The Jupiter Drawing Room Cape Town has reignited its longstanding relationship with the Protea Hotel Group and will be their advertising agency of choice with immediate effect. Jupiter will be responsible for the strategic positioning of the brand as well as the implementation of an above-the-line campaign. Jupiter Cape Town has been affiliated with Protea for over 10 years and was the creative brainchild behind the ‘having a little fun' campaign that has become an integral part of the brand.
“We have had a longstanding relationship with The Jupiter Drawing Room for some time now, and although they weren't our official agency, they have added their creative input to our brand wherever possible,” comments Danny Bryer, Protea's Group Sales and Marketing Director. “Times have changed and we believe that Jupiter will be an excellent partner to take our brand to the next level.”
“We have always enjoyed a wonderful relationship with Protea and welcome the opportunity to work with them as their strategic creative partner to help grow the brand,” says Kevan Aspoas, Chairman and Managing Director of Jupiter Cape Town.
“Whilst many corporations are cutting down on their marketing and advertising, we believe that this is the most critical time to improve and strengthen your brand's positioning and Jupiter understands our vision,” elaborates Bryer.
Protea is Africa's largest and leading Hotel Group with over 100 hotels in nine African countries.