The IMM Graduate School of Marketing (IMM GSM) has announced that its 2014 registration season is open for all programmes and closes on the 1st March 2014. An early payment incentive is available until the 18th December. 10 Dec 2013 Read more >>

Technology has empowered customers in such a way that they are now in charge of the business relationship - a fact that's left many businesses playing catch-up. Companies and supply chains that fail to realise this risk losing customers if they fail to respond to their needs. 29 Nov 2013 Read more >>

The African Marketing Confederation (AMC), working with the Marketers Association of Zimbabwe (MAZ), is hosting the inaugural African Marketing Summit in Victoria Falls, Zimbabwe, from 26-28 March, 2014. The theme is Making Africa a Better Business Giant through Marketing. 8 Nov 2013 Read more >>

Determining which career path to follow is a hot topic, no matter who you are. Almost everyone grapples with "what to do for the rest of your life". It's one of those ongoing questions everyone has to face. 29 Sep 2011 Read more >>

The launch of the African Marketing Confederation heralds a new era in knowledge-sharing in Africa. Helen McIntee, director of the Institute of Marketing Management (IMM) and president of the African Marketing Confederation (AMC), says that an umbrella body for Pan African marketing associations and institutions has long been in the pipeline. "We are now up and running and the AMC will focus on promoting and maintaining standards of professional skills, ability, ethics and integrity amongst marketers through the various African marketing bodies." 28 Sep 2011 Read more >>

Great achievements in Marketing for ReinhardtAt the age of 14, Reinhardt Moller of Emmarentia in Johanesburg knew that he wanted to enter the field of marketing. He thought that everything seemed so glamorous although he didn't fully comprehend the marketing concept. All he knew was that 'he could do the 4Ps'. 4 May 2011 Read more >>

IMM GSM top BBA national studentWith an outstanding achievement of six out of seven distinctions, Aileen Rodel, 23, of Durban North is the IMM Graduate School of Marketing's top national student for the Bachelor in Business Administration in Marketing for the 2010 academic year. This follows her accomplishment of eight distinctions for the Diploma in Marketing from the IMM GSM in 2008. 28 Apr 2011 Read more >>

Nobuntu makes her mark as a professional marketerMarketing is at the core of every business - a fundamental part of any business' success. But, skilled and qualified marketers are essential to ensure that success. 19 Apr 2011 Read more >>

Considering a degree in marketing? The Bachelor of Business Administration in Marketing Management is a prestigious three-year degree from the IMM Graduate School of Marketing (IMM GSM). This degree provides a thorough understanding of all the functional areas of business management and financial disciplines, together with a strong focus on the many different aspects of marketing, including marketing research and distribution. 11 Jan 2011 Read more >>

With a history of over 60 years of delivering higher education programmes and conferring qualifications of outstanding value in marketing and marketing-related disciplines, the IMM Graduate School of Marketing (IMM GSM) is still considered the centre of excellence in marketing education and learning in sub-Saharan Africa. 3 Sep 2010 Read more >>

Registration for Semester Two is still open at the IMM Graduate School of Marketing (IMM GSM) - the centre of excellence for marketing education and learning in southern Africa. The IMM GSM assesses delivers and confers highly-respected, recognised programmes in marketing and marketing-related disciplines. 14 Jul 2010 Read more >>

The IMM Africa Association of Marketers, the membership association of students and alumni of the IMM Graduate School of Marketing, past members of the IMM, and the marketing and business community, will be hosting its inaugural breakfast presentation in Johannesburg this month. 10 Mar 2010 Read more >>

In reinstating the concept of the original Institute of Marketing, the IMM Africa Association of Marketers has been launched - a body that will embrace marketers and organisations across the continent and provide outstanding benefits to a membership base that wishes to align itself with the ideals of a new and dynamic marketing association. 10 Mar 2010 Read more >>

Staff at all levels need to continually develop their skills and keep abreast of changing policies, concepts and modern theory. In fact, as the world of business is changing so rapidly, individuals also frequently need to acquire new skills and expertise. 9 Oct 2009 Read more >>

Business intelligence is the weapon required when dealing in a competitive business environment. There is therefore no excuse for individuals not to be trained. 15 May 2009 Read more >>

In recognising the outstanding quality of the IMM Graduate School of Marketing (IMM GSM) qualifications, the IMM GSM is regularly approached by organisations that need to fill marketing positions. Its recruitment centres in Johannesburg and Durban are perfectly positioned to procure marketing staff for positions throughout South Africa. 12 Jun 2008 Read more >>

As a reputable provider of higher education and training in marketing and marketing related fields, the IMM Graduate School of Marketing constantly strives to remain abreast of industry trends and changes. 21 May 2008 Read more >>

Marketing is about strategically creating and maintaining a competitive advantage, producing a superior performance for your customers and company. But, our hyper-competitive world needs skilled, competent marketing leaders, so knowledge, aptitude and tactical skills are essential to your success as a professional marketer. 8 Apr 2008 Read more >>

In recognising the outstanding quality of the IMM Graduate School of Marketing (IMM GSM) qualifications and the excellent calibre of its graduates, the IMM GSM is regularly approached by various organisations that need to fill marketing positions in order to drive their business processes. To meet these recruitment requests, the IMM GSM provides recruitment services at both its Johannesburg and Durban offices to assist companies in filling these positions. 30 Jan 2008 Read more >>

To ensure that a quality tertiary education in marketing is accessible to all who want to achieve their career aspirations, the IMM Graduate School of Marketing (IMM GSM) has entered into an agreement with First National Bank (FNB), whereby FNB will provide student loans to IMM students. 28 Jan 2008 Read more >>

A successful career in marketing requires one to be creative, self-motivated, flexible, innovative, decisive and resourceful. A broad outlook, critical and strategic thinking skills and the necessary education and experience are required to apply a wide range of marketing techniques. Business success is largely determined by the skill, ability and imagination of the professional marketer. 3 Aug 2007 Read more >>

Hear what our students have to say …
It goes without saying that increased export capability and professionalism in southern Africa's international-trade operations are essential to the economic well being of the region.
 15 Jul 2007

Marketing is an art as well as a science! Studying it is the science - practising it is the art. Marketing encourages independent and critical thinking. It stimulates that passion to solve problems, it challenges your mind to be creative and innovative 21 Jun 2007 Read more >>