The Jupiter Drawing Room Cape Town has been appointed as the advertising agency for the highly respected Medi-Clinic brand with immediate effect.
Medi-Clinic is one of the largest private hospital groups in Southern Africa. The company was established twenty-five years ago, is listed on the JSE and has a market-share of approximately 25%. Medi-Clinic is also listed as a Top 100 South African Company and has also expanded the brand to Switzerland and the UAE.
Kevan Aspoas, Chairman and MD of Jupiter Cape Town, says, “We are very proud to be associated with a high-quality brand such as Medi-Clinic and are looking forward to working in close partnership with them to expand on their vision for the brand. We also welcome the opportunity to do some exciting new work and increase our knowledge at the same time."
“Jupiter's approach towards creativity and their team approach supports our own philosophy of care and professionalism. We believe that they are the right agency to move the Medi-Clinic brand forward and we will work towards building a strategic relationship with them that will add value to both organisations,” comments Peter Menelaou, Corporate Marketing Manager at Medi-Clinic.
It is Jupiter's hypothesis that advertising needs to affect a business's bottom line and it is this approach that has assisted them in garnering new business, despite the tough and uncertain economic climate.