The dynamic discipline of marketing communications has been captured in an entertaining and educational way on a new training DVD recently released by the UCT Unilever Institute. 2 May 2012 Read more >>

South African marketers could be missing out on some of the spending power of South Africa's most well-heeled consumers simply because they do not know enough about this segment, or how to best communicate with them, according to Emeritus Professor John Simpson, Director of the UCT Unilever Institute of Strategic Marketing. 10 Oct 2011 Read more >>

The award-winning South African documentary, Forerunners, has been selected for screening at the Montreal International Black Film Festival this September and at the United Nations Association Film Festival in San Francisco in October. 20 Sep 2011 Read more >>

The results of South Africa's most comprehensive marketing research study into the consumer behaviour of the country's top earners are soon to be released. 1 Sep 2011 Read more >>

Forerunners, a UCT Unilever Institute-produced film that charts the lives of four young black South African professionals, has received a special jury award at the Cannes International Pan African Film Festival held recently. 4 May 2011 Read more >>

The vast majority of South Africans are continuing to live like they are in the midst of a recession, according to research due to be released by the UCT Unilever Institute of Strategic Marketing. 3 May 2011 Read more >>

Several thousand business and marketing students studying in South Africa are soon to be inspired and empowered by a new training DVD released by the UCT/Unilever Institute of Strategic Marketing. 5 May 2010 Read more >>

Despite economic indicators showing the recession has technically ended, many South Africans are not expecting the effects of the recession to lessen for quite some time. 12 Jan 2010 Read more >>

Researchers investigating the impact of the current economic crisis on local consumer behaviour have found that 60% of South Africans are worried about the future and their fear is fuelling a considerable change in their buying habits. 14 May 2009 Read more >>

Marketers have it within their power to make or break their brands as South Africa spirals in the wake of the global recession. 6 May 2009 Read more >>

Independent, financially secure and ambitious, South Africa's 1.5 million Black Diamond women are increasingly calling the shots when it comes to making decisions about purchases, report the Unilever Institute of Strategic Marketing and TNS Research Surveys. 4 Nov 2008 Read more >>

South Africa's black middle class is still growing at a healthy rate and remains surprisingly recession-resilient, with an annual spending power estimated to be R250-billion. 13 Oct 2008 Read more >>

Since the UCT Unilever Institute and TNS Research Surveys first carried out their groundbreaking research on South Africa's burgeoning black middle class in 2005, much has happened that has affected the economic landscape. 17 Sep 2008 Read more >>

South African business could be ignoring the moneyed over-40's market at their peril, says Director of the UCT Unilever Institute for Strategic Marketing, Professor John Simpson. 21 Jul 2008 Read more >>

Top South African marketers, academics and media fundis are set to share some of their combined expertise with other local marketers and business people following the release of the 2008 version of UCT Unilever Institute of Strategic Marketing's popular marketing and business planning tool, Landscape. 2 Apr 2008 Read more >>

The nationwide presentations of Black Diamond 2007 were sold-out in every city last month. Following extensive local and international media coverage and unprecedented demand from Gauteng's business community, the UCT Unilever Institute and TNS-Research Surveys will be doing a repeat of this seminar in Johannesburg in August 2007. 16 Jul 2007 Read more >>

Property and homes are the most important priorities for the majority of South Africa's 2.6 million Black Diamonds as they establish themselves in the country's middle class. 14 Jun 2007 Read more >>

Bookings have been closed for the forthcoming Black Diamond 2007: On the Move seminars, as all of the venues have reached capacity. However, those marketers who did not manage to secure a booking should not despair, as additional seminars are in the pipeline. 8 Jun 2007 Read more >>

South Africa's black middle class, increasingly referred to as Black Diamonds, has grown by an astonishing 30% in just over a year, according to a major new study conducted by UCT/Unilever Institute of Strategic Marketing and TNS Research Surveys. 21 May 2007 Read more >>

The UCT Unilever Institute of Strategic Marketing has just released an updated version of the Landscape research database - South Africa's one-stop source of essential marketing and business information.  4 Oct 2006 Read more >>

Fascinating new research shows that an alarming percentage of Black Diamonds - South Africa's fast-growing and affluent black middle class - feel that marketing communication often misses the mark when it comes to connecting with them.  29 Aug 2006 Read more >>

According to a recent survey by the UCT Unilever Institute and Research Surveys, the majority of South African marketers are leaders in terms of the influence they have on their personal networks of friends, family and business contacts. 29 Jun 2006 Read more >>

The Wildfire Index, a groundbreaking new marketing tool developed by the UCT Unilever Institute and Research Surveys, has examined major local brands to discover which successfully attract the ultimate brand ambassadors or 'Igniters'. 4 May 2006 Read more >>

A groundbreaking South African research project that explores the power of networks and the impact of word-of-mouth marketing has come up with fascinating findings about major local brands and has generated a revolutionary new marketing tool. 19 Apr 2006 Read more >>

The UCT Unilever Institute for Strategic Marketing will be introducing the results of their latest groundbreaking research project, the Wildfire Index, during a series of seminars in Johannesburg, Durban and Cape Town early in May. 29 Mar 2006 Read more >>

The Nelson Mandela Bay business community will have a unique opportunity to hear first hand the results of a historic survey which gives insight into one of South Africa's most important consumer sector, the black middle class. 10 Mar 2006 Read more >>

The benefits of BEE have not yet trickled down to ordinary South Africans and currently only favours the privileged few, say the overwhelming majority of middle class black South Africans according to the landmark "Black Diamond" marketing survey conducted by the UCT Unilever Institute of Strategic Marketing and Research Surveys.  20 Feb 2006 Read more >>