EXP and MTN win Best Integrated Sport Marketing Campaign award - EXPEXP, together with client MTN, won the award for the Best Integrated Sport Marketing Campaign for their work on the MTN8 football tournament, at the prestigious Discovery Sport Industry Awards held at the Sandton Convention Centre on Thursday, 13 February 2014. 18 Feb 2014 Read more >>

EXP SA announces new group agency structure - EXPIn December of last year, EXP SA announced as part of the agency's expansion plans for its business in 2014 and beyond, that it would be launching specialist businesses off the back of its existing service offerings. 17 Jan 2014 Read more >>

EXP announces exciting changes for 2014 - EXPA plan that has been brewing in the executive boardrooms of EXP SA is about to be revealed and as any respectable brew master would know, the real test lies in the tasting thereof. 6 Dec 2013 Read more >>

EXP South Africa was voted the Specialist Agency of the Year for the second consecutive year, at the Financial Mail 2012 AdFocus Awards held in Johannesburg on 28 November. 3 Dec 2012 Read more >>

EXP SA nominated for Sport Agency of the Year and five others - Virgin Active Sport Industry Awards - EXPEXP South Africa has been shortlisted for the Sport Agency of the Year for the third year running after a rigorous judging process was concluded by the Virgin Active Sport Industry Awards last week. In addition, the agency along with its clients has been shortlisted for five other awards. According to the Sports Industry Group the entries were carefully selected from a high standard and record number of entries. To have earned a place on the shortlist represents an immense achievement. 6 Nov 2012 Read more >>

Telecommunications company looks forward to first year sponsorship with the creative industry's flagship conference and expo. 29 Feb 2012 Read more >>

Exp SA voted AdFocus Specialist Agency of the Year - EXPExp SA was voted the Specialist Agency of the Year at the Financial Mail AdFocus Awards, held in Johannesburg recently. 25 Nov 2011 Read more >>

Current Virgin Active Sport Industry Awards Sports Agency of the Year (2011), Exp South Africa received eight nominations for the 2012 edition of the prestigious sports industry awards, after the shortlist was announced by the organizers. 31 Oct 2011 Read more >>

Exp signs major new business - EXPSponsorship and brand activation agency, Exp has experienced a major revenue spurt over the past few months, having grown the business by 26% for the year to date, after securing multiple pieces of new business. 28 Sep 2011 Read more >>

Exp wins a Bronze Loerie Award for PR campaign - EXPAward-winning experiential and sponsorship marketing agency Exp, won a Bronze Loerie Award in the PR Communications category at the 33rd Annual Loerie Awards this past weekend, 16-18 September 2011, at the Cape Town International Convention Centre. They were awarded the Loerie for their PR execution of the MTN8 Last Fan Standing campaign. 21 Sep 2011 Read more >>

Bringing the Absa brand to life at Absa Cape Epic - EXPAfter 8 gruelling days, the 2011 Absa Cape Epic came to an end on Sunday, 3 April with Burry Stander and Christoph Sauser of the 36ONE Songo Specialized team being crowned overall winners, after finishing the last 8 days in an overall time of 28:44.44,0. 5 Apr 2011 Read more >>

Exp wins Sports Agency of the Year and Best PR at Virgin Active Awards - EXPExp South Africa was voted the Sports Agency of the Year and received the award for the Best Use of PR in a Sports Campaign for MTN Last Fan Standing, at the inaugural Virgin Active Sports Industry Awards held at Emperors Palace on Thursday, 17 February 2011. 22 Feb 2011 Read more >>

Just four months after Sandile Ndzekeli replaced Justin Sampson as CEO of Exp South Africa, the business has not only remained stable but also showed 11% growth as it recently won five out of six pitches in the past few months, generating additional revenue for the company. 12 Nov 2010 Read more >>

Exp to host the 3rd African Experiential Marketing Summit - EXPExp will be hosting the 3rd African Experiential Marketing Summit at Montecasino, Johannesburg on 20th October 2010. 10 Sep 2010 Read more >>

Exp reflects on the last quarter and counts a Guinness World Record amongst its World Cup campaigns - EXPDespite the residual effects of the global economic crisis, the sponsorship marketing industry in South Africa has seen an increase in spend invested as a direct result of the 2010 FIFA World Cup™. The past 24 months have seen increases in leverage budgets and additional rights purchased, all with the aim of heightening brand awareness during this time. 3 Aug 2010 Read more >>

World record attempt for 38-match FIFA prize winner - EXPOn Friday, 4th December, when the world's attention was turned towards the tip of Africa for the official draw for the 2010 FIFA World Cup in Cape Town, amidst the hullabaloo of global football administrators, soccer players, sponsors and Hollywood celebs attending the event, a very unique story unfolded for an everyday South Africa football fan who recently became the luckiest supporter in the world. 7 Dec 2009 Read more >>

Exp activates African leg FIFA World Cup Trophy Tour by Coca-Cola - EXPWorld football's greatest prize - the FIFA World Cup™ Trophy, has just concluded the African leg of its biggest ever global tour as part of the FIFA World Cup Trophy Tour by Coca-Cola in anticipation of the 2010 FIFA World Cup™. Experiential marketing agency, Exp, who has an African footprint of 22 offices across Africa, have successfully activated the event in 12 countries of the African tour. In addition, Exp developed the strategic, creative and logistics toolkit for the Coca-Cola Trophy Tour, utilised in many other countries. 7 Dec 2009 Read more >>

Five years ago, on 1 October 2004, Exp Sponsorship, which forms part of the Exp Group, was established as a specialist sponsorship business in South Africa, in line with the groups' vision to diversify their business offering. 6 Oct 2009 Read more >>

Energy and chemicals company Sasol recently appointed Exp Sponsorship to head up the company's new football sponsorship venture. The contract encompasses Sasol's involvement in women's football in South Africa at both provincial league and national team levels. 7 May 2009 Read more >>

Exp gets hands-on with sanitation education - EXPSpecialist sponsorship and brand activation agency Exp South Africa recently oversaw an innovative project that aimed to teach children in rural schools about the importance of keeping clean. 6 May 2009 Read more >>

Exp Sponsorship scooped the prestigious Marketing Services Agency of the Year award at the 2009 AdReview Night of the Stars event on 23 April. 4 May 2009 Read more >>

Exp South Africa is flying high after the company won four awards at the recent Marketing Excellence Awards. 18 Mar 2009 Read more >>

Dani du Plessis and Cyndi-Lee de Cerff, the two students sponsored by Exp Agency to attend the 2nd African Experiential Marketing Summit, which took place on 3 September at Montecasino, share their thoughts on the event. 12 Sep 2008 Read more >>

Ryan Fitzsimons, CEO of The Gigunda Group, enthralled delegates at the 2nd African Experiential Marketing Summit with his presentation on Destination Devotion. 10 Sep 2008 Read more >>

The following is a summary of Andy Rice, chairman of Yellowwood Future Architects' presentation from the 2nd African Experiential Marketing Summit. 9 Sep 2008 Read more >>

Bernd Schmitt, PhD, Robert D Calkins Professor of International Business and executive director of the Center on Global Brand Leadership at Columbia Business School in New York, told delegates at the 2nd African Experiential Marketing Summit he was glad to hear that experiential marketing is alive and kicking in Africa. 8 Sep 2008 Read more >>

During the 2nd African Experiential Marketing Summit held on 3 Septmeber, Kim Skildum-Reid from Power Sponsorship in Australia gave marketers plenty of food for thought about the way in which sponsorships are run. 5 Sep 2008 Read more >>

Ryan FitzSimons is the founder and CEO of Gigunda Group, a full-service innovation and involvement agency dedicated to delivering unforgettable brand experiences. 1 Sep 2008 Read more >>

Exp Agency is proud to announce the names of the three students the company is sponsoring to attend the 2nd African Experiential Marketing Summit taking place on 3 September 2008 at Montecasino. 29 Aug 2008 Read more >>

“What attracts customers to any company is a great customer experience,” says Bernd Schmitt, PhD - Robert D Calkins Professor of International Business and executive director of the Center on Global Brand Leadership at Columbia Business School in New York. 26 Aug 2008 Read more >>

The way in which we look at relationships between brands and consumers, I think, has changed a lot because we've learnt a tremendous amount in the past few years (and I really do mean 'few', i.e. four or five) about how the brain works. 20 Aug 2008 Read more >>

Second African Experiential Marketing Summit - final agenda and speakers announced - EXPAs the 2nd African Experiential Marketing Summit draws near, Exp and Marketing Mix are pleased to announce the finalised agenda and line-up of speakers. 18 Aug 2008 Read more >>

Carol Abade, Group CEO of Exp, will be presenting a keynote speech on Influencing the Influencers at the African Experiential Marketing Summit on 3 September 2008, in Johannesburg. 11 Aug 2008 Read more >>

Kim Skildum-Reid heads up Power Sponsorship and is one of the world's top corporate sponsorship consultants, trainers, speakers, and authors, with 22 years experience across the US, Europe, Asia, the Middle East, and Australasia. 4 Aug 2008 Read more >>

Experiential marketing guru Bernd H. Schmitt in SA - EXPFounder and director of Columbia Business School's Center on Global Brand Management, Bernd H. Schmitt brings his wealth of expertise to South Africa at the 2nd African Experiential Marketing Summit in September. 28 Jul 2008 Read more >>

African Experiential Marketing Summit - EXPExp and the Marketing Mix are please to announce the date for the second African Experiential Marketing Summit. It will be held on 3rd September at Montecasino, Johannesburg. 30 Jun 2008 Read more >>

Exp Nigeria implements another successful activation for Heineken - EXPWith Heineken in the third year of its global sponsorship of the UEFA Champions League, Heineken Nigeria has rolled out an exciting campaign called the Heineken Champions Planet for the second consecutive year. 21 May 2008 Read more >>

Earlier this week, Exp hosted its annual Christmas Party and celebrated 25 years in the brand marketing field. But the end-of-year celebrations went down in a much more meaningful way than just enjoying lunch, entertainment and drinks, as year-end functions typically go. 11 Dec 2007 Read more >>

Sand sculpting overview - EXPExp. The Demand Activation Agency is proud to announce the launch of a sand sculpting opportunity to the South African market place.  22 Aug 2006 Read more >>

Shaping the dream: how Exp helped in Ghana's FIFA World Cup success - EXPIn 2004/5, Exp Sponsorship negotiated a sponsorship for mining power house Gold Fields Ghana for the Ghana National Team, better known as the Black Stars, and the Ghanaian Football Association (GFA). 27 Jun 2006 Read more >>

In today's cluttered media environment and with the slow death of the 30-second advert as we know it, sponsorship and events are gaining increasing popularity with brand marketers. Having recently attended sponsorship conferences in both London and Chicago, the message is loud and clear that brands are looking beyond traditional media to reach and engage their target markets. 13 Jun 2006 Read more >>

Celtel's sponsorship of Zambia's prestigious annual Ngoma Awards for Arts & Culture was a glittering success when it was presented to an appreciative audience in Lusaka on Friday 2 December. 12 Dec 2005 Read more >>

Exp. The Demand Activation Agency has launched an innovative marketing campaign for Toyota SA, which allows for their new products and technology to be personally experienced by the consumer. 27 Nov 2005 Read more >>

Absa has appointed a 50.01% black-owned company, Exp Sponsorship, as the lead agency for its multi-million rand sponsorship portfolio. Exp Sponsorship will consolidate Absa's portfolio which includes soccer, new rugby properties, the Absa Relay, arts and culture including KKNK, the Absa L'Atelier Art competition and all internal staff events.  31 Aug 2005 Read more >>

EXP - Africa's Largest wholly owned Marketing Agency and vibrant young new Brand Agency Berge Farrell have launched a Joint Venture into Africa that can only bode well for Brands across the continent. 28 Aug 2005 Read more >>

It has come to Exp.'s notice that some companies are claiming positions and values that are simply not true with reference to their networks in Africa. 27 Jun 2005 Read more >>

"Our success at becoming one of the top 3 airlines to travel within USA [within first 18 months of operation] is driven solely by our understanding and the attention we have given the consumer for true engagement." - Tim Mapes, Vice President Marketing & Customer Experience, Song Airlines. 7 Jun 2005 Read more >>

"We wanted people to have had a great experience, even though they had not physically played the game." As discussed in a previous article Exp. recently attended an International Experiential Summit in the USA, and were pleasantly surprised to find that as an experiential agency, we are up with the best, if not ahead of the game when it comes to true engagement with consumers. 19 May 2005 Read more >>

At the 2005 Experiential Summit in Chicago, Cathy Bessant - CMO for Bank of America - said "Traditional advertising requires seven times more spend today to be effective, than it did five years ago, and even if consumers are listening over time, they are shutting the door on true engagement through this medium." So what drives demand? 18 May 2005 Read more >>

Due to the many requests that we receive, Exp.The Demand Activation Agency is happy to announce that it will be offering a pure logistics service to our clients, for activities that do not require any client service management and/or strategic & design input. 13 Apr 2005 Read more >>

Shell Helix oil - who would ever imagine trying to bring an OIL brand to life, and what's more at a Rand Show consumer experience? Well Exp. have...in conjunction with Shell's promotional advertising agency rmg.connect. Now you can experience this at the Rand Show. 30 Mar 2005 Read more >>

South Africa's new low-cost national bank account, "Mzansi" was launched on 25th October2004. Exp.Momentum was commissioned to strategically advise and activate the experiential requirement of the campaign with the development of a focused outreach campaign that would establish awareness of the Mzansi Account and educate the, largely unbanked, target market on usage and benefits. 14 Feb 2005 Read more >>

Exp.Sponsorship launched the all-new, revitalized ABSA CUP at the top of the Carlton Hotel last Sunday (Feb. 6th). PSL's COO, Sizwe Nzimande and ABSA's Group Executive (Group Marketing & Communications) Brendan O'Donnell did the draw for the first round of the ABSA CUP 2005, which was broadcast live by SABC Sport.  9 Feb 2005 Read more >>

Exp. Momentum, the leading providers of experiential marketing services across Africa, whose services include: Product Launches, Youth Marketing, Social Marketing/CSI, Presence Marketing, Sampling, Experiential Theatre, Mobile Marketing, Research, Sales Promotion and Experiential POP, have added another string to their bow by launching Exp.Sponsorships. 10 Oct 2004 Read more >>

Does the market place properly understand the value of Experiential Marketing in their brand building challenge? Or, is it another buzz word that we can get excited about and "experiment" with?  23 Aug 2004 Read more >>