Today the term 'differentiate' has become a buzzword that strikes fear into business owners who simply do not understand what it means. Edward Hastings Chamberlain, in his monopolistic competition theory, proposed the concept of product differentiation in 1933. Colourtone Aries believes service or product differentiation is a key driver of marketability but it can be quite complex in a competitive environment. 17 Mar 2014 Read more >>

When a business expands, it makes sense then that the community should benefit. In the case of Colourtone Aries, expanding its business had a positive influence for Hanover Park's First Community Resource Centre. 10 Mar 2014 Read more >>

Western Cape's printing and packaging powerhouse, Colourtone Aries, is expanding its factory in Elsies River to include its entire printing and packaging capabilities under one roof. The larger premises will house the traditional printing business at its current premises and the packaging services, previously located in Brackenfell, moves to Elsies River. 24 Feb 2014 Read more >>

The new millennium is now well into its second decade and the pace at which technology in the printing industry is moving is outstripping expectations. Printing and packaging giants, Colourtone Aries, expects technology to continue to be a strategic focus in the industry during 2014 and beyond. 10 Feb 2014 Read more >>

When design thought takes packaging into new territories to transform consumer experiences, excitement is not only expected, it is keenly anticipated. Such is the innovation that has become expected of Burgopak as it enters the South African market. Printing and packaging company, Colourtone Aries has recently been awarded the sole rights to manufacture UK's Burgopak solutions in South Africa, opening the doors of anticipation for marketers and designers. 14 Oct 2013 Read more >>

Printers offering a range of diversified services will not find themselves in a meltdown. This is the view of Western Cape's printing and packaging company, Colourtone Aries. Commercial printers are rolling with the punches and identifying additional services that open up further revenue streams. 29 Apr 2013 Read more >>

The world of print in our future will look strangely and vastly different. Traditional paper usage has already shown signs of decline and will continue to do so in the next five years. Magazine, newspaper and book publishers are destined to reduce print quantities as the use of tablets and other mobile devices increases. 22 Apr 2013 Read more >>

You may think that a printer will want to state this as obvious... so of course they will say it. But, Colourtone Aries, printing and packaging powerhouse in the Western Cape, says that it just takes a look around to see that print is everywhere. It is going nowhere, not anytime in our lifetime anyway, or the next even. 15 Apr 2013 Read more >>

Gone are the days when packaging was just a standard container used to safeguard and transport items. Western Cape printing and packaging powerhouse, Colourtone Aries has seen demands in packaging evolve over the years. Packaging now plays a crucial part in the marketing mix and one that receives considerable attention from marketers. 11 Mar 2013 Read more >>

It can be said that the year 2012 did little, if anything, to alleviate the fears of the world grown weary of economic pressures. What will 2013 hold for the printing and packaging industry, or will it be status quo? Western Cape printing and packaging powerhouse, Colourtone Aries, says that while the year could just begin to see a turnaround, the industry is being proactive and standing up to the pressure. 25 Feb 2013 Read more >>

To not only survive, but also make the future safe is absolutely critical as the printing and packaging industry moves into an increasingly digital age, says Colourtone Aries. This entails a paradigm shift to evolve with the demands that stem from a technological revolution. Commercial printing is by no means "on its way out"; far from it say industry experts, it is embracing the evolution of technology affecting it. 18 Feb 2013 Read more >>

In today's world of brand communications, print remains one of the most powerful elements involved in the marketing mix. Printing and packaging powerhouse, Colourtone Aries believes that print is not only the most consistent method used for the dissemination of product and service information, but also one that is still on a significant upward trend in marketing and brand communication, despite the growing online trend. 4 Feb 2013 Read more >>

How often do you guess the size of a poster? After a few attempts you eventually resign yourself to the fact that it could either be an A0 or A1. Printing and packaging powerhouse, Colourtone Aries, is asked regularly about paper sizes. 18 Dec 2012 Read more >>

There seems to be a misconception that traditional commercial printing is on the verge of extinction. Not so, says Colourtone Aries. Printing has evolved and remains a critical element in the marketing mix. 12 Nov 2012 Read more >>

In a fiercely competitive retail world, every element of product packaging counts. Marketers need to understand all influences that attract consumers to invest in their brands. Trends in packaging reflect the demands of consumers that tend to become primary factors in the success of winning brands. 10 Sep 2012 Read more >>

To understand current trends in printing for the retail industry, we need to get to grips with design thought. Retail displays have taken on a technologically advanced look with myriad displays that range from large format posters, building wraps, elegantly designed and printed Lamas to carefully designed structures interspersed with electronic monitors and LED displays flashing creative messages. Printing and packaging powerhouse, Colourtone Aries, has noted a consistent trend from the early 50's and 60's in design thought, but with a contemporary focus and a significant investment in technology. 20 Aug 2012 Read more >>

Mandela Day, celebrated on 18 July every year, brings together South Africans from all over the world, as they invest 67 minutes of their day to give back to the community. Printing and packaging giants, Colourtone Aries, regularly gives a large number of reams of paper to selected schools in the community to provide much needed assistance to teachers. This year, on Mandela Day, Colourtone Aries invited W.D Hendricks, Bokmakierie, Eldene and Elswood Primary Schools to their factory for a unique surprise. 6 Aug 2012 Read more >>

A focus on a sustainable environment and functionality in design is what is shaping the future of packaging. So says printing and packaging powerhouse, Colourtone Aries. If it is not a responsible solution, both in terms of sustainability and cost effectiveness, it is not in demand. 9 Jul 2012 Read more >>

Not long ago graphic designers, traffic managers and printers worked well into the night planning the layout and pagination of an annual report. Soon, thanks to significant strides in printing technology, these meetings became shorter and eventually unnecessary. Printers who kept pace with technology evolved, offering first computer-to-plate capabilities and now, with the ubiquitous Internet, vast and sophisticated download technology, doing away with the need for a disc. Printers and traffic managers now only need to stay in telephone contact to exchange pleasantries for a job well done. 2 Jul 2012 Read more >>

In a digital world, can it be safe to say that marketing initiatives and direct mail campaigns are moving predominantly online? Printing and packaging powerhouse, Colourtone Aries, points out that, while the digital age is well and truly entrenched in the global market and gaining significant momentum in South Africa, it is dangerous to assume that traditional print direct mail or marketing campaigns are no longer effective. The fact remains, general consumer mindsets have not changed significantly, yet, to influence the decision to migrate solely to online brand interactions. 21 May 2012 Read more >>

It seems like a century ago already, but in fact, it was only recently that printing presses were large machines, literally mechanical giants that were ugly, noisy and cumbersome to operate. Apart from the enormous costs to purchase the presses, the high costs to operate them influenced prices to clients. Printing and packaging powerhouse, Colourtone Aries says that in the modern world of printing, the size and price of litho presses are still enormous, but more modern, quieter and the speed and accuracy of their output has eased the pressure on costs charged to clients, while quality has improved significantly to match what we have come to expect from digital printing. 8 May 2012 Read more >>

The steep growth in digital printing offers significant technical advancements to business. Colourtone Aries, printing and packaging powerhouse in the Western Cape, advises that it is essential to make the right decision before opting for either. There is still some confusion when it comes to understanding the advantages and disadvantages of digital printing against traditional offset lithography. 19 Mar 2012 Read more >>

Modern commercial printers have evolved from traditional litho offset printers offering corporate stationery and basic marketing material to total business solutions providers. Commercial printers are operating in a whole new dimension with technology the driving force behind client demand. Printing and packaging powerhouse, Colourtone Aries, a leading commercial and packaging printer, is at the forefront of this innovation. 12 Mar 2012 Read more >>

The demand for digital printing for packaging is increasing rapidly. This is the view of printing and packaging powerhouse, Colourtone Aries. Marketers are not only after crucial cost-saving methodologies; they are after speedier turnaround times and vastly improved and consistent output quality. On top of this, they are pushing the boundaries of innovation and printers are responding and matching design thought with state-of-the-art printing and packaging solutions. 6 Mar 2012 Read more >>

In 2011 business faced extreme challenges during a time of economic turmoil. There are few who doubt that the repercussions of a tough year will still reverberate in 2012. According to Western Cape printing and packaging powerhouse, Colourtone Aries, the industry will seek to reduce energy consumption and wastage while focusing on improved turnaround time, quality standards and service delivery at competitive prices. 24 Jan 2012 Read more >>

How often do we find ourselves in a supermarket faced with a choice of brands, only to be influenced by packaging? According to printing and packaging giants, Colourtone Aries, packaging, originally designed to protect products, has evolved significantly to become a critical element in the marketing mix. 12 Dec 2011 Read more >>

Technological innovation drives standards in the printing industry. To raise the bar and reach uncompromised levels of peak performance for clients, printers need to invest significantly in technology. According to Western Cape printing and packaging giants, Colourtone Aries, keeping pace with advances in technology is critical to match output with client demands. 1 Dec 2011 Read more >>

As the world strives for a paperless environment, printing and packaging is playing an ever-increasing role in influencing purchasing decisions. There is no doubt that technology has had a significant impact on our ability to control printing, but this is restricted to an administration environment. The influence point-of-sale, marketing material and packaging has on the decision-making process cannot be ignored as brands compete for customers and their loyalty. 16 Nov 2011 Read more >>

Two industry leaders, Colourtone Press and Aries Packaging, have combined skills and expertise to become one of the country's most versatile printing and packaging giants servicing the South African market. 4 Nov 2011 Read more >>