No longer can brands rely on the loyal, regular and rational customer; in fact, products are likely to be bought by a disloyal, irregular and emotional customer. Essentially, companies need to totally rethink their marketing strategies. So said Pip Hainsworth, guest speaker at Continental Outdoor Media's first Continental Conversations function. 17 May 2012 Read more >>

Continental Outdoor Media's billboard strategy at airports has successfully decluttered the space as well as created a better solution for marketers. 4 May 2012 Read more >>

The new and largest Woolworths store, to be opened at Nicolway Shopping Centre next week, already has customers intrigued, with its large and impactful billboard sign outside the centre. 17 Apr 2012 Read more >>

The total loss of revenue of the proposed alcohol advertising ban is expected to be around R2.6-billion, resulting in about 2500 jobs in the media industry being threatened - and this number is a "conservative estimation," said Barry Sayer, CEO Continental Outdoor Media. 22 Mar 2012 Read more >>

Continental Outdoor Media today launched its 'off the shelf' Citilite networks, enabling media agencies and marketers to book networked sites from their desks with ease. 1 Mar 2012 Read more >>

The US's most important annual sporting extravaganza - The Superbowl - highlights the significant potential of out-of-home advertising to ingeniously reach millions of consumers captivated by the media's promotion of the event. Continental Outdoor Media CEO Barry Sayer said South African outdoor media companies can harness South Africa's ubiquitous love of sport to uniquely engage viewers ahead of a major sporting event. 24 Feb 2012 Read more >>

The Motorola RAZR phone's outdoor advertising campaign at OR Tambo International Airport in Johannesburg proved that cleverly executed ads can stand out amid significant clutter. 15 Feb 2012 Read more >>

Continental Outdoor has been rated highest in the Advertising Agencies/Outdoor sector in Zambia and will receive the PMR Diamond Arrow Award in March 2012. 10 Jan 2012 Read more >>

The streets of Jo'burg are hotting up with the latest innovation to be delivered from Continental Outdoor. 14 Dec 2011 Read more >>

Materials handling supplier Barloworld Handling has launched its most comprehensive marketing campaign in recent years in support of its Hyster brand and to help address the use of Hyster as a generic term for forklifts. 14 Dec 2011 Read more >>

Continental Outdoor Media (Zimbabwe) was awarded 2nd prize - Best Media House category in the 2011 Superbrands awards held at the Rainbow Hotel, last week during a glittering award ceremony, hosted by The Marketers Association of Zimbabwe. 12 Dec 2011 Read more >>

Julieah Muthama has been appointed as Managing Director of Continental Outdoor Media's Rest of Africa operation, reporting to Barry Sayer, CEO of Continental Outdoor Media. 23 Nov 2011 Read more >>

Continental Outdoor Media (Namibia) donated 20 Olea Africana (African Olive) trees to support the City of Windhoek's efforts to plant 2500 trees for National Arbor Day on 14 October 2011. 9 Nov 2011 Read more >>

Continental Outdoor held their annual Flex Face Fashion Show at their Head Office on Friday 30 September with staff and clients who transformed billboard flex faces into outfits that encapsulated the essence of each of their relevant brands. 5 Oct 2011 Read more >>

The exclusive advertising rights that Continental Outdoor offer, in partnership with the SPG Group at all the Gautrain stations, has increased the reach for advertisers since the second stage of the project launched on 2 August 2011. Marketers have capitalised on the extended exposure this offers at the new Sandton, Rosebank, Midrand, Centurion, Pretoria and Hatfield stations. Since the launch of OCD2 (the second leg) over 20 000 passengers have been using the system per day. 19 Aug 2011 Read more >>

Continental Outdoor Media has been ranked 8th out of a hundred SME's in Tanzania in a survey conducted by Synovate in East Africa. The survey was conducted to determine whether the dream of East Africa becoming one market and a formidable economy is being realised. 27 Jul 2011 Read more >>

Barry Sayer, CEO of Continental Outdoor Media, Africa's leading outdoor advertising company, was unanimously elected as President at the recent 52nd annual General Assembly of FEPE International. 29 Jun 2011 Read more >>

Continental Outdoor Media, with their partners The Strategic Partnership Group (SPG), a Bombela Concession Company partner in the Gautrain project, have launched their advertising opportunities at the six new Gautrain stations at a function held at their Head Office in Bryanston. 24 Jun 2011 Read more >>

Continental Outdoor have been going large in Namibia! 20 Jun 2011 Read more >>

The new Lesley Pearse novel, "Belle", has shot to number one on the local bestseller charts after just two weeks of flighting on Continental Outdoors' Citilite range. The campaign has still two more weeks to run and will end on 15 March 2011. 2 Mar 2011 Read more >>

The New Age, together with Continental Outdoor, strategised, developed and implemented their national launch campaign for the newspaper. 22 Feb 2011 Read more >>

McLaren Mercedes team driver Lewis Hamilton, and sponsor Johnnie Walker have joined forces to promote responsible drinking in Angola. 9 Feb 2011 Read more >>

Continental Outdoor has reinvented the use of internal illumination on its Citilite range by adding a colour-changing effect which operates from an innovative internal mechanism. "Rainbow lights", designed by Nuno dos Santos, the Senior Designer at Continental Outdoor, allows for colour changes on specific design elements, thereby creating additional movement and rainbow effects on what would normally be a static image. 18 Nov 2010 Read more >>

The Spring air was abuzz with flair and fashion on Friday 17 September. Continental Outdoor held their annual Flex Face Fashion Show at their Head Office amid a bevy of beautiful staff and clients who transformed billboard flex faces into outfits that encapsulated the essence of each of their relevant brands. 21 Sep 2010 Read more >>

Continental Outdoor has won the Out of Home category in the 2010 MOST Awards for the second year in a row! This award recognises excellence in Sales and Marketing as judged by advertising agencies, marketers and media specialist agencies. 6 Sep 2010 Read more >>

The highly successful Citilite range, first introduced from France and patented in South Africa and sub-Saharan Africa by Continental Outdoor in 2003, has now been launched in Zimbabwe with the erection of numerous structures in Harare. 2 Jul 2010 Read more >>

Vanish washing powder has painted the town pink using Continental Outdoors' Citilite range. The tactical campaign, designed to create high awareness and reach over the three-month flighting period by saturating high traffic volume areas, will leave its mark... whilst the washing powder certainly won't! 7 Jun 2010 Read more >>

Whether it's through a massive six thousand piece puzzle, constructed piece by piece on the billboard, or a giant oversized quilt that took three months to stitch, the Allan Gray billboard campaign has always actively promoted Allan Gray's philosophy of long-term thinking. And this new execution, flighted on a Continental Outdoor Super Sign in Cape Town, is no different. 10 May 2010 Read more >>

Ster-Kinekor Theatres has opened its first cinema multiplex in the mountain kingdom of Lesotho, as part of the company's strategy to expand into Africa. 13 Apr 2010 Read more >>

As part of its vision to improve the outdoor advertising industry in South Africa, Continental Outdoor has embarked on a project to remove obsolete media types from the former township areas. This project is specifically aimed at improving the streetscape environment in and around residential areas in the former townships. 24 Mar 2010 Read more >>

Continental Outdoor Media has aligned its corporate social investment spend with its core business objectives and imperatives. This strategic approach over the past few years has resulted in CSI initiatives being moved largely out of the charitable sphere into one in which true partnerships have been forged with key beneficiaries. The two main entities that benefit from this are Food & Trees for Africa and The Dewildt Cheetah Centre. 18 Mar 2010 Read more >>

PIKITUP Johannesburg has reappointed INM Outdoor as the service provider to roll out and install street litterbins throughout the City of Johannesburg, including the inner city area. 26 Nov 2009 Read more >>

The signature Tic Tac breath freshener packaging has transferred its iconic shake, rattle and click dispensing functionality onto INM Outdoors' Citilite range. INM Outdoor, in conjunction with Morris Jones, conceptualised this novel creative idea which clearly demonstrates the external manifestation of the Tic Tac brand. 11 Sep 2009 Read more >>

The new corporate identity for the Outdoor Advertising company, previously known as INM Outdoor (Pty) Ltd, was unveiled at a function at Montecasino last night. The new name for the business is Continental Outdoor Media (Pty) Ltd. 10 Sep 2009 Read more >>

Coca-Cola, a first tier FIFA 2010 World Cup and Confederations Cup partner, has taken ownership of key arterials within metropolitan areas and airports. As part of their Confederations Cup campaign they have stamped their brand and their partnership with FIFA on high impact and iconic INM Outdoor formats. 26 Jun 2009 Read more >>

INM Outdoor has been nominated as one of South Africa's Top 500 Companies in 2009, and first in the Outdoor Advertising sector, as a result of its contribution to the growth of the economy and job creation. 23 Jun 2009 Read more >>

INM Outdoor, Africa's Outdoor advertising specialists, are pleased to announce the conclusion of a sales and marketing arrangement with Media Power Solution (Pty) Ltd. 12 May 2009 Read more >>

TBWA Hunt Lascaris, the creative agency for Morvite, demonstrate through their powerful concept of children holding up billboards that Morvite builds strong and healthy kids. The campaign has been flighted on INM Outdoors' Super Sign range in Soweto and Eastern Cape. 4 May 2009 Read more >>

The versatility and effectiveness of Street Furniture has been used to best vantage by the UDM to promote their political party building up to the upcoming national elections. 9 Feb 2009 Read more >>

Iconic, high impact sites such as building wraps and wall murals are the perfect format to generate rapid reach and awareness for new brands or brand extensions. Cut-outs, extensions and specific printing techniques do much to enhance the effectiveness of an outdoor campaign. This, over and above the massive square metreage of iconic sites, provides additional impact and extends the creative effectiveness of a campaign. The production and flighting process, often highly technical and demanding of skill, requires experienced and safety-conscious operators. 5 Feb 2009 Read more >>

INM Outdoor in Malawi have facilitated the erection of a unique and practical building wrap that offers Telekom Networks Malawi (tnm) simultaneous long-term brand building as well as short term product advertising! 3 Dec 2008 Read more >>

The Ford Motor Company is building strong awareness and driving new sales through its outdoor advertising awareness campaign throughout Africa. The campaign, originated by Ford in Detroit, has identified the Focus, Ranger and Explorer ranges to drive into these markets. 12 Nov 2008 Read more >>

INM Outdoor and Nedbank are flying solar! INM Outdoor (formerly Clear Channel Independent) is partnering with Nedbank to provide solar power to numerous advertising signs throughout the country on which Nedbank advertise. 24 Oct 2008 Read more >>

Independent News & Media (South Africa) (Pty) Limited has acquired Clear Channel Outdoor's 50% interest in Clear Channel Independent (‘CCI') - Africa's largest outdoor advertising company, based in Johannesburg, South Africa. 3 Sep 2008 Read more >>

Sir Anthony O'Reilly's Independent Newspaper Group, owners of the Star, the Mercury, the Daily News, Sunday Tribune, Isolezwe, Pretoria News, the Cape Argus and Cape Times (amongst other major South African titles), and Clear Channel Independent in Africa, joined forces to congratulate Madiba, father of our nation, a happy and blessed 90th birthday on 18 July 2008 on Citilites in Johannesburg and Pretoria. 24 Jul 2008 Read more >>

Nando's, dedicated to feeding South Africans with fire in their bellies, have done it again! Their advertising, embracing many topical and humorous issues revolving around life in South Africa, is fun and irreverent. 23 Jun 2008 Read more >>

There's no denying, if you want to make your mark, the largest outdoor advertising boundary wrap in Botswana will do it! 20 Jun 2008 Read more >>

MTC, the top mobile communication service provider in Namibia, has revised their corporate identity to keep up with the radical changes in the company's environment and client needs over the past 13 years. 10 Jun 2008 Read more >>

South Africans are marching for a crime-free country on Tuesday, 10 June 2008, at the Union Buildings, Tshwane. The Million Man March is an anti-crime initiative formed as a direct response to the unacceptable levels of crime in South Africa. 9 Jun 2008 Read more >>

80 St Stithians learners and local dignitaries joined in an informative and educational morning held at the Clear Channel Bird Sanctuary just off William Nicol in Hurlingham on Thursday 8 May. 9 May 2008 Read more >>

The world's best-loved cult musical, Richard O'Brien's The Rocky Horror Show, has gone outdoors! 10 Apr 2008 Read more >>

To create effective outdoor advertising is an art. To capture the spirit of Africa with quintessential accuracy on a wrap is pure genius. 11 Mar 2008 Read more >>

The spirited and adventurous new Renault Scénic Navigator is just rearing to go! The new outdoor advertising creative encapsulates the essence of this energetic and feisty range by holding it down with wheel clamps and ropes. 10 Mar 2008 Read more >>

Clear Channel Outdoor, along with all other OHMSA members, are contributing positively and proactively to the massive power shortages by installing timer switches on all their illuminated outdoor advertising structures (excluding airport and scrolling sites). 27 Feb 2008 Read more >>