Set to storm South African television screens on 1 February, the new Hyundai Getz ad is an action adventure sequel to the first campaign (which featured a young woman refusing to give her Getz to two burly policemen hot in pursuit of a criminal).
The second ad picks up where the first left off - the same criminal mastermind demands a new Hyundai Getz as his getaway vehicle whilst holding a group of civilians hostage.
Desperate to find one of these vehicles, the police send two cops chasing through the streets of Cape Town - cleverly disguised as a traffic razzled LA. Action scenes, the likes of which are sure to have South African audiences glued to their seats - and sprinting for the nearest Getz, are used to display the new model's cheeky qualities.
Conjured up by The Jupiter Drawing Room Cape Town and directed by Lourens Van Rensburg, the ad is a mind-blowing montage of car chases and crashes that had stunt men and the production crew pulling their hair out over the logistical arrogance of the shoot.
"The first ad was immensely successful," says Kevan Aspoas, Managing Director of Jupiter Cape Town. "In the true vein of any sequel, the follow up has to be bigger, better and even bolder, and I really believe that with this latest gutsy television offering, we have surpassed any expectations."
"A great advantage when embarking on such a venture," says Aspoas, "is for the client to allow the creatives some room to manoeuvre. We have been very fortunate in that respect. Hyundai has allowed us to think big and act big - whilst still covering the retail element of the ad."
The Jupiter Drawing Room Cape Town has revealed its latest advertising offering for the Hyundai family - a mini-action movie to rival any full-length feature flick. The star: the Hyundai Getz. The setting: Los Angeles, the city of Angels.
