On Thursday, 29 October and Wednesday, 4 November 2009 organisers and sponsors of the Your Child Kids Expo gave Cape Town and Johannesburg companies the opportunity to experience what this unique expo will be all about. 13 Nov 2009 Read more >>

Every year the 31st of October is marked by a couple of mild attempts by South Africans to celebrate Halloween. Last year, however, an alternative, indigenous celebration was introduced by Egg Marketing & Communication and this year they are planning to build on this. 15 Oct 2009 Read more >>

The Your Child Kids Expo, South Africa's premier, ‘can't miss' children's and family show, to be launched early in 2010, promises to be as rich and colourful as the families of its host country. Organisers are therefore very happy to also welcome a wide selection of products and services specifically aimed at the Afrikaans market, to the expo. 4 Sep 2009 Read more >>

‘Green' is the new ‘black' and it has become quite fashionable to be eco-friendly lately. However, beneath this trend lies a much more serious, multi-faceted issue - that of being sustainable. 14 Aug 2009 Read more >>

Organisers of the Your Child Kids Expo, in partnership with Media24, National Geographic Kids, Peugeot, Koowee and Jungle Beat have declared ‘open season' on floor space at this first ever family and kids inspired expo in South Africa. 17 Jul 2009 Read more >>

Egg Marketing & Communications, specialists in the children's and family industry, recently participated in a creative pitch for the Disney Channel, an affiliate of Walt Disney Television International. 15 Jul 2009 Read more >>

On Tuesday, 5 May, Percy Knight, project manager at Power Developments, introduced third-year Town Planning Students of the Cape Peninsula University of Technology (CPUT) to one of their latest, ground-breaking projects, The Village Family Shopping Centre. 21 May 2009 Read more >>

Bostik Prestik is the original, reusable adhesive - a fact which is underlined by people's reference to similar products as ‘Prestik' regardless of the brand. The product has become such an integral part of our everyday lives that we sometimes forget how truly unique it is. 5 May 2009 Read more >>

Construction of a new shopping mall of 19 000m² at an estimated cost of R250 million on the outskirts of Somerset West is expected to commence in 2010. 10 Mar 2009 Read more >>

Being leaders in connecting families and children with brands, Egg Marketing & Communications has just launched Africa's first family and children's industry platform, Chirp Network. 9 Mar 2009 Read more >>

Being leaders in connecting families and children with brands, and building on the success of their monthly newsletter, Chirp, Egg Marketing & Communications will be launching Chirp Network, Africa's first family and children's industry network platform, in February this year. 26 Jan 2009 Read more >>

Most South African marketers understand that strong brands can boost sales and licensing forms part of most companies' strategic marketing plans or new business development. Our children's retail aisles are colourful portrayals of the latest and greatest. 12 Jan 2009 Read more >>

With the launch of Frostings Cupcake Boutique, one is bound to find something to celebrate this season - even if it's just the pure delight of the bakery's beautiful creations. 11 Dec 2008 Read more >>

Every year on the 31st of October South Africans attempt to celebrate the American holiday of Halloween. However, this year, marked the birth of the Bornfree Children's Festival - an alternative, indigenous way to celebrate the 31st of October, courtesy of Egg Marketing & Communications. 28 Nov 2008 Read more >>

The 31st of October 2008 once again marked a couple of mild attempts by South Africans to celebrate Halloween. It also marked the birth of the Bornfree Children's Festival - an alternative, indigenous way to celebrate the 31st of October, courtesy of Egg Marketing & Communications. 6 Nov 2008 Read more >>

South Africa's business sector has an important role to play in the upliftment of the country's children. In 2006, ABI, the soft drink division of SAB Ltd., launched the Coca-Cola Make Your Mark School Programme, which focuses on introducing learners to the world of business. 5 Nov 2008 Read more >>

A closer look at homegrown children's brands and entertainment properties and the licensing thereof. 31 Oct 2008 Read more >>

Bostik Prestik is the original, reusable adhesive - a fact which is underlined by people's reference to similar products as ‘Prestik', regardless of the brand. The product has become such an integral part of our everyday lives that we sometimes forget how truly unique it is. 29 Oct 2008 Read more >>

The first day of ‘Big School' can be a daunting experience. However, this year Grade One learners and their parents received a warm welcome, thanks to the Safari and Your Child Big School Survival Drive. 29 Jan 2008 Read more >>

Following the launch of the very successful Coca-Cola Make Your Mark School Programme in schools around the country this year, the first Make Your Mark Gala Evening was held in Johannesburg on 26th of October to announce and celebrate the learner entrepreneurs of 2007. 12 Nov 2007 Read more >>

Welcome to the dipping-dunking, underwater world of the I&J Dippy-Dunkers! Here water is not only the play park of Savvy the seal and his friends, but also the source of tasty I&J Fish Fingers. 5 Nov 2007 Read more >>

Marketing is a form of communication and, when implemented responsibly, has an important role to play within the family and children's market. One can, for example argue that the lack of effective marketing of health food products to kids, has had just as big an impact on obesity levels as the irresponsible marketing of ‘junk food'. 1 Aug 2007 Read more >>

Children are powerful consumers – they have their own purchasing power, they influence what their parents buy and they are the adult consumers of the future. Appropriately referred to as ‘the market of many' children are deeply involved with their parents, whose buying decisions are often made within the child-gatekeeper relationship. 10 Jul 2007 Read more >>

The family unit is one of the most fascinating ‘organisations’ in today’s society - most notably when it comes to consumer dynamics. It is therefore important to understand the different roles children, mothers (wives) and fathers (husbands) play within this unit and how they influence one another’s buying decisions. 4 May 2007 Read more >>

One only has to look at the rise in obesity amongst our youngsters, as well as the high-tech wonders on the toy shelves to realise that technology has a firm foot in the playroom’s door. Almost every popular toy has been technologically enhanced to achieve higher popularity and sales. 18 Apr 2007 Read more >>

Since its inception in 1993, Coca-Cola’s school incentive programme, PIE (Partners in Education) has made significant strides in promoting schools’ financial independence. 30 Mar 2007 Read more >>

When is a benefit truly a benefit in mom’s eyes? To answer this question one needs to understand the different roles, lifestyles, life-stages and perceptions of mom and how these translate to her needs. 16 Mar 2007 Read more >>

The 21st century dad is very far removed from the distant, disciplinarian father of fifty years ago. Changes in social structures have allowed dads to develop into more accessible, emotional and compassionate fathers and, in general, dads play a more active role when it comes to their children. 8 Mar 2007 Read more >>

Egg Marketing & Communications is very excited to announce the launch of their new monthly family insight newsletter, ‘Chirp’. The aim of the newsletter is to share insights on this ‘market of many’ and the influence the different members have on one another’s buying behaviour. 28 Feb 2007 Read more >>

A pet is a loving companion and can bring great joy to the right owner, but with it comes commitment and responsibility.  27 Nov 2006 Read more >>

Canal Walk Shopping Centre will be helping the SA Red Cross Air Mercy Service lift off the 'Give Them Wings' campaign with an exhibition of wire art on 28 to 30 July. 25 Jul 2006 Read more >>

The call comes in. Someone is in distress. Within minutes a helicopter is dispatched - pilot and paramedic are on their way. A life is saved. 6 Jul 2006 Read more >>

This holiday season ZOOB, the moving, mind-building construction toy from Ideal and Toy Wholesalers and the MTN Sciencentre at Canal Walk Shopping Centre, will offer boys and girls between the ages of 6 and 12 the opportunity to become qualified ZOOB Construction Engineers. 4 Jul 2006 Read more >>

ZOOB, the increasingly popular construction toy from Ideal Cycle and Toy Wholesalers, has joined forces with South African Airways to bring smiles to the faces of youngsters flying with South African Airways this holiday season. 3 Jul 2006 Read more >>

The Children's Christmas dreams project needs your help to bring love and joy to every child in need this Christmas, regardless of race, colour or creed. 6 Dec 2005 Read more >>

The best thing about Christmas is fun and there will be laughter aplenty at the Canal Walk Christmas Tree Cabin in the magical forest, where children will be able to design their very own Christmas Tree in a fairytale festive setting. 5 Dec 2005 Read more >>

With the launch of its interactive 'stay and play' promotions at independent toy retailers across Gauteng, ZOOB is rapidly making its way onto girls' and boys' gift lists this year. 22 Nov 2005 Read more >>

CAMI Education is adding an element of 'movement' to its perceptual software proposition with a series of 'CAMI Perceptual Experience Events', created and developed for them by Edu-Promo. 20 Oct 2005 Read more >>

It's no secret that the youth market is a force to be reckoned with. With an estimated annual spending power of approximately R4 billion+ in the form of pocket money and an additional R20 billion+ which South African parents spend yearly on their children, it's no wonder businesses are trying to tap into this market. Children also have a growing influence on family buying trends.  6 Sep 2005 Read more >>

South Africa's business sector has a very important role to play in the development and upliftment of the country's children. Its contribution, in the form of sponsorships and resources, is much needed in a country where funds are not always in abundance.  20 Jul 2005 Read more >>

Eco-friendly cleaning material, un-leaded petrol, ozone-friendly deodorants; healthier snack and fast-food options - there is definitely a market for being concerned about the consumer's well-being.  29 May 2004 Read more >>

The ethics of marketing to children have never been more controversial and various industry sentries are on high alert. Nowhere is this more apparent than in the food industry which currently faces angry resistance from health institutions against the growing increase in child obesity - and rightly so. 2 Feb 2004 Read more >>