Rob Fleming, Head of Sponsorships and Alliances: SAB Ltd, with David Jenkins, CEO MEGAPRO Marketing |
The investment will run over the next five years and also includes Associate Sponsorship of the Springbok National Rugby Team.
The two Tri-Nations games scheduled for 2011 will kick off in the third quarter of the year with the first match scheduled to take place on 13 August in Durban and the second on 20 August in Port Elizabeth.
Oregan Hoskins, President of the South African Rugby Union (SARU) said, "The tournament is simply the toughest in world rugby and enjoys a global profile and international regard as being at rugby's cutting edge. SAB Miller is a cutting edge company and once again it's very satisfying to have Castle Lager as so visible a part of the rugby family."
David Jenkins, CEO of MEGAPRO Marketing commented, "The fit between Castle Lager as a legendary South African brand and these prestigious rugby properties is a natural one. We are proud to have facilitated this deal which is a testament to Castle Lager's commitment to investing in South African sport."
