
In a recent campaign (November 2011 - end February 2012) 'Miller Genuine Draft' made use of a number of Guerrilla IMC outdoor advertising sites in key locations to effectively reach their target consumers. 26 Apr 2012
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Further to a press release published late last year, where Guerrilla began their clean-up operations around their outdoor sites, the attempt to change people's behaviour and perceptions towards littering in Johannesburg has been taken to a new level. 25 Apr 2012
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Recently, international brand (and part of the Coca-Cola Company)
Glacéau Vitamin Water ran a summertime campaign which aimed to reach the upper LSM (Living Standard Measure) market to raise brand awareness and in turn drive an increase in sales. 7 Mar 2012
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By its very nature the outdoor advertising industry is impacting the urban environment and in turn profiting from this impact. Guerrilla IMC believes that the players in this space also have a duty to add a positive impact on the surrounds. In addition the industry is also uniquely positioned to communicate a positive message on a local basis. 10 Oct 2011
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As of the first of May 2011 Guerrilla IMC has a new member of its family. Makokou... 10 May 2011
Read more >>It's late, all you can think of is getting home, crawling into your bed and waiting for the onset of the inevitable hangover. It's been a great night out with friends and you are shattered! Only one thing left to do: "Sorry mister cab driver, could you stop at the nearest ATM so I can draw some cash to pay you?" 13 Apr 2011
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Leading Skincare brand Nivea are dominating the Randburg Skyline with a 1200 square metre-building wrap on the Randhill building situated on northern Jan Smuts Avenue. The media platform, owned by leading out of home specialists Guerrilla IMC, is 9 floors high, consists of two faces and is strategically placed to deliver for advertisers. 29 Mar 2011
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