It's all in the brief
Speaking at a Knowledge Resources Conference on direct marketing in Johannesburg last week, Craig Townsend, founder and CEO of Greymatter (DMA Direct Marketing Agency of the year 2008) emphasised the importance of understanding a direct brief from clients and to ‘push back', if necessary, to ensure that all building blocks for sound direct strategy planning is in place. 30 Mar 2009 Read more >>

Greymatter ropes in Direct Marketing Organisation of the Year and five Assegai Awards
Greymatter has received the Direct Marketing Association of South Africa's (DMASA) Direct Marketing Organisation of the Year Assegai Award for 2008. The agency on Thursday (6 November) took top honours with the most Assegai awards - three Gold and two Bronze for five direct marketing campaigns. 11 Nov 2008 Read more >>

Love me, love my dog, love my brand: getting customer-intimate in the 21st century
"Branding needs to be less about broadcasting (one-way communication of adverts, jingles, billboards, packaging) and more about conversation (two-way communication with the people that use the brand)." - Nicholas Runnalls1 22 Nov 2006 Read more >>

"Hello I'm a loyal cellphone customer: is there anybody out there who cares?"
What will happen when cell phone customers can finally keep their number but move their custom? In the October 2006 issue of Brand magazine Clare Suller, Strategic Planning Director at Greymatter, wonderered who is ready for November 10th... and considered what they should do if they're not.  20 Nov 2006 Read more >>

Direct Marketing: Think outside the box and hit the nail
How can direct marketing be applied to reach different target audiences? Three Greymatter case studies show how strategy and creative can go into action to break through the clutter.  5 Nov 2006 Read more >>