Tropika's Easter video marries online and mobile 11 May 2012 Read more >>

I love video, it's such a simple media to share and it engages so many senses. I understand why ATL, and TV specifically, has been the Biff since the 40's. The beautiful stories told by brands in 30 seconds - just look at some of the awesome work by Allan Gray and I really enjoyed Emoticon Boy last year - Velocity you are the business! 13 Feb 2012 Read more >>

When we receive a brief and the client wants to achieve viral reach we know that the one sure way to tell if we are doing our job is if the client has that look in their eyes that says they're scared. It's rare for the client to move ahead regardless. To put themselves aside and realise they aren't necessarily their target market. As they say - no guts, no glory! 26 Jan 2012 Read more >>

What is viral reach? I see viral reach as a piece of content that's passed on from one person to the next because they see some kind of value in it or have been entertained by it and want to share it with someone whose opinion they care about. People who send on viral content want to be seen as cool or in the know. 13 Dec 2011 Read more >>

Step number one: Merge left and right brain thinking. 2 Dec 2011 Read more >>

After the running success of last year's My Celeb Slave Mobisite for Tropika Island of Treasure 3, 7 Dffrnt Knds of Smke was approached by Stimulii to create a similar, and equally exciting mobile experience to go with this year's Tropika Island of Treasure 4. 28 Nov 2011 Read more >>

It's no easy feat to take penalties against an international soccer star, no less over a million of them. But that's exactly what Weetbix did when Stimulli approached 7Dffrnt Knds of Smke to bring an interactive experience to their campaign involving Lucas Radebe. 31 Oct 2011 Read more >>

Late last year, KFC and creative mobile agency 7 Dffrnt Knds of Smke launched the KFCHowzat mobisite. During the ICC World Cup the site blew up receiving over 180,000 visits and 1.2 million page views in one month! 6 May 2011 Read more >>

"Within a little over a week of the tournament we've turned 11,474 clicks generated from cost per click media into 25,077 visits, 170,477 page views with the average user spending 20 minutes on the site! A total of 88,416 balls have been bowled to AB de Villiers with AB scoring 206,434 runs and conceding 23,697 wickets. The campaign is currently sitting on 218% viral reach and a definite record in SA!," says van Jaarsveld. 7 Mar 2011 Read more >>

Tropika Island of Treasure (TIOT) 3 is a pop culture campaign that inspires a multitude of SA consumers. Conceptualised and executed by Stimulii and now in its third successful year, TIOT starts as a successful on-pack activation that ends as a fun and irreverent reality television series that features some of SA hottest celebrities this year pitted against lucky consumers. In line with this year's repositioning of the message away from creating the ultimate fan experience into creating the next reality TV star, specialist mobile creative agency, 7Dffrnt Knds of Smke, was brought on board to create a viral mobile element that would engage the consumer in a way that had never been done before in South Africa. 22 Feb 2011 Read more >>