Modern-day PR measurement: AVE's step aside for total value
PR measurement is at a junction. For many years PR practitioners have trusted AVE's* to prove to the C-Suite** how effective their latest PR campaign was or how solid their media relations are. However, AVE's are being phased out to make place for tools that can measure exposure, engagement, influence and action - better known as Total Value. 3 May 2012 Read more >>

Death of the email pitch, rise of the twitpitch
I recently read about an individual who replied to 7 545 emails last year. This calculates to 45 working days spent on answering emails. No wonder media prefer to simply hit delete and move on! 12 Apr 2012 Read more >>

Social media is easier than you think!
The term "social media" is bandied about a lot these days but what exactly does the term mean for you and your business? Well, far from being something to begrudge or even fear, High Pitch Media MD Mika Chauke says it's currently one of the best ways of starting conversations with your existing and potential customers in a highly targeted and as a result, personalised manner possible... 13 Mar 2012 Read more >>

South Africa's climate change on the agenda
High Pitch Media is part of service providers appointed to manage public relations for the Local Government Programme 4 COP17 at the seventeenth Conference of the Parties (COP17/CMP7) taking place in Durban from 28 November to 9 December. 5 Dec 2011 Read more >>

RDS joins High Pitch Media
Recently rebranded brand communications consultancy, High Pitch Media, has announced another addition, Retail Display Solutions (RDS), to its stable. 4 Apr 2011 Read more >>

High Pitch Media rebrands
The need to be fresh and innovative has led brand communications consultancy, High Pitch Media, to reposition its brand to reflect the agency's services and its ability to deliver creative clever communication strategies that yield measureable business results. 9 Mar 2011 Read more >>

High Pitch Media brings Bensimon on board
High Pitch Media is pleased to bring another client, Bensimon Collection, on board. 14 Oct 2010 Read more >>

High Pitch Media tackles the IT industry
High Pitch Media is pleased to bring yet another client on board. The trend-setting brand communications company has been appointed by Quarphix Corporation to handle its brand communication requirements and High Pitch Media aims to go an extra mile to build its client's reputation in the IT industry. 30 Sep 2010 Read more >>

Creative marketing strategies in a recessionary period
Businesses are tightening their budgets and many of them are cutting their marketing budget. It is important to understand that cutting marketing budgets can often cause more harm to the growth of your business than you realize. Studies have shown that companies that continue to market during tough economic times often see growth during those times, where businesses that cut their marketing budget will often see a decrease in sales. It's time to re-evaluate and analyze what is working and what's not and explore new options of marketing that cost less, but can still deliver the results you are looking for. 24 Aug 2009 Read more >>

Marketer with vision
Identifying alternative marketing methods for clients is what has kept media and marketing practitioner Mikateko Chauke on top of her game. 23 Jul 2009 Read more >>

Pushing brands on TV
New technology, such as PVRs, that enables viewers to evade advertisements, has made it crucial for marketers to approach audiences differently. One solution is product placement as viewers' attention can be captured through a properly aligned story line. 18 Apr 2009 Read more >>