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The importance of creative in today's data-driven marketing industryThe majority of browsers visiting an e-commerce website don't convert on their first visit. There are several reasons for this, but none as critical as context, i.e. understanding where in the customer journey the browser is, and delivering a message that is relevant and effective, through beautifully packaged creative. 14 Sep 2017 Read more

Sprout's growth calls for a digital operations directorWith more than 15 years' experience as a marketing manager and client service professional, Ulrike du Toit has joined Sprout Performance Media as digital operations director this month. 12 Sep 2017 Read more

Sprout wins Google BonanzaSprout Performance Media Partners is celebrating after it recently won the Google Bonanza for its efforts in increasing its ad extension adoption rates. 18 Aug 2017 Read more

DoubleClick Connect event 2017, DublinEvery year DoubleClick organises an event for industry leaders and innovators to connect with the product leads at DoubleClick to discuss where the future is headed. Sprout Performance Media Partners was invited to participate in the Dublin event and I was very happy to represent the agency. 13 Jul 2017 Read more

Blend people, data and technology for programmatic successIn May this year, the annual DoubleClick Executive Summit took place in Johannesburg in partnership with Google. Key speakers addressed the gathering of digital agencies and clients to provide insights and learnings around all things programmatic, including consolidated programmatic buying, attribution, measurement and the role of creative in performance media. 14 Jun 2017 Read more

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