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Content writers are not 'real' writers? It's time we set the record straight... - National Positions South AfricaSo many writers out there are quick to say that content writers aren't 'real' writers. That we have sold out and given up on our dreams of penning the next best-selling novel (something that people 'will actually read'). They say that anyone can do it. That the job requires very little creativity; and that one needs access to a lot of beer, wine and cigarettes in order to get through the mammoth workload that comes with it. While that last assumption is indeed true, I'm here to set the record straight about the rest. 24 Nov 2015 Read more

Confessions of a Content Manager: Office mugs and the art of building a content team - National Positions South AfricaYes, I'm a Content Manager, but I'm pretty certain that I'm not your average run-of-the-mill Content Manager. I'm also a part-time strategist and I make my office rounds with a Sex Pistols coffee mug, which has to count for something, right? 22 Oct 2015 Read more

Embracing the 'mobile revolution' - website design best practices - National Positions South AfricaThe 'mobile revolution' is in full effect and, unfortunately for those who have yet to make adjustments to the design of their websites (in order to accommodate the vast number of mobile internet users), it certainly isn't pulling any punches. If you need proof of the fact that mobile is taking over, here are some stats that are sure to convince you: 17 Sep 2015 Read more

Everything you need to know about Google Panda 4.2 - National Positions South AfricaIt has been ten months since Google's last algorithm update, but Panda 4.2 is here at last. In fact, it has been rolling out since July 18th. For most, until Google finally announced its existence a few weeks ago, the update went completely unnoticed. This is due to the fact that Google has opted to embrace the process of a slow roll-out. So, until then, we can only guess the total percentage of websites that will be affected (although it has been estimated to affect between 2-3%). While we wait, here is everything that you need to know about Google Panda 4.2: 27 Aug 2015 Read more

What beer and content have in common - National Positions South AfricaWe've partnered up with Kapost (the official playground for content marketers) to provide you with invaluable content marketing advice with a fun and quirky twist. 2 Jun 2015 Read more

Make 2015 your most content-centric year yet - National Positions South AfricaRegarded as one of the most important aspects of online marketing, authoritative content is now more valuable than ever. 23 Mar 2015 Read more

Do you re-use your content? - National Positions South AfricaFor anyone who knows anything about Google and how it works, the golden rule has always been 'Never post duplicate content'. 20 Feb 2015 Read more

Why authoritative content is important - National Positions South AfricaThe cat is out of the bag. Google has changed its algorithm and so the theatre performance that is the world of content marketing has felt the earth shift. 11 Feb 2015 Read more

What 2014 taught us: 5 SEO trends that rocked our rankings - National Positions South AfricaWhen it comes to SEO there are a lot more theories than there are facts. 2 Feb 2015 Read more

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