Eighty20 takes another look at the bottom of the South African pyramid - in Cape Town. 24 Apr 2009 Read more >>

Yes it is true, household spending in South Africa is contracting and house prices are falling. True too is the very dismal news about the state of the global economy, an economic tsunami that we surely cannot escape. But is there perhaps some sun shining out of the bottom of the pyramid? 4 Mar 2009 Read more >>

Eighty20 has launched its Trends Database, giving you online access to dozens of 21st century trends. 3 Mar 2008 Read more >>

Eighty20 Consulting have produced an interesting study entitled "Large Grocery Retailers and Their Customers". This is the second time Eighty20 has produced this report, updating it with all new data, and some additional analysis. 18 Feb 2008 Read more >>

"Out of the 23.8 million men in South Africa, you are the only one that holds the key to my heart." (Eighty20 Population Clock) 12 Feb 2008 Read more >>

Eighty20 has launched a population clock at www.eighty20.co.za/popclocks that gives an estimate of the population of South Africa right now. Not only that, it has created dynamic clocks so you can see the estimated population of Gauteng right now, or the number of men, or the number of black people, or the number of people who are HIV positive. 21 Jan 2008 Read more >>

Eighty20 offers a seminar on segmentation, reviewing the most commonly used segmentation models and introducing alternative models, often overlooked or unknown to marketers. 11 Jan 2008 Read more >>

A serious seminar on segmentation, with a light-hearted touch, at the World of Beer in Johannesburg. If not thought through carefully, segmenting your market based on one variable, such as LSM, can be no more effective than segmenting your market based on their alcohol consumption. 13 Dec 2007 Read more >>

Eighty20 has an online poll on its website to gather the marketing community's thoughts on the ANC leadership race, and the next President of South Africa. The 30-second poll asks you who you would vote for, and how you think Jacob Zuma will fare on issues like health, crime and women's issues. 11 Dec 2007 Read more >>

Following Eighty20's great success with their research into South Africa's “Bottom of the pyramid”, Eighty20 will be sharing their analysis into South Africa's much hyped middle class. Researchers, marketers, product developers, and policymakers would all benefit from Eighty20's rigorous quantitative approach, synthesizing various sources into a coherent picture. 16 Oct 2007 Read more >>

What does it mean to be middle class in South Africa? Share your definition with us to win an iPod Shuffle and one free entry to Eighty20's upcoming presentation 'The middle class in South Africa - not a black and white issue' to be held in Cape Town (22 October) and Johannesburg (26 October). 5 Oct 2007 Read more >>

Are you middle class? Do you know who is middle class in South Africa? The Unilever Institute's Black Diamonds research, which has caught the attention of marketers and journalists in South Africa, estimates that the black middle class numbers over 2.5 million adults. But what exactly does it mean to be middle class in South Africa – and why does it matter? 21 Sep 2007 Read more >>

For the last few months, subscribers to Eighty20's Fact-a-Day service have been selecting what they think are the most interesting facts about South African consumers. The most highly rated facts can be viewed at http://www.eighty20.co.za/databases/fad/fad_rating.cgi. 28 Aug 2007 Read more >>

Eighty20 Consulting has released its second study on the South African retail industry, entitled "Analysis of South Africa's large clothing retailers and their customers". The study follows on from their previous research into the retail environment where the focus was on the FMCG market ("Large Grocery Retailers and Their Customers"). 22 Aug 2007 Read more >>

As the public sector strike goes into its second week, and we are bombarded with numbers of people striking and wage increase demands, one thing that rarely gets mentioned in the media is how much a nurse or a teacher makes in this country. 19 Jun 2007 Read more >>

Eighty20 Consulting have produced an interesting study entitled "Large Grocery Retailers and Their Customers". The report draws from a wide and comprehensive range of data, and offers insight into shopping patterns and behaviour as well as some interesting data which aligns consumer’s store preference with their media preference. 21 Feb 2007 Read more >>

Expanding on the successful Bottom of the Pyramid seminars, Eighty20 brings you a combined presentation and township tour in Cape Town, jointly hosted by Eighty20 and Camissa.  4 Oct 2006 Read more >>

With the weather starting to improve and the flowers coming out, we should all be happy, but are we? Psychologists say it is possible to measure happiness and US Professor Ed Diener has created a happiness test to do just this.  29 Sep 2006 Read more >>

Following the tremendous interest in this research generated by the Johannesburg presentation in July and the widespread reference to its findings in the press, Eighty20 will host a Cape Town presentation of its on-going research into the low income market in South Africa. 8 Aug 2006 Read more >>

While the precise scale and trajectory of poverty in South Africa is a matter of fierce debate, there can be no doubt that the poor comprise a significant proportion of the population. Eighty20's conservative estimates based on AMPS indicate that over one million households in South Africa have a per capita income of less than R5 per day.  9 Jul 2006 Read more >>

Inspired by the work of C.K. Prahalad and others on the Bottom of the Pyramid, Eighty20 brings you a fascinating overview of the low-income market in South Africa.  14 May 2006 Read more >>

"There are three types of lies - lies, damned lies, and statistics." - This quote has been attributed to Mark Twain, Benjamin Disraeli, Alfred Marshall, and a few other dead people. 26 Mar 2006 Read more >>

Eighty20's Fact a Day (FAD) is running a Valentine's day competition for all fact lovers out there. And we are rewarding your FAD promiscuity with romantic prizes. 5 Feb 2006 Read more >>

Have you been on an airplane? Then you are part of a privileged South African demographic. Around 88% of South Africans have never been on a plane. 9 Jan 2006 Read more >>

Do you want to be most popular person at the water cooler? Impress the ladies with your knowledge of South African statistics? Dumbfound the men with the breadth of your consumer knowledge? 3 Oct 2005 Read more >>

Eighty20 challenged marketers to guess their own Living Standard Measure (LSM) in a competition advertised on this website in June. Since then, more than 2,500 people took up the challenge. 13 Sep 2005 Read more >>

Are you looking for reliable stats on the South African consumer market, but want to look beyond AMPS? Do you want an update on the Census 2001 figures? StatsSA's Labour Force Survey is one of the most valuable but underused databases of consumer information in South Africa. Contrary to what many believe, the database contains much more than labour statistics. 26 Jul 2005 Read more >>

So you think you are LSM 10 do you? You drive the fancy car. You live in a big house in a nice clean suburb. You have a high paid job in marketing. Of course you are LSM10! Or are you? Visit the Eighty20 Consumer Information Portal and discover for yourself if you really are big time. You might be surprised.  8 Jun 2005 Read more >>

In an article that appeared in the Business Day on May 10, 2005, S'bu Mngadi, the corporate and strategy officer of Cell C writes about the importance of Take a Girl Child to Work Day, an initiative it sponsors. As someone who once was a girl child and is now privileged enough to work, I fully support the campaign's laudable intentions. 1 Jun 2005 Read more >>

This Mother's day, you may have bought your mother a card, or perhaps called her, but have you ever thought of what life is like for the average mother in South Africa?  8 May 2005 Read more >>

Are you tired of paying for 'inflation based price increases' that might be far above inflation? Was your salary increase last year inflation based? Did your landlord or other service provider raise their prices based on inflation, or do you think it was just some arbitrary figure? Do you even know what the inflation rate is? 15 Mar 2005 Read more >>

Whether it is gambling or banking, talking in chat rooms or online dating, South Africans are spending an increasing amount of time on the internet. Wouldn't you like to see if you are spending more time on the net than everyone else? 20 Oct 2004 Read more >>

Ever wondered how your salary measures up? Ever wanted to know the difference in salary between a domestic worker and a fashion model? Eighty20's technology allows you to use the Census data, for free, to select your job and see how your salary compares to the rest of South Africa. 11 Aug 2004 Read more >>

Did you know that 23% of people who have been on a diet over the past year admit to being heavy eaters of chocolate, versus a national average of 15%? How about 5.9% of dog owners admit to being a victim of violent crime in the past 12 months. (6.0% of cat owners, and 7.3% of fish owners, yet only 4.5% of caged domestic bird owners) 5 Jul 2004 Read more >>