 Leading international brand development consultancy Brand Alive has launched the completely rebranded financial services group, Real People, propelling it into a vibrant and exciting future. 9 May 2013 Read more >>
 Leading international brand development and expression consultancy, Brand Alive, has launched its new specialist arm - The Brand Film Company. Arising from the increasing success of the company's work in this arena, and demand for its innovative solutions, it will now trade as an independently branded and accessible business unit. 23 Apr 2013 Read more >>
 Beginning in 2007, Brand Alive has been responsible for the comprehensive development and expression of the internal brand for Volkswagen Group South Africa - from the development of the Employment Value Proposition (EVP), through comprehensive internal communication planning, to naming, structuring and design of critical internal brand initiatives. 12 Apr 2013 Read more >>
 "I knew it was time to leave when I realised I could no longer look students in the eye and tell them what a great place this was to work." In his blatant, public berating of Goldman Sachs, Greg Smith has provided the most concise and eloquent description of what happens when a brand fails to deliver on its employment value proposition. 16 Mar 2012 Read more >>
 Brand Alive's Employment Brand Campaign for top South African bank, Nedbank, was awarded Gold in two of the three categories of the 2011 South African Graduate Recruitment Awards. The awards were for Best Print Campaign and Best Integrated Campaign, and were made at the annual SAGRA gala banquet, held in Pretoria on Tuesday, 29 November. 1 Dec 2011 Read more >>
 brand alive®, the brand relationship company, has been appointed to handle internal brand engagement and communication for the Servest Group, encompassing its six divisional companies, including Servest Cleaning, Servest Hygiene, Servest Office Plants, Servest Landscaping, Servest Security and Servest Turf. 29 Sep 2011 Read more >>
 As branding professionals we are often asked to give an easy-to-understand definition of a brand and the discipline of 'branding'. There are many well-worn statements and phrases that are thrown around, but all-too-often they are esoteric and fail to land a proper understanding with people who are not immersed in our world and our terminology. So how do we take the mystique out of the word, and at the same time create the realisation that brands and branding is about bottom line results in every business? 17 Jun 2011 Read more >>
 brand alive®, the brand relationship company, has been appointed to the Southey Holdings brand, encompassing its eleven divisional companies throughout Africa and the Middle East, including Southey Contracting, Dormac, Concord, Isolite, Rudnev, GasCon, Parkhome, Kwenza, Eventscaff, Okapi and Tate & Nicholson. 9 Jun 2011 Read more >>
Most organisations today have prominent, customer facing brands - or at the very least brand projections that the ordinary consumer is exposed to and aware of. The 'promise' made by these brands (the 'Customer Value Proposition' or CVP) is intentionally articulated and designed to evoke certain attitudes, feelings and reactions that are specifically targeted towards purchase decisions and loyalty in that space. The job of the EVP (Employee Value Proposition) is also to evoke attitudes, feelings and reactions, but rather than purchase decisions and loyalty, the hope is to drive a decision by prospective talent (students, young professionals, professionals, etc) to join the company, and once there to remain engaged and loyal. It's two sides of the same coin. 7 Jun 2011 Read more >>
 brand alive® the brand relationship company, has created an innovative brand film for Technology company BSG, using animation to deliver the message in a highly engaging and entertaining manner. 28 Jan 2011 Read more >>
 Gabby Cowling has taken the reins as Managing Director of the Johannesburg office of leading international brand development specialist, brand alive®. Gabby joined the company in early 2009 as Brand Relationship Director, responsible for senior account management and operations. Giles Shepherd becomes Chief Executive. 15 Nov 2010 Read more >>
 "If you don't know where you're going, any road will take you there." This Lewis Carroll truism is as valid today as ever. But as vital as the future is, it's equally important to know what happened on the journey here, where we find ourselves currently, as well as the surroundings, hazards and opportunities the road ahead presents. In the context of brands, this is the space of the Brand Review - a comprehensive analysis of where the brand has been, where it finds itself and where it wants to go, so that the future can be designed rather than happened upon. 12 Nov 2010 Read more >>
 I love it when a big, international brand ignores the fundamental principles of brand development and creates an epic fail. Not simply because it provides entertainment, but more because it helps our industry get the point across - this branding business is not some silly marketing bull, but is by contrast the very foundation of a business. 22 Oct 2010 Read more >>
 brand alive® the brand relationship company, has developed a series of comprehensive new websites for client brands. Each website forms part of an overall development and implementation project, arising from a comprehensive analysis and establishment of the brand. 14 Sep 2010 Read more >>
 In recent years more and more brands have been ‘going green'. Green logo's, green speak - and even some isolated green behaviour. But as much as these brands shout about how environmentally responsible they are, what about the other critical pillars of good brand behaviour? What about their impacts on societies, communities and economies? Carbon footprint is but one aspect - brand footprint™ is the whole dimension. 4 May 2010 Read more >>
 Tony Leidenkrantz, top international branding expert and Managing Director of Brand Alive Sweden, based in Gothenburg, has an interesting and unique European perspective on the potential upsides and downsides of the 2010 FIFA World Cup on Brand South Africa. 15 Apr 2010 Read more >>
If any of us were the owners of the brand ANC, surely we would quickly dispense with a person - no matter how senior - that was constantly bringing the brand into disrepute? Observing the ridiculous shenanigans going on at the moment, one has to ask the question - who actually does own the ANC brand? And who has the power to control how it is used? 9 Apr 2010 Read more >>
 brand alive®, the brand relationship company, has been appointed to handle the brand development and expressions for leading industrial manufacturing firm, Gravure Cylinders. brand alive® has already conducted a comprehensive Brand Analysis - unearthing the essence of the brand - and will now be developing its core brand assets. 1 Apr 2010 Read more >>
 brand alive®, the brand relationship company, has launched the freshly positioned Group Five brand, with its new positioning statement ‘Structured Ingenuity', a brand launch film and a comprehensive new brand architecture and visual identity guidelines system. 29 Mar 2010 Read more >>
 The 2009 South African Graduate Recruitment Awards were held in African splendour at Misty Hills Country estate on 27 January. RMB and Foschini Group took away the Gold Awards, with RMB also scooping the Overall Winner Award for excellence in graduate recruitment communication and activities. 10 Feb 2010 Read more >>
 brand alive®, the brand relationship company, has opened an office in Gothenburg, Sweden. Headed up by top international branding expert, Tony Leidenkrantz, the office propels the company formally onto the European stage. 5 Feb 2010 Read more >>
 It was two years ago to the month that, as trust was pouring out of a gaping hole in the Nationwide brand after the grounding of its fleet following safety concerns, I published an article entitled 'Bye bye brand?'. I asked the crucial question: “Would the ‘All Clear' be good enough to rescue that airline from a crash and burn?”. It wasn't. What now for Airlink? 22 Jan 2010 Read more >>
 Gabby Cowling has joined the brand alive® team as Brand Relationship Director, as from 1 May 2009. Gabby is one of the most seasoned brand and marketing professionals in the country, having most recently led the Standard Bank business for TBWA Hunt Lascaris. 10 Jun 2009 Read more >>
brand alive®, the brand relationship company, has been appointed to handle the executive brand leadership and brand champion programmes for top international building, infrastructure and engineering firm, Group Five. The programme is designed to explore, reveal and entrench the unique brand ethos of the firm, leading to a co-created approach and tactics for delivering and expressing the brand. 6 Apr 2009 Read more >>
 Giles Shepherd, managing director of brand alive®, was inaugurated as President of the ABF at its 40th annual AGM at the Inanda Club in Sandton on 18 March. 27 Mar 2009 Read more >>
 When Requisite Business Solutions - South Africa's foremost specialist in operational readiness solutions for the mining industry, approached brand alive® for a brand analysis and recommendations on its development and expression, a few things soon became apparent. 25 Mar 2009 Read more >>
 In late 2007 brand alive® embarked on the first phase of its bespoke brand development programme - an analysis of the HM Timber brand, intended to unearth and then progressively build on the powerful equity of South Africa's foremost forestry and sawmilling group. 19 Mar 2009 Read more >>
Standard Bank CIB was the biggest winner at the 2nd annual South African Graduate Recruiters Awards ceremony, held at Kievits Kroon, Pretoria, on 27 November 2008. The company took Gold in the Best Graduate Recruitment Website category, another Gold in the Best Integrated Campaign category, and Silver in the Best Printed Material category. The Integrated Campaign category was introduced for the first time this year. 11 Dec 2008 Read more >>
It's been a few decades now since the word ‘brand' began to slowly creep out of its product box and assert itself in the corporate world. ‘Branding' was once well understood to simply mean applying a logo to something, and a brand was something you picked off a shelf. Those halcyon days when it was all so easy to understand are long gone, and the brand is the new corporate currency. It's also firmly rooted itself in countries, governments, political parties and individuals. 3 Sep 2008 Read more >>
brand alive™, the brand relationship company, has been awarded the comprehensive brand development and enhancement project for Requisite Business Solutions (RBS). 21 Aug 2008 Read more >>
Volkswagen South Africa, South African Breweries and New Clicks have all chosen brand alive™, the brand relationship company, to develop and express their employment brands. brand alive™ completed and delivered the VW and SAB projects during May 2008, and will be finalising the Clicks project during June 2008. 29 May 2008 Read more >>
brand alive™, the brand relationship company, has been appointed to handle the internal brand engagement and expressions for top South African law firm, Deneys Reitz. 6 Mar 2008 Read more >>
This is a national emergency. Forget soft words like ‘crisis', or even ‘disgrace'. What is currently (if you'll pardon the pun) taking place in South Africa stands not only to do us serious immediate harm, but long-term damage that may be irreparable. Whatever the reasons behind our energy crisis, brand Eskom is in very serious trouble, and brand South Africa is going into a tailspin. And if our powers that be (there are plenty of puns available) cannot create a solution immediately, we may never recover. 22 Jan 2008 Read more >>
 When it was announced that the CEO of Northern Rock Bank in the UK had not only resigned, had stated that he would be leaving with immediate effect, but indeed had already vacated his post, those who understand the basic principles of brands were quietly acknowledging this obvious and inevitable step in the process of a brand decline. And the same people will be slapping money down on the table as to when – not if – the brand Nationwide says ‘cheerio'. They are not psychics or prophets of doom, but can simply see the obvious consequences of a human, not just a business, reality. 8 Jan 2008 Read more >>
Safmarine Maersk Line became the biggest winner at the inaugural South African Graduate Recruiters Awards ceremony, held at Kievits Kroon, Pretoria, on 29 November 2007. The company took Gold in the Best Graduate Recruitment Website (under 30 recruits) category, as well as the Grand Prix award for the Web category, and also took home the Bronze award for the Best Printed Material (under 30 recruits) category. 13 Dec 2007 Read more >>
brand alive™, the brand relationship company, has designed and managed the inaugural South African Graduate Recruitment Awards programme and ceremony, being held at Klevits Kroon, Pretoria on 29th November 2007. Giles Shepherd, Managing Director of brand alive™, was also a judge at this year's awards. 28 Nov 2007 Read more >>
brand alive™, the brand relationship company, has led HM Timber Limited to the Gold Award for the best brand expression at the international Green Building Conference and Exhibition, held at the CSIR in Pretoria from 8th to 10th November. The award was presented in recognition of the innovative and exciting presentation of the HM Timber brand in the expo centre. 15 Nov 2007 Read more >>
 brand alive™, the brand relationship company, has launched a new visual identity for structural engineering firm Shepherd Consulting. The identity is the result of a brand development programme conducted during July and August 2007. 31 Aug 2007 Read more >>
brand alive™, the brand relationship company, has been appointed as the brand development and enhancement consultancy to The South African Graduate Recruiters Association (SAGRA). 14 Aug 2007 Read more >>
brand alive™, the brand relationship company, has been awarded the comprehensive brand development and enhancement project for Hans Merensky Timber Limited. The project begins with immediate effect, and will take Hans Merensky on a journey of identifying, harnessing and ultimately expressing the power of its brand through a unique series of engagements with its stakeholders. 30 Jul 2007 Read more >>
Brand Alive™, the specialist brand relationship company, has sold 30% to Zweli Nkosi and Zam Nkosi in a deal that represents a powerful empowerment and business development move. 20 Jul 2007 Read more >>
 Many years ago I read in ‘Life's Little Instruction Book' by Adam Jackson Brown that there was an address you could write to if you wanted to have your name removed from mailing lists. I puzzled over this idea, wondering how such a central database-name-removal system would work. 18 Jul 2007 Read more >>
Brand Alive TM, the specialist brand relationship company, has been appointed by media innovation firm, Dynasource Holdings and its specialist interactive division IOInteractive, to handle its brand development project. 13 Jul 2007 Read more >>
Brand Alive TM, the specialist employment branding, talent branding and brand engagement consultancy, has announced a call for specialist consultants to apply to become part of its service provider network. 26 Apr 2007 Read more >>
 Even Warren Buffett has publicly declared that ensuring his organisation's development as an employment brand of choice is absolutely key to its future success, writes Giles Shepherd, MD of Brand Alive. 2 Apr 2007 Read more >>
Brand Alive TM, the specialist employment branding, talent branding and brand engagement consultancy, has relaunched with an all-new look, location, and ‘raison d’etre’. This follows the re-acquisition of 100% of Brand Alive TM by Giles Shepherd, co-founder of the company. 23 Mar 2007 Read more >>
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