Clicks2Customers and RingRevenue honoured with LinkShare's Golden Link Award for Innovative Publisher of the Year Pay-Per-Call Partners Recognised for Taking Search Marketing to the Next Level. 28 Jun 2010 Read more >>

A key objective in PPC is to grow revenue within efficiency targets. This can be achieved through good bid management on the existing keyword set, as well as through the addition of new keywords. It is easy to add thousands of keywords using product feeds or a machine generation method. These keyword sets often add very little term value in a PPC campaign. Quantity is no substitute for quality. It is important to track the quality of keywords you add to a PPC campaign over time and possibly by the source of the keyword e.g. product feed, keyword research, search query mining etc. 5 May 2010 Read more >>

There is no doubt that the keyword tail is important, provided it is effectively managed in a resource efficient manner, for example by using a bid management system. The difficulty in assessing just how much the tail contributes lies in the exact definition of the tail itself. 26 Mar 2010 Read more >>

In a recent post Tom Van den Berckt discussed site links as a new feature on Google Adwords. Google's new ad formats generated quite a bit of discussion at SMX West 2010. They include site links, product ads, local ads and comparison ads. Site links have been around the longest and the first performance data is starting to surface. At the recent SMX West conference, Google reported an average 30% to 40% increase in the click-through rate (CTR) for ad copy displaying site links. 10 Mar 2010 Read more >>