In a digital world, can it be safe to say that marketing initiatives and direct mail campaigns are moving predominantly online? Printing and packaging powerhouse, Colourtone Aries, points out that, while the digital age is well and truly entrenched in the global market and gaining significant momentum in South Africa, it is dangerous to assume that traditional print direct mail or marketing campaigns are no longer effective. The fact remains, general consumer mindsets have not changed significantly, yet, to influence the decision to migrate solely to online brand interactions. 21 May 2012 Read more >>

It seems like a century ago already, but in fact, it was only recently that printing presses were large machines, literally mechanical giants that were ugly, noisy and cumbersome to operate. Apart from the enormous costs to purchase the presses, the high costs to operate them influenced prices to clients. Printing and packaging powerhouse, Colourtone Aries says that in the modern world of printing, the size and price of litho presses are still enormous, but more modern, quieter and the speed and accuracy of their output has eased the pressure on costs charged to clients, while quality has improved significantly to match what we have come to expect from digital printing. 8 May 2012 Read more >>

The steep growth in digital printing offers significant technical advancements to business. Colourtone Aries, printing and packaging powerhouse in the Western Cape, advises that it is essential to make the right decision before opting for either. There is still some confusion when it comes to understanding the advantages and disadvantages of digital printing against traditional offset lithography. 19 Mar 2012 Read more >>

Modern commercial printers have evolved from traditional litho offset printers offering corporate stationery and basic marketing material to total business solutions providers. Commercial printers are operating in a whole new dimension with technology the driving force behind client demand. Printing and packaging powerhouse, Colourtone Aries, a leading commercial and packaging printer, is at the forefront of this innovation. 12 Mar 2012 Read more >>

The demand for digital printing for packaging is increasing rapidly. This is the view of printing and packaging powerhouse, Colourtone Aries. Marketers are not only after crucial cost-saving methodologies; they are after speedier turnaround times and vastly improved and consistent output quality. On top of this, they are pushing the boundaries of innovation and printers are responding and matching design thought with state-of-the-art printing and packaging solutions. 6 Mar 2012 Read more >>

In 2011 business faced extreme challenges during a time of economic turmoil. There are few who doubt that the repercussions of a tough year will still reverberate in 2012. According to Western Cape printing and packaging powerhouse, Colourtone Aries, the industry will seek to reduce energy consumption and wastage while focusing on improved turnaround time, quality standards and service delivery at competitive prices. 24 Jan 2012 Read more >>

How often do we find ourselves in a supermarket faced with a choice of brands, only to be influenced by packaging? According to printing and packaging giants, Colourtone Aries, packaging, originally designed to protect products, has evolved significantly to become a critical element in the marketing mix. 12 Dec 2011 Read more >>

Technological innovation drives standards in the printing industry. To raise the bar and reach uncompromised levels of peak performance for clients, printers need to invest significantly in technology. According to Western Cape printing and packaging giants, Colourtone Aries, keeping pace with advances in technology is critical to match output with client demands. 1 Dec 2011 Read more >>

As the world strives for a paperless environment, printing and packaging is playing an ever-increasing role in influencing purchasing decisions. There is no doubt that technology has had a significant impact on our ability to control printing, but this is restricted to an administration environment. The influence point-of-sale, marketing material and packaging has on the decision-making process cannot be ignored as brands compete for customers and their loyalty. 16 Nov 2011 Read more >>

Two industry leaders, Colourtone Press and Aries Packaging, have combined skills and expertise to become one of the country's most versatile printing and packaging giants servicing the South African market. 4 Nov 2011 Read more >>