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How to supercharge ROI from your retail marketingAs a retail or manufacturing marketer in today's competitive landscape, you need a sophisticated understanding of which activities are driving your bottom line as well as how shoppers experience your product in context if you are to grow your business. 14 Sep 2017 Read more

South Africa's township residents are driven by a sense of social duty and a deep-rooted cultural heritageNew GfK research reveals how brands can connect with people in townships by aligning with their values 30 Aug 2017 Read more

Converting browsers into buyers: the number one challenge for retailers and manufacturers in SAThe South African non-food retail market is under growing pressure. Manufacturers and retailers face significant declines in sales volume and value as their markets mature, as the weakness of rand diminishes spending power and as a difficult economy erodes consumer confidence. 15 Aug 2017 Read more

Sluggish economy dampens demand for small domestic appliances in South Africa
  • Value of market falls 17% to R3bn in 2016
  • Low-cost local brands to grow at expense of premium multinational brands
  • Coffee machines and juicers to sell well as SA embraces healthy lifestyles and at-home dining
 3 Aug 2017 Read more

GfK becomes newest member of IAB South AfricaGerman-owned global research giant, GfK, joins IAB South Africa in support of the local digital industry 5 Feb 2016 Read more

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Latest jobs at GfK South Africa

Retail Key Account ManagerDate posted: 21 Aug 10:07
City: Johannesburg   Permanent
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Senior Research ExecutiveDate posted: 15 Aug 09:25
City: Johannesburg   
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