“From a branding perspective, sports sponsorship has been shown to be extremely successful in creating an emotional connection and building loyalty. However, tapping into the fans' passion and sustaining that emotional connection is not at all straightforward. It requires strategic thinking and brand positioning,” said Michael Goldman, senior lecturer at GIBS and facilitator for the conference.
Speakers representing the full spectrum of sports sponsorship from ABSA, SAB Miller and Megapro Marketing to SA Rugby and Cricket South Africa, will address the event, which promises to give delegates the ability to leverage the maximum brand awareness from their sports sponsorships.
Date: Wednesday 14 November
Venue: Gordon Institute of Business Science (GIBS), 25 Fricker Road, Illovo