The creative rationale behind the ad was to approach a daily newspaper and handwrite a page of articles and set them in the style of a newspaper editorial.
Jupiter Cape Town were also shortlisted in several categories for their Design Indaba ‘Interactive travel brochure' and ‘brainstorm poster' as well as the Musica ‘Deaf Awareness' campaign which also made it to the coveted Cannes Lions shortlist.
Over 25 000 entries from all over the world were received this year, with only a handful walking away with a prized Golden Lion in hand.
 has walked away with a Gold Media Lion at the 54th annual Cannes Lions Advertising Festival for its Pen & Art ‘Montblanc' press ad in the best use of newspapers category.)
