GfK becomes newest member of IAB South AfricaGerman-owned global research giant, GfK, joins IAB South Africa in support of the local digital industry 5 Feb 2016 Read more >>

Hidden market forces cause new products to flopGreat products are floundering because suppliers don't know enough about their markets. As many as 75% to 80% of new products and services flop, according to research firm GfK. A lot of these innovations fail because suppliers lack vital knowledge about their markets. 7 Jul 2015 Read more >>

GfK is expanding its radio audience measurement (RAM) services to countries in the Asia Pacific region. 18 Nov 2014 Read more >>

How FUNDI will help your small business thriveNew app launched to assist small businesses 27 Jun 2014 Read more >>

GfK (SA) welcomes Joe Boniaszczuk to the role of Director of Marketing Sciences. 26 Oct 2012 Read more >>

GfK acquires South African market research company GlobalEDGE Marketing Consultants. 5 Oct 2012 Read more >>