With his strategic expertise and in-depth knowledge of the sport marketing industry, together with the relationships he holds at the highest levels, both locally and abroad, George is arguably the face of Sports Marketing in South Africa. He will continue to play a key role in leading the business and its interface with the broader Primedia Group as well as supporting the Primedia Sport group of agencies, in terms of high-level business strategy and customer and rights holder relationships and negotiations.
George will also assume the role of Non-Executive Chairman at MEGAPRO Marketing
, the agency he co-founded in 1986 and which is widely accepted as the leading sports marketing agency in South Africa, having played a role in every major international sporting event to take place in South Africa to date. Kuben Pillay, CEO of the Primedia Group
, commented, "George has been instrumental in building the Primedia Sport division over the last 26 years. He was recently awarded The Primedian
; an award given to an individual who has made a significant contribution to the Primedia Group and who has served as a mentor to others in the businesses. George is a true role model for all Primedians and I would like to thank him for his leadership and his contribution to the greater Primedia business over the years."
"Leveraging his track record and experience, George will continue to mentor Primedia Sport executives at a personal level, and we are confident that his skills and experience will continue to provide support for our management teams," continued Pillay.
"I am very proud of our achievements over the years and would like to thank everyone that has played a role in this regard, specifically, our rights holders and corporate clients, our major shareholder, Primedia, and my business partners over the years," said Rautenbach. Primedia Sport CEO, Lyndon Barends
is well-entrenched in the business and has already set out plans to capitalise further on the synergies between the activities of the various agencies within the Group at an operational level. "Going forward I have full confidence that these changes will lead to a strengthened market position for the Primedia Sport agencies," continued Rautenbach.