Shanghai, People's Republic of China: Investment is returning to emerging markets with the International Monetary Fund (IMF) predicting growth for BRIC territories and suggesting they may uncouple from the west's financial fracas. 12 Feb 2010 Read more >>

We hear every day how digital technology is changing business, but what's the impact for marketing, and specifically for insight and innovation? A big subject, but we thought we'd gather some brain-food on how organisations are reaching out to harness the opinions and imagination of consumers and creative thinkers in digitally empowered ways. 25 Jan 2010 Read more >>

Added Value, WPP's brand development and marketing insight business, has acquired Saffron Hill Research, a full-service market research firm based in Singapore and the Philippines. 21 Jul 2009 Read more >>

Steven Mawby and Eden Lanser look at changing shopper habits and what it means for retailers. 13 Nov 2008 Read more >>

Added Value today updated its ground-breaking EBC analysis of US citizens' emotional responses to Presidential candidates following Obama's half-hour infomercial that aired last night. Despite the millions of dollars spent, Added Value concludes that it had virtually no impact on attitudes towards Obama. 31 Oct 2008 Read more >>

Insight has become a tired word in marketing. Marketers have become frustrated because too often they are dished up research rather than insight. The fact is it's easy to do research but difficult to get insight. Frustratingly, this is exactly the reason it is so potent. 23 Sep 2008 Read more >>

HONG KONG: The Beijing Olympics 2008 have begun. With the world watching, there is a real opportunity for brands to capitalise on one of the most widely covered and attended sport events in the world. And with China booming, the event almost stands as a symbol of introduction between the developed, branded markets of the west and the relatively uncharted territory of the east. 13 Aug 2008 Read more >>

Mention computer gaming and what springs to mind? A niche market? Teen grunge? Think again! The computer gaming industry is bigger than the film and music industries put together – and doubling every five years! It is also changing fast. 4 Mar 2008 Read more >>

Marketing insight company Added Value and Glendinning Management Consultants have announced that they will form a strategic alliance between their South African businesses effective from the beginning of 2008. 21 Feb 2008 Read more >>

Added Value, a global marketing insight and brand development company, will host its second Branding for Good Summit in Canary Wharf, London in March this year. The summit was inaugurated in 2006 to tackle the marketing industry's most pressing global issue: that of the impact of climate change on brands and businesses. 22 Jan 2008 Read more >>

Added Value, WPP's brand development business, has acquired Cheskin, the market-leading innovation-consulting firm. 26 Dec 2007 Read more >>

There are a couple of opinions on how to grow a business. Cost cutting, mergers and acquisitions or stock listings can all add to a company's bottom line, but are rarely about the long term building of a brand. The only real driving force of sustainable, profit-generating, lasting growth is increasing demand for whatever you are selling. 18 Sep 2007 Read more >>

Dr. Inka Crosswaite, semiotics analyst for marketing insight company Added Value, has been invited to present her paper, Socio-Semiotics; Exploring the Social Life of Brands, as one of the speakers at this year’s SAMRA Conference. 30 Apr 2007 Read more >>

All around the world, consumers are increasingly looking to brands to help them make a difference across a range of social issues from animal rights to global warming to poverty and HIV/AIDs. Alison Tucker of brand development and marketing insight company, Added Value, asks if South African brands are up to the task. 25 Apr 2007 Read more >>

Added Value, the global marketing insight group, has promoted Janine Hawkins to Global CEO for People and Organisation and has centralised its European businesses under Liz Musch in the newly created role of European CEO. 9 Mar 2007 Read more >>

Global marketing insight group Added Value is entering the Russian market with a joint venture agreement with Young&Rubicam Moscow. Added Value Russia will focus on offering brand development and innovation services to both international and local companies across all industry sectors. 16 Feb 2007 Read more >>

Added Value is entering the Polish market with a strategic partnership agreement with Stratosfera, a leading marketing strategy consultancy in Poland.  11 Dec 2006 Read more >>

Studies in neuroscience reveal that that people make decisions based on perceived outcomes; how they want to feel once the decision is made. Brand choice is no different. Brand development company, Added Value, unveils an evolution of their approach to branding and insight that enables clients tap into these desired outcomes; an approach that helps companies understand how their brands make people feel.  11 Jul 2006 Read more >>

In a visual age of red carpets, extreme makeovers and image consultants, the old clichés ring truer than ever - first impressions count and to succeed one must dress for success. 9 May 2006 Read more >>

Only ten of the world's top 70 luxury brands produce 80 per cent of the profit. To better understand this elusive world, UK luxury goods consortium, Walpole commissioned Added Value to undertake a major research study across three continents. The study cracks 'the DNA Code' of luxury brands, categorises luxury consumers and compares their motivations in different markets, revealing that what drives consumers towards luxury brands is the most primal of triggers: the need to feel more desirable. 3 Apr 2006 Read more >>

In the wake of a damning US government report this week linking food and beverage marketing with the rise of childhood obesity, insight and marketing consultancy Added Value challenges the marketing industry to a diet of its own. 11 Dec 2005 Read more >>

Angus Porter, recognised for his achievements with some of the world's leading brands, and one of the UK industry's most senior and respected international marketers, is to become Global CEO of the Added Value Group, WPP's marketing insight agency. 12 Sep 2005 Read more >>

Time, it seems, is of the essence for South African women. And not just the time measured by the ticking of biological clocks. According to strategic marketing and consumer insight consultancy, Added Value, women are feeling the pressure of time poverty and are looking for ways to make each second count. 7 Aug 2005 Read more >>

Destination marketing is about turning countries, regions and cities into brands. For developing countries specifically, this is not simply an exercise in luring tourists, but a calculated and strategic means to increase trade and investment too. Proactively managing how a region is perceived is becoming a priority around the world. 14 Mar 2005 Read more >>

Added Value is re-launching as a new global marketing insight company by fusing brand marketing, consumer insight, innovation, and communications optimisation to help solve clients' marketing problems. 9 Feb 2005 Read more >>

While the gender rights demanded by our world leading constitution might not reflect yet in the reality of our boardrooms, pioneering women are nevertheless leading the way in redefining the identity of our fledgling democracy by empowering themselves politically, culturally and socially. 9 Aug 2004 Read more >>

"Proper segmentation can revolutionise markets and create explosive growth by showing marketers how to compete more effectively in more segments of the market. As a marketing tool at the heart of brand development, segmentation can be the best analytical tool in the box, yet segmentation has been the poor cousin to brand positioning for far too long." 8 Dec 2003 Read more >>

Strategic marketing and branding experts, Added Value, were responsible for giving Kotex the confidence to revive the brand with a radical new pack design for its product range.  7 Dec 2003 Read more >>

"Without employee commitment, the disconnection between consumers' expectation of the brand - created through advertising - and the in-store service experiences leads to an erosion of the brand, which undermines the brand image that is so carefully, and expensively, built up by advertising and communications" says David Blackshaw and Emma Bechgaard, strategic marketing experts at Added Value. 24 Mar 2003 Read more >>