Creative duo James Armstrong (Copywriter) and Andrew Lang (Art Director) seized the chance to leverage the hype around the District 9
movie by placing the brand in this relevant space. When cinema-goers left the District 9
theatres they were confronted with an array of Lucky Pet tins bearing stickers reading “LOVED BY CATS. AND OTHER CREATURES” The synergistic placement of the tins aligned the brand simply yet cleverly with the storyline of the movie, contextualising the brand within this space and harnessing the still fresh, emotive imagery in the minds of audiences.
To further extend the talk-value of the idea, viewers were given tins of Lucky Pet to take home, and promoters reported a sell-out rate of interest from those leaving the movie. Lucky Pet superior cat food products contain ready-cooked, pure fish that is high in Omega 3, with vitamin and mineral additives that are specially formulated and nutritionally balanced to meet all your cat's needs.