Cape Town-based Consumer Insight Agency (C.I.A) was recently nominated at a Unilever global awards evening in London. 30 Jun 2014 Read more >>

Africa is opening up for business, fast. Brands are jostling for position. Some are soaring, while others sink (because they don't understand their new context). Having worked in over 20 African countries, the C.I.A is well placed to help brands fly. 2 Sep 2013 Read more >>

Africa is a crazy place, often a cut-throat and intimidating marketplace for global brands. 23 Feb 2011 Read more >>

It began as a simple journey into the minds of South Africa's people - a series of documentary-style research studies - but the NOW project has evolved into a powerful strategy tool. 12 Apr 2010 Read more >>

This year is about action for ‘the NOW project' - translating this rich understanding of diverse South Africans and what makes them tick into sustainable brand opportunity in these crazy and shifting times. 20 Feb 2009 Read more >>

Leading research agency Synovate has teamed up with the Consumer Insight Agency (c.i.a) on a groundbreaking new initiative that is marrying qualitative and quantitative techniques to give SA marketers a powerful new way to see and understand consumers. 23 Jul 2008 Read more >>

It's always great getting good news in your in-box, and more so when you are being acknowledged for your contribution to a client's success. This was the case in late June, when Craig received news of a Cannes Gold Lion win for a TV commercial that was developed from the insights that CIA Australia uncovered during their research in 2007. 3 Jul 2008 Read more >>

It is with great pleasure that we announce the 2007 winners for the Consumer Insights' Put the Consumer First Award. The ‘Put The Consumer First Award' (PCF Award) recognises those employees who have demonstrated outstanding accomplishments for both the Consumer Insights function as well as Kraft Foods businesses as a whole by working on activities and projects that put our consumer first and better position Kraft Foods as an industry leader. 22 Jan 2008 Read more >>

The Consumer Insight Agency (c.i.a.) has teamed-up with Synovate, one of the world's largest market research companies, to quantify its unique study of South African society – the NOW project. 11 Dec 2007 Read more >>

Government and business stand to benefit from a qualitative research project that offers glimpse into hearts and souls of South Africans. 13 Aug 2007 Read more >>

In an unusual crossover, a new documentary-style marketing study developed to give marketers fresh insights into South African consumers is also offering a new understanding of critical social trends in South Africa including crime and HIV/Aids. 23 Jul 2007 Read more >>

Craig Irving, the founding director of Cape-based market researchers, the Consumer Insight Agency (c.i.a.), is immigrating back to South Africa in August 2007 after a three-year sojourn in Sydney, Australia, citing a longing for the texture and complexity of home as the main reasons for his return. 25 Apr 2007 Read more >>

The Cape-based consumer insight agency (c.i.a.), the company that pioneered the practice of video-based qualitative market research in South Africa, celebrates its tenth anniversary this year. 4 Apr 2007 Read more >>

Over the last few years Africa has become a business talking point. South African and international companies are rushing to explore new markets. But despite positive economic indicators, Dr Darrel Wratten of the Consumer Insight Agency (c.i.a.) cautions that a lack of knowledge about Africa is causing some businesses to come unstuck. 21 Sep 2006 Read more >>

While South African corporates continue to fight the war for black talent in South Africa, new research from the Consumer Insight Agency (c.i.a.) into what's motivating this group is paving the way for more successful recruitment and retention.  4 Sep 2006 Read more >>

Luanda has none of the advertising and communication clutter that is a feature of the rejuvenated economic scramble for Africa. Whereas Lagos, in neighbouring Nigeria, overwhelms the visitor with signs and symbols of every imaginable commodity, the streets and shop-windows of downtown Luanda remain devoid of much overt or really meaningful branding. 25 Aug 2006 Read more >>