This isn't a 'get customers and keep them for life' piece, nor is it a warning that if you don't invest in customer experience your brand is most likely going to fail in the long run. Although a well strategised customer experience can build brand-customer loyalty and potentially boost the longevity of a brand, it's not the focus of this write-up, nor is the intention to sell customer experience. 30 May 2012 Read more >>

While products and services are what businesses sell, brand loyalty is a key aspect of good business. And loyalty is largely built through the personal interactions that happen every day between employees and customers. Even further than that, it is the shared ethos within a company that moves a business from simply providing products and services, to growing relationships and delivering experiences. 3 May 2012 Read more >>

In the past, companies would only ever do customer research if their products weren't selling, their services weren't popular, or if they were trying to launch something new. Today it has moved into a far more valued and useful space, but there are leaps and bounds still to be made in the field. We at Interact RDT believe that the customer experience research of tomorrow will dictate entire strategies, enhance profits and take customers from using brands, to being a part of them. That's why we are proud to announce the next step in our research, design and technology - The Experience Dashboard. 18 Apr 2012 Read more >>

At Interact we have been hosting short Insights Seminars following the great success we had at the Marcus Evans conference in 2010. We are soon going to be launching an all new Insights Seminar in 2011. 13 Apr 2011 Read more >>

More and more we see our daily lives being influenced by technology in ways we might have never imagined and as time goes by we can't live without these technologies. However we don't see the same rapid uptake of technology within the South African research community. 13 Apr 2011 Read more >>

The South African research community has been relying on focus groups for a very long time now but little has been done to improve the way in which they are conducted. Focus groups are great way of gaining qualitative feedback but if they aren't structured correctly the outcome can be less than helpful. There are other various problems with focus groups such as the time it takes to go back through the footage and analyse the results. This usually requires a very experienced analyst especially when it comes to identifying patterns and key insights. 13 Apr 2011 Read more >>

The new Consumer Protection Act is a hot topic at the moment with its implementation on April 1st. Under the new regulations, it is going to become increasingly difficult for companies to communicate with and gather feedback from their consumers. There is however a massive opportunity for companies to stay in touch with their consumers under the new CPA. 12 Apr 2011 Read more >>

Research methodology is always the hotly debated topic at the outset of a new project when, in fact, the quality of the sample is crucial to a meaningful research outcome. 30 Aug 2010 Read more >>

Interact is proud to announce that we will be sponsoring a Marcus Evans conference entitled "Optimising Best Research Practices". The conference, boasts prolific speakers including our own Managing Director, Gary Greenfield who will be giving a talk on utilising technology to break the boundaries to doing research. 26 Jul 2010 Read more >>

The economic outlook according to more than half of South African consumers is optimistic, yet 62% say they are not coping or only just surviving in the current economic climate. This is according to new consumer research conducted by Interact RDT that shows that 34% of South Africans do not have enough money to pay for their basic essentials and the majority (56%) is extremely cautious when spending. 7 May 2010 Read more >>

The results of dip-stick research conducted by Interact RDT into consumer's experiences and perceptions of the domestic airline industry might encourage brands to sit up and take note: 26 Mar 2010 Read more >>

Interact RDT, the brand experience research consultancy, has launched two new research products that will enable clients to control their own sample management and research. 24 Feb 2010 Read more >>

The phenomenon of social media seems to grow exponentially day by day, with an ever-growing offering for its users. Social media has created a platform where people can easily create and share content amongst their peers, creating a community of avid web users sharing information about themselves and their interests. Business has seen this as a great way to get in touch with their customers and to market their brands. However, it is vitally important for business to understand that social media is by no means a traditional channel for marketing, where one can simply publish and distribute content. 29 Jan 2010 Read more >>

Have you ever wanted to conduct consumer research but are all too aware of the difficulties that come with it? Firstly it can be expensive and secondly it isn't always easy to get access to your target market. In addition to this how do control the quality of the responses? Well, we are about to change all this and make the task of conducting research a simple one with the launch of our new Online Panel. 11 Jan 2010 Read more >>

We are pleased to announce that we have just recently been certified as a Level 1 BB-BEE Supplier. We are especially proud to have achieved this rating and have worked very hard accomplish this and see it as a high point in our company's commitment to South Africa's growth. We believe that it is our philosophy of “Investing in People” that has fostered such a strong, motivated workforce. Our goal is to always maintain the highest levels of empowerment through the continued development and training of our team. 5 Jan 2010 Read more >>

Mindworx Consulting in conjunction with Interact RDT has recently launched a new salary survey providing valuable career info for business analysts and project managers. 17 Nov 2009 Read more >>