"Design Indaba believes creativity exists within everyone and through embracing this we'll create a better world," explains The Jupiter Drawing Room (Cape Town), Design Director, Joanne Thomas, "As the first African country to host the 2010 FIFA World Cup, a country with a national team for every sport you can think of, we have a lot to be proud of in the sporting arena. But what about the creative talents?"
To answer this whilst fulfilling one of DI's main objectives, promoting creativity in South Africa, the agency launched a search for the country's first creative team - the 2010 Design Indaba Superstars. There were a series of call-to-action messages encouraging the public to create sculptures that are representative of their individual creative flair. "We received hundreds of amazing entries from people from all walks of life - chefs, architects, 90 year olds, five year olds; they painted, photographed, quilted, and constructed," enthuses Thomas.
From the host of entries that were received, eleven were chosen to be the first Design Indaba Superstars. "In honour of their achievement, and in order to showcase the creative potential that lives within every single South African, the winning entries will be permanently displayed at the Cape Town International Convention Centre." Thomas exclaims with passionate enthusiasm.
"The CTICC hosts the majority of South Africa's top conferences, events and exhibitions; it provides a platform for sharing expertise and knowledge for local and international industry," explains Thomas "The venue reaches a wide audience and is the perfect location to use to showcase the creative abilities of ordinary South Africans."
Much like the world's most renowned art galleries and museums, the display will have an audio installation that will serve to relay the history of the project; explaining the motivation behind the search for South Africa's first creative team and the inspiration of each winning entry.