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Growing a brand through public relationsGrowing a brand takes more than simply selling a product or delivering a service - it requires strategic marketing efforts to foster a positive relationship with not only the brand's target market, but all major stakeholders. As consumers' emotional expectations of brands are increasing, public relations (PR) is key to moulding and shaping the perception that a specific brand occupies in the mind of the public. 12 Jul 2016 Read more

How multimedia-driven content can cut through the clutterOne of the side effects of living in the digital age is that the constant bombardment of messages and digitally driven lifestyles has changed the way our brains perceive and process information. One of the most interesting, yet possibly frightening adaptations, is our diminishing ability to pay attention for extended periods of time. 28 Apr 2016 Read more

SA entrepreneur scoops EMEA Innovator AwardThe Holmes Report has named Elian Wiener, entrepreneur and Chief Executive Officer of Epic MSLGROUP - one of South Africa's leading strategic communications and PR agencies - as one of the top 25 innovators in the communications industry in the Europe, Middle East and Africa (EMEA) region. The Holmes Group is the world's foremost provider of insight, knowledge and recognition to the public relations industry. 4 Jun 2015 Read more

Why brands that emotionally connect still winManufacturing processes can be replicated, products imitated and ideas copied. But, it is not as simple to emulate the authentic relationships South African consumers share with their favourite brands. Nor is it easy to contest the position these products occupy in the minds of their loyal patrons. In the face of technological innovation, globalisation and a bewildering array of traditional and online media, brands can and often do win... now more than ever before. 12 May 2016 Read more

People are not rational and why it's a good thing for brandsAccording to global industry insights published by Saatchi & Saatchi, 64% of business executives consider 'shared values' as the primary reason for building a relationship with a brand. In another study cited in the same publication, when it comes to business decisions 'personal value' based on emotion has twice as much impact on decision making rather than 'business value' derived by logic and reason. 25 Feb 2016 Read more

Publicis Groupe Acquires South African Epic CommunicationsPublicis Groupe [Euronext Paris: FR0000130577, CAC40] announced today the acquisition of the South Africa-based company Epic Communications, the country's leading independent strategic communications firm. 26 Feb 2015 Read more

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