Turbine Brand Revolution, a design agency, has recently launched in association with human.kind advertising. Although the two companies are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution. Already, the design agency has the support of established brands, and having produced work for Supa Quick, Auto & General and Budget Insurance, this design agency is set for bigger and better things, under the lead of managing director, Hugh Norval, and his passion for design. 10 May 2013 Read more >>

As the advertising agency responsible for the Consol Glass brand campaigns, human.kind was briefed to create a consumer-driven promotion over the typically high-consumption festive period. The campaign capitalised on everyone's favourite part of the holiday season - the parties. It was out of this that the Consol Mixology cocktail campaign was born, and was intended to give consumers an immersion experience with Consol and with glass, while encouraging them to consciously choose their drinks in glass bottles during the party season and beyond. This consumption behaviour was rewarded and the key campaign message of "Win a Consol mixology cocktail party for you and 20 friends" drove audiences to respond to the call to action. 20 Mar 2013 Read more >>

High inflation, high living expenses and fast-paced lifestyles are today's calling cards, and when briefed with an interim campaign for Budget Insurance Company, it was the emphasis on 'high' that inspired human.kind to conceptualise a 'Low is Good' theme. Resulting in a 30" brand advert, 30" retail adverts and 15" themed adverts, the 'Low is Good' turns the typically profile-based insurance industry advertising approach on its head. Supported by a variety of print and outdoor mediums, as well as a tactical television sponsorship, the campaign mix has guaranteed good reach. 24 Jan 2013 Read more >>

Fred Buter's work philosophy is simple - he believes in hard work and seizing opportunities. This ethos stands him in good stead as an account director at human.kind; a position he has held for the last two years. Fred's foray into the advertising agency environment began at Vasoline Advertising, where he worked with today's human.kind MD, Deon Kruger on Vodacom's retail account. It was no coincidence that Fred was called in to assist with 8ta's retail advertising, communication in which human.kind played a fundamental role, and this saw the start of his new journey at the agency. 21 Nov 2012 Read more >>

human.kind recently developed an advertising campaign for pet nutrition specialists, Montego. The brand includes top quality dog and cat food as well as a treats offering for pets. The family-run, proudly South African company approached human.kind off the back of some successful adverts produced by the agency. 4 Oct 2012 Read more >>

human.kind, the agency behind the love-to-be-hated Hippo adverts is back with more. Three new TVCs have been developed for the comparative services company, each focussing on a different product benefit: multiple points of contact; quotes in a flash, and the opportunity to save up to R4,200 per annum when using the aggregator. 28 Sep 2012 Read more >>

human.kind has conceptualised an advertising campaign based on the phrase 'a little birdie told me' for its latest client, Cartrack. Three humourous 30' TVCs, one 10' sting and various outdoor print executions form the basis of the campaign, designed to create a high level of 'standout' for the brand, and to build awareness of all the product offerings. 20 Sep 2012 Read more >>

"Choose responsibly. Choose the best you can give. Choose for their Future."


"Choose feeling great. Choose caring for yourself. Choose Glass."


"Choose to exercise. Choose to push yourself. Choose a fitter, healthier you."

 31 Aug 2012 Read more >>

human.kind advertising has appointed two new account executives. Nonku Mfeka and Graham French joined the agency in August and will work on an impressive client portfolio including Budget Insurance Company, Auto & General, 1Life, Telesure Communications and Noah. 23 Aug 2012 Read more >>

The team at human.kind advertising believes corporate social responsibility needs to lie at the heart of the agency if they are to live out their business ethos: "to act with purpose". It is with this in mind that they leapt into action to collect blankets in the build-up to the icy winter weather for NGO Noah - whose vision it is to empower communities to care for their vulnerable children. 30 Jul 2012 Read more >>

At the beginning of the year Supa Quick briefed human.kind advertising to develop a new campaign to promote the brand throughout the annum. The challenge for the creative team was to develop a campaign that would seamlessly mix brand messaging with strategic retail offers. The campaign would also be required to form a base on which future offers and brand messages could be built. The team enthusiastically explored a myriad of ideas from every angle, and inevitably there was that "light bulb" moment when one idea stood out among the rest. 19 Jul 2012 Read more >>

"We have not inherited the world from our forefathers - we have borrowed it from our children." ~ Kashmiri proverb 25 Jun 2012 Read more >>

Paul Williams has always been fascinated by how skillful language and strong imagery, when cleverly combined, have a way of making something come alive in people. It was this passion that naturally led him into the world of advertising and has shaped his career path for over two decades. After Williams matriculated from Grey High School in Port Elizabeth he completed a Bachelor of Journalism degree at Rhodes University with the intention of going into his chosen field. His aspirations were put on hold to complete his mandatory 18 months in the National Service, where he made good use of his degree by editing an Army newspaper called The Warrior. 4 Jun 2012 Read more >>

human.kind Advertising has recently appointed Johanni C Jennings to take up the role of strategist at the agency. After completing her BA communication and BA Honours in marketing management at the University of Johannesburg, Jennings cut her teeth in advertising at Leo Burnett before taking up a position as marketing manager at Toyota SA. Jennings returned to the agency world as a business unit director at Grey SA, prior to trying her hand at an entrepreneurial venture where she co-owned a small marketing company that operated in the SMME sector. Preceding human.kind, Jennings worked as a strategist at The Jupiter Drawing Room. 31 May 2012 Read more >>

human.kind Advertising agency recently took up the challenge of developing a brand repositioning strategy for Prominent Paints - one of South Africa's leading manufacturers of premium quality decorative paints. After much interrogation, the client and the creative team agreed that since colour is not a competitive differentiator, a simple concept was needed; one that would boldly and visually illustrate this point. Additionally the campaign needed to clearly communicate Prominent Paints' brand truth - paint with substance - providing real paint solutions and building real partnerships. And so the "More Than Just Colour" campaign was born. 4 Apr 2012 Read more >>

human.kind Advertising has been home to Tula Yapce for nearly seven years. It is here that she finds like-minded people who are as passionate about their clients as they are about accountable good citizenship. 23 Mar 2012 Read more >>

The team at human.kind Advertising are as passionate about doing good as they are about their trade and their fervour extends to their immediate community and the greater world around them. One of the agency's most recent displays of good citizenship was participation in a feeding programme spearheaded by Stop Hunger Now Southern Africa (SHN SA), an organisation whose vision is to end world hunger in our lifetime, by providing food to the country's destitute and hungry. The feeding programme works with under-resourced Early Childhood Development (ECD) centres and aims to provide one nutritional meal, per learner, per day. 1 Mar 2012 Read more >>

human.kind advertising has recently rolled out a retail advertising campaign for longstanding client, life insurer, 1lifedirect. The brief to the agency was to conceptualise and create a communication medium that would increase sales and heighten brand awareness. The solution-oriented result: an infomercial with a difference. 25 Jan 2012 Read more >>

After studying film and sound design at AFDA, and finding himself disillusioned with the film industry and film in general, Matthew decided to try his hand at advertising. The prospect of being a career writer was appealing so he joined a small agency, where he worked for three years, learning the fundamentals of his craft. 18 Jan 2012 Read more >>

Willem is an alumnus of the AAA school of Advertising where he completed a three year diploma in communication design. Prior to his studies, a gap year at a Kibbutz in Israel in the graphic department, gave Willem a taste for design. Fresh out of college, Willem joined one of the biggest architectural firms in the country gaining invaluable experience as a junior designer. Seeking greener pastures he moved on to an events company where he worked on numerous accounts including the Virgin cosmetics account prior to joining ad agency, Black Khaki. 14 Sep 2011 Read more >>

Hugh Norval, a St. Andrews matriculant, studied at the Free State Technikon where he completed a three year diploma in graphic design. It was here that his creative talent was enhanced and in his final year, received a prestigious student Gold-Pack award for a unique package design. 29 Jul 2011 Read more >>

human.kind Advertising recently embarked on an epic project - wrapping the Consol Glass silos at its Wadeville factory in branding. 15 Jul 2011 Read more >>

At 30 years of age Matt Cooper is impressively titled 'creative director' at human.kind after being in the advertising agency's employ for a mere two years. Matt found his way to the agency after being self employed for over eight years. 28 Jun 2011 Read more >>

"You're an extraordinary species. You have the potential to live a gigantic, healthy life. All you need to do... is choose." These are the opening lines of the alluring and much talked about TV advertising campaign developed by Johannesburg agency human.kind (formerly MGM) for glass manufacturer Consol Glass. Not only has this campaign received much air time and acknowledgement in the local media, but it has now also attracted the attention of international critics. In May the campaign's television and cinema commercials were nominated as one of the finalists in the New York Festival's World's Best Advertising awards. 15 Jun 2011 Read more >>

Recently rebranded advertising agency, human.kind, has been tasked by McCann Erickson to assist with launching Telkom's new and much spoken about cellular product, '8ta'. human.kind has been given the responsibility of rolling out the brand activation of retail and channel, including all relevant retail advertising, channel launches, product and price promotions. 20 Apr 2011 Read more >>

For human.kind advertising Earth Hour is more than just turning off the lights but rather it is a step that incorporates its corporate ethos: to act with purpose. 19 Apr 2011 Read more >>

2010 was a big year for South Africa, for advertising, and for human.kind. Our rebranding from MGM to human.kind has taught us to walk tall alongside our new credo: 'Act with purpose'. Earth-conscious trends and the involvement in social issues are becoming more prevalent as they are adopted in some way or another by both the advertising sector and South Africa at large. 15 Apr 2011 Read more >>

From pitch to production, right through to the finished product in less than four months, human.kind Advertising's launch campaign for Afrikaans short-term insurer Virseker promises to be one of the most memorable and talked-about campaigns of the year. 14 Apr 2011 Read more >>

A bold rebrand to become an earthly conscious advertising agency 13 Apr 2011 Read more >>

Leadership development is as good as a financial investment in your own business. It is what will take your business from being average or just good to being great. 10 Jan 2011 Read more >>

The location, look and feel of a business say a lot about a company, its brand and its culture. First impressions are lasting and companies are increasingly recognising the importance of dressing up their offices for success. 1 Jan 2011 Read more >>

Small businesses just don't have the same big marketing budgets as big companies do, but that doesn't mean that they shouldn't have access to advertising or branding professionals, or that they shouldn't spend money on marketing. 10 May 2010 Read more >>

Great leaders build great companies, but they are restless in nature and unless companies invest time and money in developing their top leadership talent, the chances are they will move on. 10 Mar 2010 Read more >>