Leading experiential marketing company XP Squared (XP²) was recently chosen to manage the experiential campaign for the launch of Canderel Green with Stevia. 28 Feb 2013 Read more >>

Promoters have the potential to make or break an experiential marketing campaign. While many people might be under the assumption that the experiential process is as simple as placing a few sales savvy representatives at a brand exhibition and allowing them to do the rest, leading experiential marketing companies know that the procedure involved in pairing the right promoters with the right brand is in fact far more complicated. 27 Feb 2013 Read more >>

Shantel Bassanna is the co-founder and Managing Director of XP Squared (XP²) a leading experiential company. The business is centred on objective-driven, engaging, memorable and creative in-and-out-of-store activations that deliver exponential return on marketing investment. 6 Feb 2013 Read more >>

According to a 2011 International Business Report published by Grant Thornton, 23 percent of companies in the private sector are completely without female representation in senior management - a concerning statistic considering that women bring a completely different style of management into the work environment. Indeed, skills such as task-orientation, empathy and evaluation are necessary to any company's ability to perform at its best. 4 Feb 2013 Read more >>

With ever-changing shopper trends, marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at the shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging. 1 Feb 2013 Read more >>