The advert was produced for Musica to promote the Little Britain DVD available in stores. “Little Britain's biggest fans and harshest critics will agree on one thing and that is that the show is offensive. In fact, the humour of the show is built on offending people and has proved very successful,” comments Dave Topham at Jupiter Cape Town. By warning people about the impending onslaught of prejudicial comedy, the ad is in fact, advertising the very thing that compels the consumer to watch and buy the DVD. “The execution is simple and serves to remind us why fans love it and at the same time, entice those who haven't seen it," adds Topham.
Winners will be announced at an award ceremony in Cape Town on September 17, which will be hosted by local celebrities and entertainment heavyweights.