Today's consumer is exposed to thousands of different products during the course of a single shopping expedition. This makes it difficult for brand managers to attract their attention and instigate sales. Of course the answer to this challenge lies with strategic branding techniques that have the power to convince shoppers to adopt your product as a brand of choice. 23 Apr 2013 Read more >>

Competitor research is vital to any successful product range. In fact it would be almost impossible for any brand to establish an effective unique selling proposition (USP) without first analysing the strengths and weaknesses of its competitors. A brand's competitor analysis should form part of its category positioning strategy. 22 Apr 2013 Read more >>

As consumers become increasingly aware of the importance of maintaining a healthy lifestyle, natural products such as Stevia are coming to the fore in the food and beverage market. Discovered centuries ago in Paraguay, Stevia is naturally extracted from leaves of the Stevia Rebaudiana plant and used as a sweetener in foods and drinks. 22 Mar 2013 Read more >>

Leading experiential marketing company XP Squared (XP²) was recently chosen to manage the experiential campaign for the launch of Canderel Green with Stevia. 28 Feb 2013 Read more >>

Promoters have the potential to make or break an experiential marketing campaign. While many people might be under the assumption that the experiential process is as simple as placing a few sales savvy representatives at a brand exhibition and allowing them to do the rest, leading experiential marketing companies know that the procedure involved in pairing the right promoters with the right brand is in fact far more complicated. 27 Feb 2013 Read more >>

A brand is built through a consistent, relevant and credible message. As the economic outlook continues to be uncertain, now more than ever successful brands must focus on tightly integrating each stage within their brand's business cycle. 26 Feb 2013 Read more >>

Fore Good and Vital Baby SA have joined forces to create ForeBaby, an innovative new leader in the southern African baby market. 25 Feb 2013 Read more >>

Shantel Bassanna is the co-founder and Managing Director of XP Squared (XP²) a leading experiential company. The business is centred on objective-driven, engaging, memorable and creative in-and-out-of-store activations that deliver exponential return on marketing investment. 6 Feb 2013 Read more >>

According to a 2011 International Business Report published by Grant Thornton, 23 percent of companies in the private sector are completely without female representation in senior management - a concerning statistic considering that women bring a completely different style of management into the work environment. Indeed, skills such as task-orientation, empathy and evaluation are necessary to any company's ability to perform at its best. 4 Feb 2013 Read more >>

With ever-changing shopper trends, marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at the shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging. 1 Feb 2013 Read more >>

The increasing incidence of Type Two diabetes can be a direct consequence of unhealthy diets that are low in fibre and high in fat. The good news is that this disease is, in fact, easy to prevent and control, simply by making a few lifestyle changes. 4 Dec 2012 Read more >>

There is nothing as frustrating as waking up every morning and feeling that there is a stronger, healthier and more successful you waiting to break free. The great news is that you don't have to starve yourself or spend hours training in the gym in order to finally encounter the fabulous version of yourself you've been dying to meet. It's the small steps, the simple but permanent changes in lifestyle that will ensure you arrive at your long-awaited destination. 3 Dec 2012 Read more >>

With winter behind us, we begin to look at healthier eating plans as well as fun, light and easy ideas to help us get back into shape for summer. 8 Nov 2012 Read more >>

Leron Varsha, CEO of Fore Good Group highlights the importance of a well devised strategy. Before taking a product to market, there are vital questions you need to ask yourself. 29 Oct 2012 Read more >>

How many of you gun-slinging advertising creatives remember the movie - The Good, the Bad and the Ugly, directed by the spaghetti western maestro, Sergio Leone? 2 Aug 2012 Read more >>

The smartest business decision Roy Weisz ever made was to embrace his unique and somewhat quirky way of viewing the world, rather than shying away from it. In fact, Roy's unconventional mind is the valuable resource that has fuelled a fascinating career and led many clients to success in their advertising endeavours. 1 Aug 2012 Read more >>

Trying to break into a competitive creative industry like advertising can be intimidating. My own experiences of joining the advertising race as a starry-eyed junior, getting to where I am today and everything in between, have taught me a few valuable lessons. 31 Jul 2012 Read more >>

Optus Brands has announced its new role as the sole distributor and brand custodian for Groupe SEB brands Moulinex, Tefal Electrical and Rowenta. Optus Brands forms part of the Fore Good Investment Group. 17 Jul 2012 Read more >>

Pringles, one of the world's most loved chips brands, has announced their new and exciting product improvements, offering consumers a snack "bursting with flavour". 11 Jul 2012 Read more >>

A brand is built through a consistent, relevant and credible message. As the economic outlook continues to be uncertain, now more than ever successful brands must focus on tightly integrating each stage within their brand's business cycle. 3 Jul 2012 Read more >>

Imagine this scenario: You sit in your chair. Fasten your seat belt. Look out the window. And then you hear it: An 18-year-old's voice cracks over the intercom, "Hi guys, I'm Tristan but you can just call me T. I'll, like, be your pilot for a few hours. Enjoy the ride!" 2 Jul 2012 Read more >>

Jared Kushner is one of the dynamic leaders of 00h12 (Twelve Past Midnight) advertising and design agency. Kushner's multi-faceted creative and business capabilities have seen him become a top performing business leader and advertising professional in the South African marketing environment, with just over 12 years of experience in the industry. 29 Jun 2012 Read more >>

Looking for a new and exciting flavour to spice things up in the kitchen this winter? Search no longer. South Africans are in for a treat this winter, with the introduction of Sharwood's range of chutneys to leading Pick n Pay and Spar stores. 21 Jun 2012 Read more >>

00h12 (Twelve Past Midnight) advertising agency is proud to announce that they have been appointed as the new integrated advertising agency for Canova. They will be handling all strategy, channel, advertising, PR and experiential aspects of the account. 13 Jun 2012 Read more >>

Kodak, the worldwide leader in retail print solutions with 105,000 Kodak Picture Kiosks, and DM-Drogerie Markt, Germany's second largest drug store chain, have decided to continue their successful relationship. By end of 2012, DM will be the first European retailer to offer Kodak Photo Books and Kodak Personal Greeting cards nationwide, giving consumers the convenience and ease to create personal, high-quality photo products in minutes. So far, DM has 4,000 Kodak Picture Kiosks in its 1,200 stores nationwide. 15 May 2012 Read more >>

Starting your first day at work is intimidating for anyone, no matter what the chosen field. It's not easy starting at the bottom, however knowing that you are setting the foundations for a long and successful career path should give you enough motivation. In public relations there are a few things that can really help you feel more comfortable and confident as you begin to climb that corporate ladder. 9 May 2012 Read more >>

Growing up I had an Alsatian named Smokey. Smokey was different. He was more intelligent than most Alsatians. Even so, much to my brother (the cat man's) dismay, Smokey was a dog. 8 May 2012 Read more >>

Braun recently unveiled their first ever globally recognised men's dry shaving ambassador, José Mourinho, well known and highly respected football coach. 26 Apr 2012 Read more >>

Pringles, one of the world's most loved chips brands, has announced their new and exciting product improvements, offering consumers a snack "bursting with flavour". 23 Apr 2012 Read more >>

The Fore Good Group, brand custodians for Pringles in South Africa, was recognised at the prestigious P&G CEEMEA (Central and Eastern Europe, Middle East and Africa) Awards recently held in Dubai. The Fore Good team were the proud recipients of the Best Initiative: Local Amplification Award for the success of their SA model of the Pringles Golden Chip global initiative. 20 Apr 2012 Read more >>

Kodak has been named the winner of PC Advisor's prestigious Printer of the Year 2012 Award. 28 Mar 2012 Read more >>

Kraft Food has selected the Fore Good Group as its local partner to distribute selected brands from its extensive brand portfolio throughout South Africa. 22 Feb 2012 Read more >>

The Fore Good Group has been selected to distribute brands from the leading UK FMCG group, Premier Foods, in South Africa. 7 Feb 2012 Read more >>

The South African retail sector has received a significant shakeup since the announcement of Wal-Mart's imminent entry into the field. Leron Varsha, CEO of Fore Good, leading brand builder and distributor in the FMCG sector, maintains that with South Africa's level of expertise, retailers will hold their own against the global giant. 25 Jan 2012 Read more >>

Kilimanjaro may not be the world's tallest mountain, but it is one of the only mountains that has the word Man in it. So if you love your man, and would like him to smell like a fresh mountain, look no further. 6 Dec 2011 Read more >>

The Fore Good Group has launched the Sharwood's range of Asian-inspired cooking-sauces, stir-fry sauces, curry pastes and noodles which contain the aromatic and authentic flavours of the East. Sharwood's is a 100-year-old British brand that has pioneered Indian cuisine in the UK food market since its establishment and bears the Queen's stamp of approval. 28 Nov 2011 Read more >>

According to Diabetes SA, the International Diabetes Federation has disclosed that there are approximately 2.1 million people living with diabetes in SA. In a recent study, the national health laboratory service in SA quoted 4 million - of which 90% are type 2 Diabetics and 10% Type 1 Diabetics. Simply put Type 1 means you are insulin dependent (need injections) and Type 2 can still be controlled without insulin injections (through diet & medication).* 17 Nov 2011 Read more >>

Braun, a premium brand for electrical appliances is now available at DionWired, South Africa's premier electronics and appliances concept store. 7 Nov 2011 Read more >>

Twique Digital, a member of the ForeBrands Integrated Marketing Communications (IMC) Group, has announced that it will be launching Twique Viral using the American platform that won 2011 PODi best practise award. 1 Nov 2011 Read more >>

Some days all that's needed for a quick pick-me-up is a good cup of coffee or tea, sweetened by Canderel that can make all of life's troubles melt away. 18 Oct 2011 Read more >>

The sweetener brand Equal recently caused a stir in Soweto and surrounding areas with an education drive on the health risks of diabetes by encouraging consumers to test their blood glucose levels and at the same time create market awareness for Equal. 12 Oct 2011 Read more >>

It seems the old adage "you are what you eat" may not be quite accurate. It isn't what you eat, but rather how much, and how many kilojoules you consume. 24 Aug 2011 Read more >>

Fore Good, FMCG brand custodians and exclusive distributors of Canderel in South Africa has announced the availability of delicious new Canderel Chocolate coated almonds. 28 Jul 2011 Read more >>

South African consumers are in for a real golden treat. Fore Good, distributors and brand custodians for Pringles in South Africa has announced that R100 000 worth of instant prizes have been placed amongst Pringles Original and Sour Cream & Onion large cans from July to October 2011. 6 Jun 2011 Read more >>

Today we live in a fast-paced digital world where information spreads at lightning speed, conversations happen in real-time, photographs and videos are instantly shared. With so much sharing and networking happening in the digital world, professionals need to develop their personal brand further than just an online profile in LinkedIn or on Facebook. Digital trends show the enormous personal branding opportunities through online engagement, online conversation, and more advancement in search. 28 Apr 2011 Read more >>

Too many PR professionals forget the critical role they have to play as an advisor to the business. Just as financial advisors, lawyers, tax specialists and others taken on this trusted role so too should the PR profession. 26 Apr 2011 Read more >>

Livewired PR, a multi-award winning, strategic public relations company believes there are huge opportunities for PR companies to closely integrate their offerings with the entire marketing mix. 21 Apr 2011 Read more >>

Canderel, patrons of Pink Link, a group devoted to the promotion of breast cancer advocacy, has donated R65 000 so far in a breast cancer support drive. 20 Apr 2011 Read more >>

The Fore Good Group, exclusive distributors for Duracell in South Africa, has announced a new and exciting campaign that will be held over the Easter holidays. 19 Apr 2011 Read more >>

The Fore Good Group, brand custodian and distributor of Canderel in South Africa, has launched Canderel Yellow, a low calorie alternative to sugar made with Sucralose. 5 Apr 2011 Read more >>

Pringles is well known as the premier, perfect snack to watch your favourite game with. This year they are bringing the "gees" to you! 1 Apr 2011 Read more >>

Kelvin Guveya, the winner of Old Spice South Africa's Smell Like a Man Man competition, recently proved he has the heart of a champion. He and his esteemed ladyfriend will be travelling aboard the MSC Sinfonia to Barra Lodge Mozambique after he was chosen as the lucky winner in the Old Spice competition which ran from November to January 2011. Distributor of Old Spice in South Africa, The Fore Good Group, contacted Kelvin in February. to share the good news. 15 Mar 2011 Read more >>

Summer time lunch snacking has never been easier with the new Pringles Twin Pack and free snack box. This snacking offer includes two large Pringle cans and a convenient and handy-to-use snack box that tucks away neatly into any lunchbox, picnic basket or laptop bag. 11 Mar 2011 Read more >>

The Fore Good Group, brand custodian and distributor of Tampax in South Africa, has announced the winner of the Tampax "Girls Night Out" Competition. Janice Page and four of her best friends were treated to a fabulous night out on the town compliments of Tampax on the 26th of February this year. 7 Mar 2011 Read more >>

Pringles Xtreme recently burst on the social scenes of South Africa with their Pringles Xtreme campaign designed to launch the new flavour-packed range which comes in three intense flavours: Exploding Cheese & Chilli, FlaminChilli Sauce and SmokinRibs chips. 2 Mar 2011 Read more >>

The Fore Good Group, brand custodians and exclusive distributors for Duracell in Southern Africa, has announced that Duracell Pre Charged Mini Charger and Duracell 5 x Longer AA4 have won Product of the Year. 7 Feb 2011 Read more >>

The Fore Good Group, brand custodians for Tampax in SA, has launched a competition which will see one woman and her four girlfriends receive a grand prize of a night out to remember! 17 Jan 2011 Read more >>

The Fore Good Group, brand custodians for Clearblue in South Africa, has introduced the breakthrough, Clearblue Digital Ovulation test which within three minutes identifies the best days to conceive. 13 Jan 2011 Read more >>

What's black and white, has six legs and smells like jetfighters and punching? The Old Spice man on his horse. 10 Jan 2011 Read more >>

The Fore Good Group, exclusive distributors for Duracell in South Africa, has announced the launch of the new Duracell Facebook fan page www.duracellpower.co.za. 5 Nov 2010 Read more >>

Fore Good Group, exclusive distributors for Duracell in South Africa has announced that Duracell South Africa, The Power to Break World Records campaign has been named a finalist in PR News' Platinum PR Awards program in the Branding category. The Platinum PR awards are hosted by PR News, the leading publication for communications professionals, now in its 62nd year. 29 Sep 2010 Read more >>

After a crazy weekend of non-stop action from parties, sport, gaming, dating and all the stuff in between, shaving is the last thing on your mind. With about 50,000 hairs on your face, all growing about 0.04cm every 24 hour resulting in that prickly Monday morning stubble, it is time to say goodbye to the weekend and hello to smooth skin. 1 Sep 2010 Read more >>

Multi-award winning PR firm Livewired Communications and its founder Janine Lloyd, who is one of the Top 10 most influential PR people in SA¹, have joined the Fore Good Group. 10 Jun 2010 Read more >>

The Fore Good Group, exclusive distributors for Duracell in South Africa, has announced the winners of their Back to School Promotion - Duracell Ultra Genius - which was held earlier this year at shopping malls around the country. 9 Jun 2010 Read more >>

The Fore Good Group, exclusive distributors for Duracell in South Africa, has announced that Guinness World Records™ has officially verified that Duracell® has broken the world record for the World's Largest Chocolate Bunny. 9 Jun 2010 Read more >>

As a precautionary measure, Braun in Kronberg, Germany, has announced a voluntary recall for Braun Satin Pro and Braun Satin Hair Colour Hairdryers produced between April 2007 and November 2008. None of the other Braun hairdryers and Hair Care appliances is affected, so consumers can continue to use them with confidence. 20 May 2010 Read more >>

Guinness World Records™ is in the process of verifying if Duracell® South Africa have broken the world record for the largest bunny made entirely of chocolate. The solid three-ton chocolate bunny was unveiled on the 19th of March 2010 at the centre court in Sandton City, and is an exact replica of the well-known and loved Duracell® Bunny stretching 3.82 meters in height. This massive sculpture took over one month of planning to create, and was sculptured out of chocolate blocks in a matter of three days by the fastest sculptor in the world - South Africa's own Harry Johnson. 23 Mar 2010 Read more >>

The Fore Good Group, exclusive distributors for Pringles in southern Africa, has announced the relaunch of Pringles potato chips with an innovative campaign called New Tube. The promotion is cleverly designed to create brand awareness for the new and improved Pringles recipe in its iconic tube and now with 90 perfect crisps. 9 Mar 2010 Read more >>

Fore Good is running a Back to School Promotion - Duracell Ultra Genius - at shopping malls around the country until 28th February 2010. 17 Feb 2010 Read more >>

Celebrities and New Yorkers were given the opportunity to pedal for power at the Duracell Smart Lab in the lead-up to New Year's Eve 2010. The aim: to collect approximately 32 000 watt hours of power to light up the 2010 numerals in Times Square. 16 Feb 2010 Read more >>

The Fore Good Group, exclusive distributors for Pringles in southern Africa, has announced that the full range of Pringles Rice Infusions was voted Product of the Year in the snacks category in the Product of the Year consumer survey of product innovation 2010. 9 Feb 2010 Read more >>

Fore Good, Duracell and Toys R Us recently hosted a Toy Run competition, where five eager little winners were chosen to grab as many toys as they could within a thirty-second time limit. 9 Feb 2010 Read more >>

Pringles Rice Infusions is a great tasting rice snack perfect for that summertime nibble. 26 Aug 2009 Read more >>

Canderel® has announced its patronage of the PinkLink Breast Cancer Advocacy which was formed to give patients and those affected by Breast Cancer a voice. PinkLink takes an innovative approach to breast cancer, using advocacy to inform, educate and advise women of their rights. 27 Feb 2008 Read more >>