77% of people feel that they often see private security firms' vehicles in their areas. However, 58% of people want even higher levels of visibility from those firms. 24 Nov 2008 Read more

    TNS Research Surveys, South Africa's leading marketing and social insights company, recently conducted a survey to examine what people feel to be some of the root causes of crime. This survey was conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. The study was conducted in the second quarter of 2008. 6 Oct 2008 Read more

    TNS Research Surveys, South Africa's leading marketing and social insights company, yesterday conducted a study amongst 250 people with access to landlines on the events of the last week and their fallout. This survey was conducted amongst adults from the seven major metropolitan areas of South Africa, interviewing them by telephone in their homes, with a margin of error of under 7.0%. 26 Sep 2008 Read more

    In mid-February 2008, TNS Research Surveys, South Africa's leading marketing and social insights company, asked a sample of 2 000 metropolitan adults (aged 18 years and older) to give their views on some key issues around the 2010 FIFA World Cup. 29 Jul 2008 Read more

    TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for June 2008 (the study was conducted from 5 to 15 June). 28 Jul 2008 Read more

    TNS Research Surveys, South Africa's leading marketing and social insights company, has conducted a series of surveys since 2000 that ascertain whether people feel the President is doing a good job as President of South Africa. 25 Jul 2008 Read more

    Against a background of the ANC Youth League claiming “it is prepared to kill for Jacob Zuma” if his corruption trial proceeds, Robert Mugabe declaring war against the ballot box (without any official comment from South Africa), xenophobia, the Hlope affair that threatens to slide into a racial divide, the Black Journalists' Forum and the admission criteria outcry, the Amazon/Post Office issue and with crime as South Africa's number one current problem, the question is “Are we as a nation morally corrupt?”. 25 Jun 2008 Read more

    TNS in South Africa take three of the four awards at the annual SAMRA conferenceA winning culture saw speakers from the TNS stable walk away with the three top awards at the annual 2008 South African Marketing Research Association (SAMRA) Conference held in Swaziland in the last week of May, 2008. 9 Jun 2008 Read more

    TNS Research Surveys, South Africa's leading marketing and social insights company, has conducted a series of surveys since 2000 that ascertain whether people feel the President is doing a good job as President of South Africa. 6 Jun 2008 Read more

    TNS Research Surveys, South Africa's leading marketing and social insights company, has conducted a series of surveys since 2000 that ascertain whether people feel the President is doing a good job. These surveys are conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. 12 Dec 2007 Read more

    In September and October, TNS Research Surveys, South Africa's leading marketing and social insights company, conducted two studies to determine how people feel about key issues around who might be the next President of South Africa. 12 Dec 2007 Read more

    TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for the last quarter 2007 (the study was conducted end October/early November 2007). 12 Dec 2007 Read more

    Only a third of adults living in SA's metro areas feel that climate change or global warming will affect them much. This is one of the findings of a study conducted in September 2007 by South Africa's leading marketing and social insights company, TNS Research Surveys. 14 Nov 2007 Read more

    Child obesity is becoming an issue for discussion around the world, and South Africa is no exception. An additional factor that has recently become controversial is the perceived role that advertising and promotions are felt to play in contributing to child obesity and where fast foods fit in. 13 Nov 2007 Read more

    TNS Research Surveys takes three of four awards at SAMRA conferenceMark Molenaar, TNS Research Surveys' National Director: Client Service, won the award for the best paper at the annual South African Marketing Research Association (SAMRA) Conference held at Spier Estate in Stellenbosch last week. 28 May 2007 Read more

    RS, South Africa’s leading marketing and social insights company, has conducted several studies in recent months amongst representative samples of SA adults (aged 18 years and older) from all over South Africa, to determine their reactions to various issues and to determine their overall levels of well-being. What is the state of South Africa’s mind, body and soul as 2007 gets well and truly underway? 6 Feb 2007 Read more

    South Africa's leading market research company, Research Surveys (Pty) Ltd (RS), has been bought by a consortium led by one of the world's leading Market Research Groups, TNS, a new BEE partner, Kapela Investment Holdings (Pty) Ltd, and the senior management of RS.  18 Jan 2007 Read more

    Research Surveys (Pty) Ltd (RS), South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for the last quarter 2006 (the study was conducted in November 2006). The MSI, at 146.8, is up 0.5 points on its previous all-time high of 146.3, reached in the second quarter this year. Since then, it has experienced a steady decline, falling to 140.0 in August and 134.9 in October.  18 Dec 2006 Read more

    Seventeen percent of the population (24% in metropolitan areas) can be classified as "Igniters" - people who can have a radical effect (either positive or negative) on a brand. This is one finding of a recent study of 3500 adults across South Africa to investigate people's overall levels of well-being and social interactions and what this means for brands and for advertising.  29 Jun 2006 Read more

    RS, South Africa's leading marketing insights company, in conjunction with the UCT Unilever Institute of Strategic Marketing, has conducted a ground-breaking study into the size, make-up, buying power and mindsets of the so-called new black middle class in South Africa. 14 Mar 2006 Read more

    RS, South Africa's leading marketing and social insights company, has conducted several studies in recent months amongst representative samples of SA adults (aged 18 years and older) from all over South Africa, to determine their reactions to various issues and to determine their overall levels of well-being. What is the state of South Africa's mind, body and soul as we enter 2006 and prepare for the 1 March local government elections? 13 Mar 2006 Read more

    RS, South Africa's leading insights company, has conducted a series of surveys since 2000 that ascertain whether people feel the President is doing a good job.  8 Jan 2006 Read more

    RS, South Africa's leading marketing insights company, conducted a study in August 2005 amongst representative samples of 2 000 SA adults from the seven metro areas of South Africa, interviewing them face-to-face in their homes, to determine their reactions to various issues.  30 Oct 2005 Read more

    RS, South Africa's leading marketing insights company, conducted two surveys, one in February 2005 and one in July 2005 amongst representative samples of 2 000 SA adults from the seven metro areas of South Africa, interviewing them face-to-face in their homes, to determine their reactions to various issues. 27 Oct 2005 Read more

    Research Surveys (Pty) Ltd, South Africa's leading marketing insights company, has, for many years, researched issues of general interest to South Africans. This has been particularly intensive over the past few years. One of the highly topical and very controversial issues has been the Schabir Shaik trial, its verdict and the subsequent release from office by President Mbeki of Jacob Zuma as a result of that verdict. 26 Oct 2005 Read more

    In a telephone study conducted by RS, South Africa's leading marketing insights company, in January 2005 amongst a sample of 500 SA adults in metropolitan areas and who had access to a landline telephone, attitudes and perceptions of adult South Africans towards issues around corruption were investigated. 12 Jul 2005 Read more

    Research Surveys, in conjunction with e-tv, conducted a telephone study amongst South Africans in metropolitan areas probing their attitudes and perceptions about the state of education in South Africa. 1 Feb 2005 Read more

    In a telephone study conducted by RS, South Africa's leading marketing insights company, amongst a sample of 500 SA adults in metropolitan areas who had access to a landline telephone at the beginning of January 2005, attitudes and perceptions of South Africans about corruption in South Africa were probed. 25 Jan 2005 Read more

    RS, South Africa's leading marketing insights company, conducted a survey in October amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, and asking their views on key issues. 7 Dec 2004 Read more

    Effective customer relationship management defines the winners of today's global economy. Profitable companies have strong relationships with the trade, their business partners and their customers. Yet, most managers lack a simple, current measure of the status of their business relationships across multiple channels. 10 Nov 2004 Read more

    At the drop of a hat, companies espouse their vision/value statements. These company statements can be found in annual reports, in company literature such as brochures and, if one looks carefully there will be framed (slightly dusty) statements in the reception areas of head offices. 21 Oct 2004 Read more

    RS, South Africa's leading marketing insights company, recently conducted a survey amongst a sample of 3 504 SA adults from all corners of the country, interviewing them face-to-face in their homes, to find out how they are feeling: we looked at the overall well-being of South Africans. 18 Oct 2004 Read more

    Sunday, 10 October, was World Mental Health Day. RS, South Africa's leading marketing insights company, recently conducted a survey amongst a sample of 3 504 SA adults from all corners of the country, interviewing them face-to-face in their homes, to find out how they are feeling. 14 Oct 2004 Read more

    A telephone study conducted by Research Surveys among a sample of 500 South African adults in metropolitan areas, shows that just a week after the Olympics closed, pride in South Africa was at a high 96%. People were being asked to agree or disagree with the statement: "You are proud to be a South African". 13 Sep 2004 Read more

    Research Surveys walked off with 3 awards at the 2004 SAMRA Convention held recently in Muldersdrift. This was out of 4 papers that were presented by RS researchers. 7 Jun 2004 Read more

    Research Surveys, South Africa's largest knowledge management and marketing research company, today announced the launch of its new Everyday Quality of Life model and its associated family of quality of life measures – the EQLitm family. 26 Apr 2004 Read more

    Research Surveys Market Sentiment Index (MSI) for metropolitan adults for October 2003 has just been released. The MSI, at 127.4, is at its highest level since it was first constructed in May 2002, the base month of 100.0. It is felt worldwide to be a good indicator of future consumer spending trends. 2 Dec 2003 Read more

    How do people living in South African feel about the job that Thabo Mbeki is doing as president of South Africa? This is an issue that tends to evoke interest and emotion as it plays on South Africa's past and the legacy of apartheid. 9 Oct 2003 Read more

    Despite the fact that women have achieved success and made invaluable contributions to society, widespread gender discrimination still exists. 17 Sep 2003 Read more

    Marketers often target consumers assuming that we operate in isolation, as individuals, independent of each other. However, we are all part of a wide range of networks and communities and these have an effect on us. 2 Sep 2003 Read more

    More than half of metropolitan South Africans did NOT believe that the new plastic bag legislation would result in cheaper food prices for consumers. This feeling was expressed by consumers in all income groups, and from all walks of life. 31 Jul 2003 Read more

    Research Surveys, through its partnership with TNS (previously Taylor Nelson Sofres) is now able to increase its presence globally, as we expand our networks in North America, Europe and Asia Pacific. This is due in part to the acquisition by TNS, a world leader in market information, of NFO WorldGroup, Inc. 14 Jul 2003 Read more

    Five hundred metro respondents were interviewed in a snap survey by Research Surveys, South Africa's leading consumer research supplier, between 4 and 6 July 2003. 11 Jul 2003 Read more

    The involvement of metropolitan South Africans in politics in general is low. Although 80% of respondents claimed to be aware of the various South African political parties, only 44% stated that they follow politics closely5. However, people's views of the various politicians make interesting reading. Research Surveys tracks peoples' views on politicians on a continuous basis.  27 Jun 2003 Read more

    In South Africa, the usage of personal computers (PC's) as well as the Internet over the past year has had little or no growth. 8,4% of adult South Africans residing in major metropolitan areas have access to the web, with this figure dropping to 1,3% amongst Blacks. 4 Jun 2003 Read more

    At the 24th annual Southern African Marketing Research Association (SAMRA) Convention held in Gaberone last week, the award for best paper was won by Neil Higgs, a director of Research Surveys, one of South Africa's largest marketing research companies. 11 May 2003 Read more

    Companies spend vast sums of money on selecting, training and developing their employees, only to see their most talented employees move to other companies, often competitors. Why do satisfied employees leave for other companies, and why do dissatisfied employees stay? Do we need to look beyond traditional job satisfaction to explain the behaviour of employees? 6 May 2003 Read more

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