Columinate's Press office on Bizcommunity

The recently completed vote on the Protection of State Information Bill (POIB), which has been widely criticised by human rights and media groups, was accompanied by a day of protest on 22 November dubbed "Black Tuesday". The National Press Club asked those opposed to the bill to wear black clothes or armbands in protest against the bill and various protesters were picketing around the country to voice their concerns. 23 Nov 2011 Read more >>

In a recent survey with 407 smartphone owners, Columinate confirmed the notion that smartphones are indeed used all the time and everywhere. The inquiry into smartphone behaviour was commissioned by Vodacom to establish how people use their smartphones and, more specifically, apps. The research was used to guide Vodacom's strategy for the launch of its app store on 1 September 2011. 6 Oct 2011 Read more >>

Pieter Uys, Vodacom CEO, has announced that Vodacom will be providing a mobile app store to consumers in September 2011. The announcement came after an extensive inquiry into the local mobile app ecosystem through a multi-phased market research project conducted by Columinate. Vodacom shared the results of the Columinate research with industry stakeholders at a special event held at the Melrose Arch Hotel in Johannesburg on Friday, 26 August. 31 Aug 2011 Read more >>

Columinate's Elna Smit won the Best Overall Paper award at the SAMRA 2011 conference. According to Mr Neil Higgs, Elna's paper titled "Online research communities - the voice of the employee and the ear of the employer" won by an overwhelming margin. The paper focused on online communities as an employee research tool to harness bottom-up feedback through employee involvement. This is the second win for Columinate. In 2009, Henk Pretorius won both the first time speaker and Best Overall Paper award. 8 Jun 2011 Read more >>

The 5th of June marks World Environment Day and Columinate is proud to be celebrating this day with you. By providing innovative online market research services, Columinate offers its clients an environmentally friendly way to harness insights and connect through online communities. 1 Jun 2011 Read more >>

Columinate, South Africa's leading online market research company, have harnessed panel and survey technology from Toluna - the leading online market research panel and survey software provider to the global market research industry. This technology enables Columinate to provide clients with a fully managed research service, all under one roof, without the need to outsource panel or data collection activities. The move also makes it possible for Columinate to raise the standards of online data collection in South Africa to provide clients with premium online market research services. 19 Apr 2011 Read more >>

Online Insight Communities give you the opportunity to gain profound insight into your brand's consumers, their social networking habits, their expectations of online marketing, and what they demand from your brand. Furthermore, these communities allow brand and marketing managers to proactively harness insights to direct their chosen strategy. 2 Feb 2011 Read more >>

With marketing research response rates declining across world markets and methodologies, respondents' experience of research, a factor that is often overlooked, becomes increasingly significant. It is more important than ever before to create engaging research experiences in order to ensure the sustainability of the industry. 5 Nov 2010 Read more >>

Columinate co-founder Henk Pretorius will be speaking at the Consumer Insight and Research Management Conference, presented by Joshua West. The focus of his talk, titled 'Increasing research bandwidth with online insight communities' will be online insight communities. 20 Aug 2010 Read more >>

Columinate is deemed South Africa's specialist online marketing and website research company. By uniting collaboration and illumination, the company's boutique research offering gives valued clients the opportunity to explore innovative research approaches and gain from fast, cost-effective, superior insights. 29 Jun 2010 Read more >>

More than a year ago, Columinate introduced a market research solution that assisted South African companies to conduct cost-effective market research during the recession while still meeting essential needs such as speed, quality and value of insight. One year later and Market Research Online Communities (MROCs) continue to allow companies to stretch their research budgets and gather rich insights from their consumers and employees, all for a fixed monthly cost with an even better MROC platform. 12 Apr 2010 Read more >>

Internet penetration is growing rapidly in South Africa and websites are becoming regular and important customer interfaces. The effectiveness of the website design and functioning impact the user experience which plays a key role in the ensuring return visits and healthy brand perceptions. This emphasises the importance of measuring and managing the website visitor satisfaction in order to gain a proactive advantage. 9 Nov 2009 Read more >>

Columinate walked away with two awards at the recent Southern African Marketing Research (SAMRA) conference held at the Spier Estate in Stellenbosch last week. 9 Jun 2009 Read more >>

The economic downturn is a reality that all industries are facing, a reality that has forced us to rethink the way in which we purchase and consume everything, including research. These challenging economic times call for research that is cost-effective while still meeting the needs of the client in terms of speed, quality and value of insight. Columinate has the solution: Market Research Online Communities (MROCs) - a new and innovative method that will forever change the way in which qualitative research is done. 16 Apr 2009 Read more >>