Too often branding is seen as a peripheral function in business when in fact the brand is an organisation's most valuable asset. 31 Aug 2009 Read more >>

The meteoric growth of the world biggest strategic branding group - Interbrand - continues with the evolvement of Interbrand Sampson into a regional group, with the hub in Johannesburg servicing Lagos, Nairobi and Cape Town, and the specialist internalisation (engagement) business - Interbrand Sampson Inside - focused on brand engagement and internal employee branding. 25 Aug 2009 Read more >>

The Directorate of Priority Crime Investigation, dubbed the "Hawks" by the police, was "officially launched" on 6th July 2009. It replaces the Scorpions, but unlike the Scorpions, which fell under the Department of Justice, the Hawks are part of the police. (Cape Argus, 12th July). The Scorpions had become a brand in its own right, on the one hand respected by many, feared and loathed by others. 28 Jul 2009 Read more >>

Interbrand Sampson Group is delighted to announce the appointment of Anton Krugel as Design Director, based in Johannesburg. 1 Jul 2009 Read more >>

Every “man and his Mac” is purporting to be a ‘brand agency/specialist/consultant, etc.', and many organisations are being offered short-term tactical solutions to long-term strategic challenges. At Interbrand Sampson we are regularly asked, “what is it that you do?” 19 May 2009 Read more >>

Interbrand's report looks at how leading brands are performing in turbulent times. 29 Apr 2009 Read more >>

Interbrand Sampson is pleased to announce that Telkom has extended their contract for a further two years. Interbrand Sampson signed their first contract with Telkom in 2001, and with the renewal this will result in the relationship having extended over a decade. 3 Apr 2009 Read more >>

Interbrand has been voted by Marketing, the UK's leading industry magazine, as Design Agency of the Year 2008. 16 Mar 2009 Read more >>

Further new appointments at the Interbrand Sampson Group, the Johannesburg hub of Interbrand's African operations. 10 Mar 2009 Read more >>

The Interbrand Sampson Group, the Johannesburg hub of Interbrand's African operations is delighted to announce the following: 4 Mar 2009 Read more >>

Within the 34 cities in which you can find the Interbrand Group, we have long followed the mantra that "Brands have the power to change the world™". You will even notice that it has been trademarked as the property of Interbrand. 17 Feb 2009 Read more >>

Last week Joburg's host city poster for 2010 World Cup was unveiled. This the result of a process that started in March 2008. The City of Joburg approached Interbrand Sampson, who did the original rebranding of Joburg and is a long standing client, to manage the process. 5 Feb 2009 Read more >>

Every brand relies on one crucial factor: what happens inside the company behind it, or what is known as the ‘inside out' factor. This is the specialist focus of Interbrand Sampson Inside, the new brand engagement consultancy in the Interbrand Sampson Group. 30 Jan 2009 Read more >>

In its premier study of the world's leading luxury brands, Interbrand examines how brands in the complex luxury sector are building brand value. 9 Jan 2009 Read more >>

Having a glorious past is no guarantee of a prosperous future. But a successful past helps build a winning culture. And brands that have built positive equity and a loyal customer base command an envious position. 8 Dec 2008 Read more >>

In line with the continued growth Interbrand Sampson has experienced for the last two years, Christopher Koller has been appointed as the group's managing director. Interbrand has international subsidiaries delivering in the West (Lagos, Nigeria), East (Nairobi, Kenya) and South African (Johannesburg and Cape Town) markets. 2 Dec 2008 Read more >>

Aléjandro Pinedo, Nicola Stanisch, Iain Ellwood, Jonathan Chajet and Jeremy Sampson share their perspective on the opportunities and challenges facing brands in developing economies. 18 Nov 2008 Read more >>

Google, Apple, Amazon.com, Zara and Nintendo are among this year's top gainers in Interbrand's annual ranking of The Best Global Brands, and not surprisingly, financial services giants Merrill Lynch, Citi and Morgan Stanley are among the companies that have slipped dramatically down the list. 23 Sep 2008 Read more >>

Doug de Villiers has taken over the new role of Chief Executive of Interbrand Sampson Group. Founder and former Chief Executive, Jeremy Sampson assumes the role of Executive Chairman. 22 Sep 2008 Read more >>

"The secret of success is constancy of purpose." - Benjamin Disraeli. Those in the drivers seat of today's brands, be it branding consultants, advertisers or brand managers need to shift their definition of brand consistency should they wish to gain real mindshare and resulting profit. 1 Sep 2008 Read more >>

Business is about profit. Profitable people, profitable planet(s) and profitable profit. Triple bottom line. We all know the term, we all talk the benefits, but until it is measured it will not achieve the respect and acknowledgement it deserves. 22 Aug 2008 Read more >>

For many years Interbrand Sampson (IBSA) was confined by the Interbrand Group to operate in Southern Africa. Now in the last eighteen months, as these restrictions have been relaxed, IBSA has seen dramatic growth in Africa. 26 Jun 2008 Read more >>

So, just what does a man in Algeria between the ages of 40 and 45 feel about the McDonald's brand? Or what does a woman in the Philippines between the ages of 26 and 30 think of Google's brand? Discover what your fellow brandjunkies have to say about all things branding, from which brand is the world's most inspiring to which one is in most need of a rebrand. Pay close attention — some of the results may surprise you. 7 Apr 2008 Read more >>

“Tata gets Land Rover and Jaguar for a bargain” was a headline trumpeted by Business Day last week. Yet it reminded me of a game we used to play during my schooldays in England, when we used to collect all the daily newspapers – there were a lot, over a dozen – and compare the spin on each story. They were very diverse. 31 Mar 2008 Read more >>

It has been a strong start to 2008 for the Interbrand Group. 1 Feb 2008 Read more >>

Southern Africa Direct, a free-to-air channel promoting 25 countries in the region, will launch on the UK's Sky Channel on 26 November. 16 Nov 2007 Read more >>

Casino group Tsogo Sun have appointed Interbrand Sampson to carry out an assessment of their Montecasino brand. Montecasino is the highly successful entertainment and gaming complex north of Johannesburg. 25 Sep 2007 Read more >>

Spending three days judging the Loeries design category in July was – as always – a total privilege. It really is a privilege for three reasons: 24 Aug 2007 Read more >>

The Sunday Times Business Times Top Brands edition, published August 19, carried the following exclusive interview of Graham Mackay, CEO of SAB Miller by Jeremy Sampson: 20 Aug 2007 Read more >>

African Bank has received a makeover from Interbrand Sampson. Winning the business in a hotly competed pitch process some 18 months ago, Interbrand Sampson worked closely with the African Bank Team. 17 Jul 2007 Read more >>

Take two words like ‘admired' and ‘proud' and they generate many similar feelings – most of them emotional. 15 Jun 2007 Read more >>

Interbrand has been rated the most recognised and trusted of the UK’s design group brands, according to the latest Superbrands rankings. This great accolade comes from a survey conducted by British Market Research Bureau (BMRB). 22 Mar 2007 Read more >>

Jeremy Sampson has just stepped down as one of the original seven members of the Interim Marketing Association board. Here he talks about: Branding – playing by global rules. 9 Mar 2007 Read more >>

To the question: does marketing have a branding problem? The answer has to be 'Yes!' There are quite a few reasons for this. There seems to be some confusion as to what marketing actually does, what does it achieve and are the results measurable? 12 Jan 2007 Read more >>

Doug de Villiers, formally an Executive Director and Chief Marketing Officer for Enterprise IG (Africa & Middle East), has joined Interbrand Sampson as CEO Africa Division.  19 Oct 2006 Read more >>

In the year 2001 a consortium comprising Interbrand Sampson, Blueprint and Perry & Associates carried out the strategic work of defining, renaming, redesigning and launching the National Ports Authority of South Africa (formerly Portnet). This project lasted three years, and laid a strong foundation for the future.  13 Oct 2006 Read more >>

Mauritius Telecom, the public telecommunications operator of Mauritius, part owned by France Telecom, launched a new sub-brand that would revolutionise the company's core offering and comprehensiveness. Its chosen partner was Interbrand Sampson of Johannesburg.  22 Sep 2006 Read more >>

In this year's BusinessWeek/Interbrand Best Global Brands, Nokia, Motorola, Google and Starbucks are on the up and up, while Gap, Ford and Kodak are down. Now in its sixth year, the annual Best Global Brands report identifies the top 100 global brands that have managed to create and sustain strong performance in today's competitive market.  28 Jul 2006 Read more >>

By the time you read this, the Soccer World Cup in Germany will be coming to its last stages. There will be huge anticipation of the final on July 9. There will also be huge anticipation that after Germany 2006, comes South Africa 2010. 6 Jul 2006 Read more >>

Last year, workshopping issues that related to the future of a company, we came to the subject of corporate reputation and brand. One of the topics was: how many brands can we support financially? And the answer was quickly apparent - none! The company was a major South African global player, and in the past has won major awards, yet given the financial muscle of its main competitors, it was being badly beaten up. 4 Jun 2006 Read more >>

You can probably safely argue that fifteen years ago in South Africa, over 70% of those working today in branding, were not! 11 Apr 2006 Read more >>

For the very first time, South Africa is about to have its top ten brands ranked by value. Brand owners will be able to compare themselves with other top brand owners, with examples given from both developed and emerging countries. 15 Mar 2005 Read more >>

Interbrand was delighted to have been asked to be editors and lead contributors for The Economist book on Brands and Branding published early in 2004. Read some of the key insights coming out of the book and the direct opportunities arising for brand owners and influencers around the world. 3 Feb 2005 Read more >>

Interbrand Sampson has just completed its third major branding exercise in the higher education sector, almost simultaneously launching the new brands for the University of Johannesburg and the Central University of Technology, Free State (CUT). 2 Feb 2005 Read more >>

The Interbrand global group is more than simply dots on maps. The group has an active focus on communicating and exchanging case studies, know-how and intellectual property, as well as on allowing staff to gain valuable insight and experience from other offices around the world. 1 Feb 2005 Read more >>

The marriage of two of Gauteng's premier academic institutions - the Rand Afrikaans University (RAU) and the Technikon Witwatersrand (TWR) - sees the formation of the new University of Johannesburg (UJ) in January 2005. Synonymous with the merger is the birthing of a progressive new brand. 7 Nov 2004 Read more >>

Last year the big debate was about the challenge facing US brands and if they would weather the storm of anti-Americanism. In the end this was a non-event as the mega brands - for the most part - continue to power along. However of the top 100, American brands now number 57, down from 64, indicating a shift. 3 Aug 2004 Read more >>

Interbrand Sampson, the Johannesburg office of the world's leading strategic branding and design consultancy, has been appointed strategic branding and design partner to leading South African market information and intelligence company, Markinor. 7 Apr 2004 Read more >>

Mandela and Madonna are brands. So is South Africa. So, too, is Joburg – a city in the process of transforming itself – not to mention Cape Town. And so are international charities like Oxfam and the Red Cross. Brands are everywhere. 17 Feb 2004 Read more >>