Founded in November 1986, by current Chairman, George Rautenbach, Megapro introduced the concept of sports marketing to South Africa. Twenty years on, Megapro enjoys a high level of credibility in the industry and is proud to hold a significant track record in the sport sponsorship and management arena.
Megapro Marketing (Pty) Ltd is hailed as the leading sports marketing company in South Africa today. When the company was founded by current Chairman, George Rautenbach, in November 1986, the business concept was still new to South African Sport.
"We have witnessed some of the most memorable moments in South Africa's sporting history. Megapro clients enjoyed the opportunity to travel to India to watch South Africa play cricket in 1991, on the first international tour after the country was re-admitted into the global sporting community. Our involvement with the 1995 Rugby World Cup and the significance of the celebrations that followed our triumphant winning game will never be forgotten. And at the announcement in 2004, when South Africa was appointed as host nation for the 2010 FIFA World Cup, another set of events was set in motion that will change our country forever." George Rautenbach
The sport and sponsorship market has matured remarkably over the past twenty years and two decades on, Megapro continues to lead the way. Having been immersed in the "Big Three" of Rugby, Cricket and Soccer since the early-90's, Megapro has also moved into the area of more niched sports, as well as building its involvement with entertainment-based events.
Sport and entertainment platforms constitute essential pillars in the socio-economic structure of our country. Corporate sponsors have been instrumental in shaping the face of South African sport. With its proven marketing track-record and extensive experience in the field, Megapro ensures that corporate brands benefit from their investment by providing comprehensive advertising and sponsorship strategy and integrated communications solutions.
Megapro became part of the Primedia Group in 1997. This truly South African company was rated 'most empowered' in the Media and Entertainment sector by the Financial Mail (March 2005). Together with the broad base of market-leading and innovative Primedia companies in the group, Megapro offers the widest and most versatile sports marketing and entertainment platform available.
The Megapro service bouquet encompasses a comprehensive portfolio across all aspects of sports marketing from Sponsorship and Advertising Sales to Sponsorship Management (strategy, marketing, management, measurement and evaluation) as well as world-class Corporate Hospitality, Destination Management and Events.
"We are extremely proud of our current client list, the quality of our service offering and the relationships that we hold with the 'captains' of the South African sporting industry. We'd like to thank all who have supported us over the last two decades as we look forward to building on our successes going forward." George Rautenbach
Megapro enjoys a high level of credibility in the field and is proud to hold a significant track record in the sport sponsorship and management arena. We are set to embrace this exciting chapter in our sporting history and the growth in international awareness and interest in our great sporting nation.