Africa's leading hotel group, Southern Sun, recently announced their appointment of a digital agency, aquaonline, to provide a full digital service to the hotel group. Southern Sun held a two-way pitch to provide the services of a technical and a creative agency. In each of these pitches, aquaonline competed against specialists with strong technical and creative abilities and won the two-pitch process.
Winning both pitches affirms aquaonline's competency to develop technically advanced and creative brand experiences that connect with the target audience.
According to Brent Shahim, CEO: aquaonline, “As a business, Southern Sun sees digital as being one of its primary marketing and transaction channels and demonstrates its full commitment and understanding of the discipline.”
Alison Mills, Manager: eCommerce and MIS says, “The digital age has transformed the travel industry globally and Southern Sun has fully embraced this and is investing in the channel to compete as a truly global player. We felt that aquaonline was the right partner to help us with that.”
Southern Sun has been awarded top international awards and globally enjoys a Top 50 ranking. This positions Southern Sun as key player in the hospitality industry.