Combined with the power cuts of last year, the latest leadership debacle within the state-owned electricity provider has left Eskom's reputation in tatters, and South Africans angry. 23 Nov 2009 Read more >>

In this week's episode of The Digital Edge we take you live to The Bookmark awards. The Bookmarks, now in its second year, are South Africa's first purely digital awards where the priority is to reward the Digital Industry. 16 Nov 2009 Read more >>

In this week's episode of The Digital Edge we look at the relatively new and underground web phenomenon of Alternative Reality Games (ARG). 9 Nov 2009 Read more >>

In this week's Digital Edge we investigate the topic of Social Media Agencies to see what their relevance is in this day and age. 2 Nov 2009 Read more >>

In this week's episode of The Digital Edge we take a look at South African digital agencies to see how they compare to their international counterparts. 26 Oct 2009 Read more >>

This week on The Digital Edge we delve into the issue of privacy. 20 Oct 2009 Read more >>

In this week's episode of The Digital Edge we take a look at the phenomenon of email marketing. 13 Oct 2009 Read more >>

In this week's episode of The Digital Edge we take a look to see what is being done to promote South African tourism online. While internal marketing for South Africa tends to be done on radio, print and TV adverts there is a strong push internationally to promote the country via the Internet. Realistically, international visitors have the choice between going to a travel agent and using the Internet for their information. 5 Oct 2009 Read more >>

In this week's episode we take a look at the future of entertainment media. In the follow-up to our episode on piracy we cast our gaze forward to see what is going to happen with the entertainment industry now that piracy is such an entrenched concept. 21 Sep 2009 Read more >>

In this week's episode of The Digital Edge we investigate the issue of online piracy. Who doesn't copy music, TV series and films from the countless available sources on the Internet? It's free and it's simple - but it's also a crime. 14 Sep 2009 Read more >>

In what is most likely a first in South Africa, the 35th episode of The Digital Edge was recorded live at the FNB Digital Marketing Conference. 7 Sep 2009 Read more >>

This week The Digital Edge takes a look at what companies are doing to promote the 2010 FIFA World Cup online. 31 Aug 2009 Read more >>

In a country still challenged by racial divide great strides have been made to integrate both black and white employees into the workplace. The Internet however, is a strangely different place. At the recent Geek Retreat, out of the forty guests there was but one non-white face. The same can be said for the monthly 27 Dinner and any other event for that matter. 19 Aug 2009 Read more >>

As the amount of Internet connections in South Africa slowly grows, more and more interest groups are coming online and publishing their content for all to see. Blogging provides a voice for these people and allows them to promote their opinions, services and often agenda. What seems to be a growing trend these days is that individuals that previously had a personal blog are using Twitter as their soapbox and at the same time, blogs are moving into the opinion piece and thought leadership arena. 14 Aug 2009 Read more >>

In this week's episode of The Digital Edge we feature some local web celebrities in an exciting new quiz format. The quiz features different guests from the web, marketing and PR world answering questions on the digital world. 7 Aug 2009 Read more >>

In our special 30th episode, we visit for a day with Cambrient, the sponsors of The Digital Edge. The company, formed in 2001 has a diverse range of clientele and builds large-scale web and mobile sites for large South African clients. Customers include the likes of DSTV, Moneyweb, Kagiso, Barloworld, South African Tourism and many more. Sites are built on Cambrient ContentSuite, the leading CMS system in South Africa. 30 Jul 2009 Read more >>

Despite years of isolation, South African advertising has always been a powerful force with exceptional and uniquely South African creative work. With our digital disability though, we've only recently been bombarded by companies that work purely in the digital space. Due to this connectivity shortcoming, we've lagged behind compared to the rest of the world. While South African adverts have had some success at the international Cannes Lions Awards (with a print and radio win this year), not a single entry on this year's Cyber Lions shortlist was a South African campaign. 22 Jul 2009 Read more >>

It only takes a customary look in an online directory to see that there are roughly three PR agencies in South Africa for every member of the population. With the "dime a dozen" nature of the industry, it's easy to become slightly jaded on the topic of public relations. For many companies, having a PR agency promote their services in traditional media is a pointless exercise. If the requirement is to bring online users to the site, surely it makes more sense to have your brand mentioned online? 20 Jul 2009 Read more >>

When the Internet began it was the preserve of the garden variety Nerd, the type that wore two-tone shirts, had a pocket protector and coded their first piece of software on a calculator. With the Internet going as mainstream as it has in the past few years, everyone from housewives to pirates in Somalia are using the Internet to get the information they desire. 10 Jul 2009 Read more >>

While you'd be hard pressed to find anyone that enjoys being marketed to online, it can be particularly frustrating when you're bombarded with advertising related to some other denomination. The simple truth is that despite religion being a highly personal and charged topic, marketing does still occur online. After having spoken about politics and sex, The Digital Edge decided to complete the unholy trinity and look at the topic of religion online. 2 Jul 2009 Read more >>

From the 19th to the 21st of June, forty of South Africa's eminent Internet personalities including the likes of Web 2.0 success Vinny Lingham descended upon The Elephant Sanctuary near the Hartebeespoort dam, an hour out of Johannesburg. 26 Jun 2009 Read more >>

In this week's episode we take a look at local digital agencies that have been acquired by larger media companies to see how exactly the industry works and the story behind digital acquisitions. Despite a tough economic climate, traditional media companies are still looking to make a play in the digital sphere and the easiest way for them to make this push into digital is to acquire an agency rather than starting afresh. 18 Jun 2009 Read more >>

In this week's episode we look back at the work achieved by The Digital Edge in such a short time. We take a trip down memory lane to see how far The Digital Edge has come. With twenty-two episodes of audio magic, we've trawled through the archives to decide on the top five interviews over the nearly six months that we've been tearing up the airwaves. 15 Jun 2009 Read more >>

In our second look at Branded Entertainment we go online to see how the Internet has provided a blank canvas for Branded Entertainment. While the online medium might differ in audience, the concept of implementing a brand inside a piece of entertainment still applies. The web provides opportunities for video, audio, text and even integrating offline. 5 Jun 2009 Read more >>

SA's digital marketing voice takes a trip down to the beaches of Mtunzini to take a look into the new SEACOM cable that will connect South Africa to the rest of the world. What many are hoping is that this cable will provide cheaper communication and connectivity. 1 Jun 2009 Read more >>

Cambrient has successfully launched the new Automark website, Toyota's used vehicle brand, offering clients a user-friendly website to address the needs of used vehicle sales purchases. 25 May 2009 Read more >>

SA's digital marketing voice takes a look at the newest concept to hit advertising: branded entertainment. With the general public becoming more and more difficult to reach with traditional advertising we look at the new medium of branded entertainment to see what potential it offers. 25 May 2009 Read more >>

Cybernurse, an innovative online nursing agency and staff management system founded two years ago by entrepreneur and hospital owner Ken Ford, addresses a number of important requirements within the nursing management and employment process in our country. 22 May 2009 Read more >>

In this week's Digital Edge we speak to Silas Howarth, organiser of Sexpo, on access to pornography as well as how online pornography has changed the game. 18 May 2009 Read more >>

The new official tourism website for South Africa - www.southafrica.net - has been built and deployed on the Cambrient Contentsuite (CCS) by the Cambrient team. The website will be launched on the 8 May at the start of Indaba 2009, South Africa's annual premier tourism marketing event which, will be held at the International Convention Centre and the Durban Exhibition Centre together with a showcase of Southern African tourism products and services for the international travel trade. 13 May 2009 Read more >>

SA's digital marketing voice takes a look at the growing phenomenon that is Twitter. With even Oprah using the service it seems that Twitter is the next big social media success. 8 May 2009 Read more >>

SA's digital marketing voice releases the second part of their look into the mobile industry in South Africa. This week's theme is mobile marketing. 5 May 2009 Read more >>

SA's digital marketing voice takes a two-part look into the mobile industry in South Africa to understand the technology and the marketing behind the industry. 29 Apr 2009 Read more >>

SA's digital marketing voice takes an investigative look at the South African Web 2.0 industry to try and understand if it has been affected by the lack of broadband or if it is progressing at a rate rivalling international trends. 20 Apr 2009 Read more >>

SA's digital marketing voice takes an investigative look at the South African e-commerce industry to try and understand why it went from the “next big thing” to a non-competitive, reference pricing tool. 14 Apr 2009 Read more >>

SA's digital marketing voice takes a look at the contentious topic of Search Engine Optimisation to try discover whether it's used for nefarious purposes or not. 20 Mar 2009 Read more >>

With the upcoming elections we are joined by two of South Africa's biggest political parties; the ANC and the Democratic Alliance to get an understanding of their online campaigns. 13 Mar 2009 Read more >>

With the music industry in such a dire state The Digital Edge podcast takes a look at how music is being distributed, consumed and created in a digital world. 12 Mar 2009 Read more >>

Digital is supposed to herald the demise of traditional media. There are those touting the death of the newspaper and the decline of the magazine but just what is the state of play in South Africa? 17 Feb 2009 Read more >>

South Africa's digital marketing podcast - The Digital Edge - takes a look at creative execution in the digital marketing space in its fifth episode to be broadcast on Monday, 9th of February 2009. 9 Feb 2009 Read more >>

South Africa's hottest new podcast - The Digital Edge - now in its fourth week - aims to provide the “big picture” thinking on digital marketing. In episode four the programme features more big agency perspective on the relevance and impact digital marketing. 3 Feb 2009 Read more >>

South Africa's hottest new podcast- The Digital Edge - tackles South Africa's big agency perspective on the relevance and impact digital marketing in today's market. 26 Jan 2009 Read more >>

South Africa's hottest new podcast- The Digital Edge - will broadcast its second episode on Monday the 19th of January 2009 at 12h00. 16 Jan 2009 Read more >>

Digital marketing services company, Cambrient, has unveiled and launched The Digital Edge - South Africa's first digital marketing podcast programme. 15 Jan 2009 Read more >>

Customer data. It's one of the most sought-after commodities in the market. Companies spend millions a year buying it from marketing list specialists. They spend similar amounts on data cleansing applications and with data scrubbing specialists to ensure their customer data is reasonably clean and accurate. 5 Jun 2008 Read more >>

Most organisations of substance have come to understand that they need some form of content management system (CMS) to bring order to their online presence. What they may not have anticipated as they embark on this important direction is five change management steps they have to take if they are to succeed in the long term. These steps are consistent in all organisations, and will have to be dealt with. 5 May 2008 Read more >>

Change can be slow and gradual, like a glacier. Or it can be like a tsunami, devastating all in its path. Sometimes, it takes the middle road, steering a course that changes so subtly and imperceptibly, you don't notice the change happening all around you. That's the way it's been with online marketing. 22 Feb 2008 Read more >>

Integrated marketing offers the promise of unifying the entire marketing process, from internal activities conducted by the marketing department, to a consistently projected brand and customer experience. 21 Jan 2008 Read more >>

Webber Wentzel Bowens has launched a new website designed and developed by Cambrient. Aimed at public and private sector companies, international law firms, the media and potential employees, the website makes over 9 000 pages of information - including all archived articles and news items - easily searchable and accessible to all visitors. 4 Dec 2007 Read more >>

The brave new world of online, or digital, marketing beckons for traditional marketers. It offers many benefits, including tight focus, traceability and auditability, and if done correctly, rapid return on investment. 2 Nov 2007 Read more >>

Barloworld Motor has boosted its trade business margins and streamlined the management of its dealer base with the launch of a used car trading portal developed by web development company Cambrient. 5 Oct 2007 Read more >>

Content management poses many challenges, ranging from software to content production; from system integration to user interface design. Content managers – the growing body of people in large organisations for whom the responsibility of managing corporate content falls – need to have a similarly wide-ranging skillset. Here are seven tips for succeeding at the complex job of content management. 29 Aug 2007 Read more >>

What do Kryptonite, Jayson Blair, and Dan Rather have in common? They all had their reputations irrevocably damaged by web logs, or blogs as they are more commonly known. 1 Aug 2007 Read more >>

Marketing is not as much about the actual campaign as it is about the method of targeting the required audience. A company may have a highly effective campaign planned, but if it doesn't get its message out successfully, the promotion is of no value. And both company time and money are squandered. 26 Jun 2007 Read more >>

A relatively youthful discipline, marketing has become enormous business. According to Blackfriars Communication, marketing accounts for more than $1 trillion of spending in the US alone annually - it surpassed that mark two years ago.
However, that huge amount of spend is a challenge to track and control. 30 May 2007 Read more >>

Branding today has reached a level of importance, maturity and competitiveness that demands a commensurate investment in infrastructure to do it justice - and that requires an investment in corporate identity (CI) management systems. Competitiveness today is all about the brand. 20 Apr 2007 Read more >>

It seems that more businesses are going online today, and for good reason. The use of the Internet is increasing at an incredible rate. According to Internet World Stats, Internet use in Africa alone has grown by 625,8% in just six years. 27 Mar 2007 Read more >>

Cambrient, South Africa’s leading Web development and content management company, has redeveloped Moneyweb’s content management system (CMS) to upgrade its technology and site functionality. 21 Feb 2007 Read more >>

Cambrient, South Africa's foremost integrated digital marketing specialist, has partnered with leading brand consultancy Enterprise IG in a joint venture that will offer Enterprise IG's clients complete digital branding products and services. 31 Jan 2007 Read more >>

Marketing in South Africa has a long way to go before it can begin to rival the experience of US customers, says Jarred Cinman, director of Cambrient. He adds that there's no time like the present to begin changing this situation, and integrated marketing technology has the answer.  8 Dec 2006 Read more >>

Marketing is often seen as a creative, right-brain activity in which people must develop inspired campaigns to increase revenues. Unfortunately, the ultimate effectiveness of these campaigns is difficult to scientifically measure, which makes it complicated to judge the efficacy of the marketing team - and this is seen as par for the course since marketing is a creative exercise. 10 Nov 2006 Read more >>

Cambrient has developed the website for Neotel, South Africa's second national fixed-line telecommunications operator. The website, www.neotel.co.za, is the online face of the business as it aims to deliver international and national bandwidth directly to large companies. Consumer customers are expected to follow next year.  15 Sep 2006 Read more >>

As with any computing application, the choice an organisation faces when selecting a content management system (CMS) is to build it or to buy it. Compared with many other areas of business, IT holds out the promise that anyone, anywhere can come up with an idea and realise it in the form of a computer application. All you have to know how to do is make the computer understand what you're after. Or else employ someone who speaks computer-speak. 15 Aug 2006 Read more >>

Integrated marketing (including advertising) is elusive in today's marketing departments and advertising agencies because spending marketing budgets will never be as simple as it used to be. The proliferation of media types will continue as will non-advertising-related marketing activities such as sales promotion, sponsorship, direct marketing and the like, making splitting the marketing budgets, and managing and aligning the outputs more complex than ever. 26 Jul 2006 Read more >>

South Africa remains frustratingly pregnant with cyberspace possibility; thanks to an over-regulated, and outrageously expensive telecoms landscape, the potential that most of Europe and North America are enjoying is yet to be fully realised here. 11 Jul 2006 Read more >>

There is a worrying dimension to the uptake of technology in South Africa. As sub-Saharan Africa's wealthiest and most technologically advanced country, South Africa is a good indicator of how Africa is embracing computing and other technologies, says Jarred Cinman, product director at Cambrient. 13 Jun 2006 Read more >>

Compliance with good corporate governance principles, regulations and procedures takes place through proper policies and business controls. 16 May 2006 Read more >>

The latest addition to Cambrient Contentsuite, Cambrient's locally developed enterprise Web content management system, gives users of the application access to an ordering module that enables them to order company merchandise via their intranets.  11 Apr 2006 Read more >>

Africat Marine has contracted Cambrient to increase traffic to its website through search engine optimisation, a project that has already resulted in $700 000 worth of revenue. 21 Mar 2006 Read more >>

Content management company Cambrient has released Cambrient Mailstreams, an e-mail newsletter tool for managing and distributing HTML and text newsletters via e-mail. 8 Mar 2006 Read more >>

MTN Group Marketing has implemented an Internet-based branding tool by local content management solution provider Cambrient to bolster its corporate brand identity strategy.  23 Nov 2005 Read more >>

The ICT Charter is fatally flawed in that it makes no provision for local software quotas. That's the word from Jarred Cinman, product director at content management company Cambrient. He maintains that this results in millions of precious local currency flowing not into black hands, but into foreign ones. 1 Oct 2005 Read more >>

Transitions Optical, the largest global manufacturer of photochromic ophthalmic lenses (enabling eye glasses to adjust automatically to light and dark), has chosen a marketing process management system from local content management solutions provider Cambrient. 8 Sep 2005 Read more >>